Asked to lead Global Credit Cards & Gift Cards as successor to promoted manager. P&L owner of 3 consumer financing and loyalty portfolios with 1.5M+ customers and $1B+ annual sales. Established multi-year vision and strategy and aligned priorities and resources for a team of 25 FTE across leaders in Product/Engineering, Marketing, Analytics, Service/Operations, Legal, and Finance.• Responded to customer signals, increasing access to longer-duration financing plans and increasing utilization 3x while improving portfolio profitability; reprioritized roadmap in light of win.• Redesigned acquisition strategy for B2B program that improved risk profile in support of partner’s concerns.• Evolved partnership engagement model, which improved focus on priority initiatives and drove operational efficiencies.• Identified material misalignment in partnership goals and engaged executive stakeholders to evaluate paths forward (outcome pending at time of departure).

Asked to lead Global Payments after reorganization. Introduced business discipline to historically Product-led area, laddering existing KPIs up to profit outcomes to identify new opportunities, and establishing regular reviews with partners to foster collaboration and ensure active performance management.• Reduced Total Cost of Payments KPI by 10+ bps through interchange rate optimizations (PINless Debit, L3 Data) and managing volume allocation across multi-PSP orchestration platform to maximize contractual incentives.• Developed business case for Checkout UX incentivizing customers to choose lower-cost payment methods.

Selected to strategically grow Europe loyalty & financing partnerships in anticipation of planned geographic expansion. Led 8 FTE atomic team (Marketing, Product, Engineering, Analytics) to increase customer adoption of existing products and integrate new partners.• Negotiated multi-year partnership and developed go-to-market strategy for UK loyalty & financing program.• Expanded product offerings within existing partnerships to meet customer needs.• Increased revenue share of credit products by 10+ pps, despite sunsetting an underperforming partnership.

Promoted to continue leading marketing & operations across a rapidly growing US Loyalty & Financing portfolio. Key stakeholder in Private Label Credit Card (PLCC) RFP, helping evaluate marketing & account servicing capabilities. Oversaw significant portions of customer experience in de novo launch and for retaining existing cardmembers through transition.• Designed acquisition marketing strategy, including omni-channel launch campaign, for de novo program and full lifecycle retention marketing strategy.• Established call center channel for credit acquisition and sales, a new capability for bank partner.• Modernized traditional marketing approaches, leveraging automation to optimize performance and reduce cost.

Promoted to lead Marketing & Operations across PLCC and second-look financing. Managed $1M+ marketing budget, testing and learning to build repeatable playbook. Turned customer feedback into actionable insights, identifying bugs and product enhancement opportunities.• Developed customer-level profitability framework and marketing investment strategy to maximize profit contribution.• Operationalized common processes and identified root cause problems for Product/Engineering to address.

Hired to launch and manage a secondary financing partnership to complement the recently-launched PLCC. Managed ongoing Marketing & Operations and established a suite of KPIs to manage business performance.• Led RFP process across 5 participants, negotiated commercial terms with finalists, and selected winner.• Project managed cross-functional partnership integration effort and launched within 4 months of contract execution.• Designed go-to-market strategy and onsite merchandising treatment in partnership with Product and Marketing.

Member of project team, supporting workstreams to design and implement profit and growth improvement strategies for clients in the CPG, Retail, and Life Sciences industries, answering “where to play” and “how to win” questions.• Identified underserved retail locations by combining commercial trucking lane volume trends with client and competitor locations; key component of a holistic long-term strategy for a $1B commercial tire service provider.• Supported competitive procurement RFP to identify $2.8M (15%) annual savings on $19M Maintenance, Repair, and Operations spend at a food ingredients and industrial chemicals manufacturer.

Member of project team, supporting engagements to inform marketing strategies for Fortune 500 clients through quantitative customer & occasion segmentation, pricing optimization, and product offering rationalization.• Developed segmentation strategies for clients including a leading pharmacy, a major athletic apparel company, and two Major League Baseball teams.• Independently managed brand tracking studies for a major pharmaceutical manufacturer and an annual western rodeo.