• Revamped the company's 2nd annual customer conference within the first 80 days of employment, elevating it from a start-up format to an enterprise-level event. Implemented cost-cutting measures with partners to reduce a $200,000 budget overage to 1.5% under budget.• Responded to executive leadership's request for a complete conference redesign within 50 days of the event, successfully updating all promotions, launching a new compliant event page with registration automation flows, and redesigning signage and slides within two weeks.• Redeveloped communication and promotional strategies, surpassing registration goals and achieving 99% of the stretch goal; also implemented new sponsorship tactics, resulting in a 208% increase in sponsors compared to the previous year.

• Collaborating with cross-functional marketing teams, sales, and senior leadership, led the development of a thriving global marketing strategy focusing on increasing pipeline through measured large-scale and localized initiatives to accelerate pipeline and build brand awareness for B2B SaaS products while overseeing one employee.• Successfully managed 6 sponsored events in the current fiscal year, driving a remarkable 318% increase in attributed pipeline compared to the previous year, despite a 27% reduction in spend due to macroeconomic factors. Achieved these outstanding results through the implementation of enhanced post-event campaigns, strategic alignment with sales for effective follow-up, and a stronger collaboration with marketing operations.• Partnered with a 3rd party agency to meticulously organize and execute an inaugural customer conference within a 4-month timeframe, attracting 753 live and virtual attendees from 83 countries and generating $7,400,000 in total revenue, equating to 4.6 times the event’s budget.• Contributed significantly to the resounding success of the global announcement of Stack Overflow's GenAI and LLM product offerings at the WeAreDevelopers World Congress, leading to marketing qualified lead generation of over 450 contacts and a remarkable 441% surge in pre-rollout sign-ups in just three days.

• Unified Motorola Solutions' newest video security product line, Pelco, into a robust product ecosystem while working to rebuild its brand reputation.• Created strategic event marketing campaigns and implemented best practices aligned with the organization's legacy processes.• Integrated marketing technologies to track attendee behavior and interests, providing sales with a deeper understanding of customer needs.• Drove the brand revival by developing regional and market-specific virtual events in collaboration with sales, leading to increased leads and conversion rates, while successfully overseeing the creation and global rollout of a quarterly virtual events program that generated 95 new leads per webinar witha 10% conversion rate, showcasing new integrated video access control solutions.

• Developed a lead generation events program, mentoring a team of four direct reports to create a unified event marketing calendar, executing over 200 industry events annually with a $2,500,000 budget, resulting in a 1,700% lead generation increase over four years.• Successfully orchestrated three annual Healthcare CEO Forums, designing impeccable experiences for top health system executives and generating revenue exceeding $8,500,000 in 2018.• In 2020, efficiently pivoted the company’s hosted What’s Right In Health Care in-person conference to a fully virtual two-day experience with multiple live-streaming sessions and a vast on-demand library attracting 2,845 registered attendees.• Proactively assessed and upgraded vendor lists by sourcing innovative technologies, skillfully renegotiating terms and rates resulting in over $50,000 in savings, and replacing obsolete services.

• Coordinated logistics for internal meetings and business development events for 20 to 650+ attendees • Managed budget development, hotel/vendor sourcing, and attendee registration and communications • Directed audiovisual details, catering, onsite management, and post-event reporting • Created and oversaw inception of first conference coordinator role to streamline processes and locate areas of lead growth opportunities at company-sponsored trade shows • Implemented first unified events calendar that encompassed all hosted and sponsored meetings, events, and conferences • Developed budget template to increase reporting and request for proposal (RFP) template to negotiate better rates for meetings.

• Delivered high caliber events for 50+ Executive and Board of Directors meetings annually with impeccable attention to detail • Consulted with hotels, catering companies, restaurants, and venue staff on menus, audiovisual requirements, and room setup • Tracked and maintained budgets, compiled cost information, and prepared status reports • Maintained and updated air and ground transportation manifests/arrangements for private jets, sedans, SUVs, and coach buses • Partnered with design department and created unified event template for all meeting agendas, PowerPoint presentations, invitations, and communications • Key contact for hotel/venue contract negotiations, site inspections, and all necessary equipment arrangement • Consulted with hotel, restaurant, and venue staff on menus, audiovisual requirements, and room setup

• Organized all healthcare professional-focused national trade show logistics and booth services • Prepared signage, displays, and printing materials for 30 shows per year • Created unique and memorable experience for conference attendees on exhibit hall floor • Increased brand awareness and focused on specialty pharmacy and infusion services

Wrote highly persuasive healthcare Request for Proposal (RFP) responses to current and potential pharmacy benefits management (PBM) services under strict deadlines; 75% of bids resulted in finalist presentations

Assisted the Vice President of Marketing with competitor analysis and sales contact information, supported Marketing team in preparing RFP’s, writing/producing, shipping and overseeing inventory and assembly