Senior Writer
CurrentWriter and creative on the in-house brand team. •OVERVIEW: Creating paid media, story, and content for both Ikon Pass (disruptive ski pass product unlocking over 40 iconic destinations worldwide) and Alterra Mountain Company (15 owned and operated destinations; Winter Park Resort, Steamboat, Mammoth Mountain, CMH Heli-Ski & Adventures, etc). •PAID SPECIFICS: PPC/SEM, paid social, paid native, up to 15+ paid story-based advertorials in each spring and fall, paid podcast scripts, paid podcast concepts and content, creative + copy for professional and collegiate sports sponsorships, seasonal endemic paid partner email drops, seasonal paid OOH and in-store placements.•ORGANIC SPECIFICS: Ikon Pass Brand Website Copy, Alterra Mountain Company campaign direction, blog management / support / writing, creating naming conventions and writing for branded stories + series + and real estate (e.g. Ikon Pass blog: Lifted, Beyond the Snow, Boundless, Hobbies are Fine. Winter is Better., Bring the Snow. Embrace the Ritual.), seasonal swag development.•THE PLAYOFF:From writing copy lines specific to ducktape to creating activity books that stoke a passion for winter in kids – and generally championing adventure – I'm fortunate to have found a place where work often looks like play, and where playing the mountains inspires the best work.
