B2B/SMB Product Consulting: •. Digital Marketing strategy and execution for Microconnex, flex connector circuitboard manufacturer.• Product Management for Serene Crafts Prints, Etsy storefront for productivity printables.• Consulting for Music Factory, music lesson studio on expansion and online strategies. • Product positioning and market research for Sukhi Wellness, remote healthcare platform. • Business consulting and product management for 8 Stem, audio remix DTC mobile app.Non-profit/volunteer contributions: • Board member, Marketing/Tech chair for Limmud NA, a TED talks style learning event. • Music business contributor & production assistant for KEXP’s weekly talk radio show, Sound & Vision.

Owner and operator of boutique record label. For The Records has recorded and released hundreds of recordings across physical media and digital channels.

Oversee Sellwild.com C2C Marketplace product roadmap, solving for shipping, payment processing, user profile account management including SSO/Login/Signup flows, on-site advertising and analytics. Manage team of developers and designers, executing sprint cycles, rollouts, and scaling requirements.ResultsIdentified a decade worth of technical debt in the existing marketplace codebase. Oversaw a full codebase rebuild, alongside new checkout integration with Stripe, text based OTP login flows, and seller verification solutions to improve trust across marketplace. Executed rebrand, site relaunch with new codebase in Q4 2022, allowing for standardized checkout flows and shipping integrations for the first time across the eCommerce site.

Executed sales & omnichannel marketing driving new lead generation for strategic enterprise B2B eCommerce projects. Handled system integration, platform consolidations and requirements gathering for Shopify, Salesforce Commerce Cloud, BigCommerce and Adobe Commerce Platforms. ResultsOmnichannel Marketing efforts drove $1M+ of New Contracts sold on a book of $500M+ enterprise clienteleStrategic technology recommendations implemented by Fortune 500 clients’ IT systems architecture, across manufacturing and CPG sectors, including GE Appliances, Suez Water and Colgate Palmolive.Redstage welcomes Matthew Jasper as Head of Digital Transformation Solutions, appointed to lead the agency’s digital transformation strategy and consulting practices. Jasper will oversee client consulting and work directly with Redstage’s portfolio of tier-1 brands. His credentials and accomplishments complement Redstage’s existing team of enterprise strategy advisors.Redstage creates B2B digital leaders through enterprise eCommerce design, development, strategy, and support. Our consultants and engineers have been hand-picked from the industries we serve, giving us deep insight into solving highly specific business challenges. Our team helps enterprise companies navigate the difficult terrain of the digital landscape by finding and implementing effective eCommerce solutions, so you can focus on your core business.

• Headhunted by Executive Recruiting firm to handle change management across eCommerce, Marketing teams as part of a two year plan to handle a corporate turnaround of the business.• Execute Shopify Plus migration for 3000+ page website during remote quarantine, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee DTC digital sales & marketing funnel management, including P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.• Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift from LoversPackage.com. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics. Results• Brand refresh of existing website within first month. New site core functionality and site launch within 6 weeks. Identified conversion gaps on existing site checkout flow and worked to improve for relaunch.• Successful launch of Shopify core functionality resulted in immediate 30 basis points conversion rate lift. Omnichannel traffic to 42 retail stores (driven from blend of traditional + digital campaigns) maintained peak capacity throughout time period given COVID restrictions.• Spearheaded Lovers’ continuous growth and completed rebranding of company with limited investment, positioning company for a Playboy acquisition in 2021. • Drove digital transformation critical to revenue growth, employee engagement and consumer relevance

• Oversee sales and marketing funnel management, traffic sources and demand generation, including paid advertising, paid social, SEM, earned media, organic traffic and SEO. Manage P&L and digital marketing teams to execute on DTC eCommerce strategy.• Development and delivery of Humanheadphones.com, DTC eCommerce website. Create and scale back end system architecture, leveraging technology stacks including BigCommerce platform, Content Management Systems (CMS), Order Management Systems (OMS), Google Analytics, including site tracking, tagging and optimization. Results• Generated brand refresh of original company website, launched pre-order and general availability sites within first 6 months.• Successfully executed new product introduction, generating 67M+ paid impressions, 500K+ site visits, $1.5M+ in sales on $75K in ad spend for go to market launch.

Via the Kini Group, consult on omni-channel eCommerce, Amazon Retail (1P) and Amazon Marketplace (3P) strategy and execution for multiple brand manufacturer clients. Strategic Amazon Retail framework assistance includes:-Strategic goals, KPI setting and benchmark measurement alignment, Omni-channel eCommerce strategy-Discoverability (traffic) and Buyability (conversion) improvements through Amazon Listing Optimization, including but not limited to data driven product fields, content and image improvements-Accelerating product listings through on-Amazon advertising (Sponsored Brands, Sponsored Products, Amazon Marketing Services, etc.) and off-Amazon advertising (social media, paid search & broader in house alignment between eCommerce and marketing departments)-Fulfillment process improvement including but not limited to eCommerce operations, logistics, inventory management, PO resolution, and Amazon charge-back analysis.-Optimize via Testing, Experimentation and Measurement - Measure revenue, profit, market share or customer experience KPIs, and run test and experimentation to help optimize and improve upon these measures for Amazon channels.Additional milestones include:-Development and delivery of BDiscoverable - organic Amazon traffic keyword generation algorithm-Design architecture for strategic Amazon profitability framework auto-generated recommendations dashboard

Best Buy Technology Development Center (Consulting project via Collabera)• Develop and deliver strategic product roadmap for front end customer experience and backend systems improvements for digitally fulfilled products across categories and channels, including in store, online and via mobile applications.Results• Completed backend systems migration for digital product setup. Removed architectural and process bottlenecks, identified cost savings of over $300K, allowing frictionless setup of new products, generating upwards of $1M per high impact SKU.

Microsoft Digital Stores: (Consulting Project via TEKSystems)• Oversee P&L, customer experience and site merchandising for eCommerce digital businesses. • Drive demand generation, experimentation, pricing, promotional strategies and category insights.Results• Consistently hit or exceeded forecast. Implement US success strategies to the international field.• Built requirements for Office Acceleration Program, a strategic framework for revenue growth.• Set category requirements, feature requests for platform migration while maintaining business.

-Manage company's portfolio performance, growing revenue across Amazon, eBay, Jet.com, Newegg and other marketplace channels.-Oversee execution of clients' online performance marketing plans.-Responsible for consistent Year over Year lifts in Marketplace Same Store Sales.-Established best practices for the marketplace team, including Marketplace Channel Audits, Scorecards, and Playbook marketing materials for Amazon, eBay, Jet.com, Sears.com and other marketplace channels.-Audit the online channels to identifying opportunities for growth and enabling client success.-Implemented product road map to support marketplace growth. Product additions include a robust search term generator & optimizer, Sponsored Products campaign builder, and taxonomy mapping updates.

•Coordinate clients' marketing and promo calendars to ensure online marketing on message with retailers. Manage execution of client's online performance marketing plans. Monitor and track daily ad spend budgets and performance of online marketing buys. Develop and optimize content at the product level for the client’s product catalog.•Oversee goals definition, customer communication, reporting and problem solving. Audit online channels, including marketplaces like Amazon, Google Shopping & eBay to assess offer accuracy, attachment and competitiveness. Execute bidding strategies on comparison shopping engines.•Generate marketing performance reports, providing analysis and execute on that analysis to ensure positive ROI for clients.CommerceHub provides cloud-based technologies and services that enable retailers to radically expand their product offering without inventory risk. CommerceHub makes it possible to integrate with any product source, and provides all of the tools necessary to identify new sources of products, rapidly build SKUs, and ensure the smooth delivery of goods to customers. Providing an unparalleled platform and scalability, CommerceHub in 2013 helped top online retailers in the U.S. and Canada achieve $7 billion in retail sales through drop-ship fulfillment. These expanded assortment orders were successfully processed and fulfilled directly to consumers by more than 8,000 integrated suppliers, distributors, manufacturers and third-party sellers. CommerceHub is a subsidiary of Liberty Interactive Corporation attributed to the Liberty Ventures Group (Nasdaq: LVNTA, LVNTB). For more information, visit www.commercehub.com.

Worked at Mercent, Acquired by CommerceHub•Coordinate clients' marketing and promo calendars to ensure online marketing on message with retailers. Manage execution of client's online performance marketing plans. Monitor and track daily ad spend budgets and performance of online marketing buys. Develop and optimize content at the product level for the client’s product catalog.•Oversee goals definition, customer communication, reporting and problem solving. Audit online channels, including marketplaces like Amazon, Google Shopping & eBay to assess offer accuracy, attachment and competitiveness. Execute bidding strategies on comparison shopping engines.•Generate marketing performance reports, providing analysis and execute on that analysis to ensure positive ROI for clients.Mercent is a leading provider of online channel marketing technology and services, ensuring that retailers are visible, competitive and profitable wherever consumers shop online.

Wilder2 is a full service marketing agency, focused on creative, messaging and strategy work. Our clients vary in industry and size, including consumer goods, entertainment, aerospace and B2B services; from revenue positive startups to the Fortune 500.•Develop and execute strategy to increase marketing agency clientele, in multiple consumer and B2B industries.•Met and exceeded firm revenue metrics, exceeding year 3 revenue goals through client billings.•Manage marketing strategy, online advertising, social media, content marketing & SEO projects on behalf of clients.

Masters of Business Administration, Class of 2013. Coursework focus on marketing, strategy & financial investments.Consulting projects:MICROSOFT XBOX: Performed complete brand audit on Microsoft Xbox, as well as all of the associated Xbox sub-brands. T-MOBILE: Evaluated T-Mobile’s consumer cloud market entry strategy, providing a product management roadmap for implementation. Provided build, buy or partner recommendations for product offering feature sets to senior management.PHOTOBUCKET: Assessed web and mobile brand relaunch to increase customer base’s engagement with new products.MOBISANTE: Analyzed international expansion opportunities, determined strategic expansion targets and developed international product introduction roadmap. Club member and/or executive board member of:Foster Marketing Association, Business Technology Club, Entrepreneurship and Venture Capital Club,Challenge for Charity, Death Spiral (MBA Cover Band) & Foster Foodies.Business Plan Competitions:Finalist in 2013 Global Social Entrepreneurship Competition (GSEC) - UW representative for Senosis LabsWest Coast Representative in 2012 Venture Capital Investment Competition - UW VC team

• Developed business plan and initial go to market strategy for SpiroSmart and SpiroCall mobile medical (mHealth) application platform. Business spun out of University of Washington as Senosis, which sold to Alphabet in 2017. • Created and implemented business development and regulatory strategies for mobile healthcare platform, developing international licensing partnerships in global health, pharmaceutical, and technology sectors.• Implemented marketing campaign, resulting in a successful product introduction, international press & industry awards.• Rebranded product offerings & grouped similar portfolio mHealth applications to create a mobile platform product, increasing product value and product appeal for licensees. Adjusted product messaging to target broader customers.

In addition to account management roles, wore multiple hats. Agile Customer Advocate for products with Product Managers.Client Services: Global Partnerships, Domestic Account Management & Customer Relationships• Managed organization’s global partnerships, including government agencies throughout Europe, Asia, and Australia• Managed organization’s inbound communications and client relationships with domestic (US) customer accounts, including major industry players, a portfolio of independent and long tail customers with large revenue streams.Agile Product Management: Customer Acquisition; Songfile (eCommerce); Website Redesign; Big Data Management• Backfilled and trained Customer Acquisition Manager. Improved customer experience by halving acquisition time.• Other special projects handled include company website redesign, eCommerce product and big data management.

• Managed internal new product introductions by training sales and marketing departments on wireless, professional audio, and consumer electronics products. Handled escalated customer phone calls and technical questions.

Handled incoming and outgoing repairs, parts ordering, invoicing and counter sales. Assisted with shipping, video duplication, and video editing.