Matthew Cartwright Email & Phone Number

New York, Ny, Us

Sunnyvale, Ca, Us

With a mix of ambition, data-driven strategy, and business necessity, I partner with senior leaders from Agency Development and Channel Partner Sales to enable their teams to do the best work of their careers. Through coaching and individualized learning programs, I help these sellers and strategic advisors develop best-in-class knowledge and skills.

Chicago, Il, Us

Our brand keeps you moving. Founded with our signature bag, CAMA delivers premium products designed for an active lifestyle. Sweat with pride and confidence with CAMA — soak it up and #keepmoving.

Mountain View, Ca, Us

With a focus on enterprise accounts, I partner with C-level stakeholders across industries to accelerate their digital marketing transformation. Whether it's quantifying financial value through a strategic business case or facilitating discovery of organizational improvement, my work successfully drives the adoption and advanced usage of marketing technology and data solutions that address the unique challenges my customers face. As a sales enabler, I prepare our teams for go-to-market success by delivering custom research that translates insight to action, supplying thought leadership and consultative solutions, and operationalizing complex processes that span myriad teams.

Mountain View, Ca, Us

Created and executed dynamic in-person and digital programs that accelerated global adoption of Google Cloud Platform and GSuite for Education by core stakeholders and users in higher education (e.g., faculty, researchers, students, IT/admin).

Mountain View, Ca, Us

Identified and solved largest sales challenges hindering revenue growth, analyzing myriad data and performing proprietary research to position Google as a strategic, consultative business partner.

Pittsburgh, Pa, Us

Led career services offering, including its establishment within the School of Education and advocating for its services with important decision makers (e.g., Dean). Primarily responsible for coaching 800+ master's and PhD students; additional output included:- Developed school’s first strategic plan to formalize and improve career service offerings in 4 academic departments- Created targeted communications plan to build school’s visibility with 100 key regional and national employers- Employed user-experience best practices to create website update and re-launch plan, improving user navigation and content accessibility for 1,500 visits per month- Marketed and managed mentor program, pairing 250 alumni with students; supports early stages of students’ careers- Instituted CRM platform to gather audience information, track involvement, and identify engagement opportunities - Partnered cross-functionally with 10 career services offices at the university to share best practices and to scale efforts (e.g., career fairs, speaker series)

Chicago, Illinois, Us

I supported the career management efforts of part-time and executive MBA students (1,600 total enrollment) and alumni (43,000 total network) and led department-wide processes development and improvement. A sampling of my accomplishments include:- Created quarterly, multichannel communications plans to build awareness of and to increase participation in office offerings; resulted in 15% increase of online profile completions over two quarters- Developed process to gather 3,000+ students’ target lists to enhance employer relations’ marketing efforts- Evaluated résumé referral program, identifying areas to increase efficacy of student-employer connections

Chicago, Il, Us

I contributed to and led efforts within the assessment and communications units of the Division of Student Affairs. My accomplishments include:- Performed division-wide assessment of 15 leadership training programs, impacting 200+ students, to measure delivery on Division’s strategic priority of leadership development; presented findings and written report to five vice presidents- Developed a workshop on cultural competence in measurement and delivered material to representatives from 15 university departments

Evanston, Il, Us

I worked across departments that supported a total of 1,000+ domestic and international students studying journalism and integrated marketing communications. In the role, I:- Developed employer outreach plan to build awareness of and engagement with integrated marketing program- Coached and advised marketing students on career preparation and academic strategies- Created strategic plan that established 4 career programs, resulting in 20% increase in yearly program participation

London, England, Gb

I served as the lead on the Family Care sector of the Kimberly Clark account, supervising day-to-day operations, integrated marketing planning, and account and client management. As a leader and manager, I was goal- and efficiency-oriented, but I never sacrificed quality or client service during the process.In the dynamic, multi-agency environment, I performed various duties and achieved numerous accomplishments. For instance, I:- Improved team’s performance rating 25% (highest in four years) by assessing needs and reprioritizing team workload to focus on strategic business conversations- Consulted clients on communications strategies as day-to-day business lead and created tactical proposals to increase consumer engagement and achieve revenue goals- Led highly effective team of five by managing operations, increasing efficiency, improving morale, and mentoring career growth- Identified market opportunities and analyzed data to inform consumer insights for 5 brands- Developed award-winning initiatives that increased brand affinity, sales, and revenue; awarded Bronze Effie for Kleenex Brand Tissue program and Silver Effie for Cottonelle Toilet Paper programIn addition to my daily responsibilities, I was heavily involved in personnel and organizational initiatives, such as: - Leading University of Missouri recruiting team efforts by outlining sourcing strategies, partnering with university offices, reviewing résumés, and interviewing candidates- Coaching entry-level trainees throughout their training experience and during their capstone project; two groups I advised won first place in the capstone competition

Chicago, Il, Us

I managed the day-to-day business operations of and participated in program planning for the Kraft Pizza Division (DiGiorno, California Pizza Kitchen, Jack's, and Tombstone), Oscar Mayer, and Procter & Gamble fabric care brands (Downy, Dreft, and Bounce). My accomplishments included:- Developing an integrated strategy that contributed to a 20% increase in Kraft Foods’ Pizza Category 2009 net revenue- Elevating client’s annual rating of agency to “A” by engaging in all business operations and driving efficient growth- Analyzing proprietary and syndicated data to develop 12 consumer segmentation profiles that informed the marketing strategies for 10 organizations- Led 2 associates daily to ensure effective stewardship of our clients' accounts; coached associates to support appropriate career development

Chicago, Il, Us

Across both national TV buying and strategic planning, I mined and synthesized data to inform strategies that built brand awareness, increased marketing efficacy, and delivered increased revenue (e.g., 20% in 2009 for Kraft's Pizza Division) for global, billion-dollar brands. My clients included Nintendo of America and Kraft Foods (DiGiorno, California Pizza Kitchen, Jack's, Tombstone)

Master Of Education (M.Ed.), Higher Education Administration

Bachelor Of Arts, Communication And Business