Senior Writer
Current- Writer and creative on the in-house brand team.
- OVERVIEW: Creating paid media, story, and content for both Ikon Pass (disruptive ski pass product unlocking over 40 iconic destinations worldwide) and Alterra Mountain Company (15 owned and operated destinations.
- PAID SPECIFICS: PPC/SEM, paid social, paid native, up to 15+ paid story-based advertorials in each spring and fall, paid podcast scripts, paid podcast concepts and content, creative + copy for professional and.
- ORGANIC SPECIFICS: Ikon Pass Brand Website Copy, Alterra Mountain Company campaign direction, blog management / support / writing, creating naming conventions and writing for branded stories + series + and real estate.
- THE PLAYOFF:From writing copy lines specific to ducktape to creating activity books that stoke a passion for winter in kids – and generally championing adventure – I'm fortunate to have found a place where work often.