Matthew Doty Email & Phone Number

Eugene, Or, Us

Eugene, Oregon, Us

Accountabilities & Results• Maximize the impact of UX, CX & Product Design & Research teams/capabilities for my clients.• Save clients an average of 30% on design leadership spend by providing fractional design leadership, Executive Advisory, Training, & Strategic Design servicesClient Highlights:• IKEA: Contract Senior Director of Experience Design • Marathon Health: Fractional VP of Experience Design• Goosehead Insurance: Acting Director of UX Design • Flashtract: Fractional Director of Product Design • Various Agencies & Startups: Executive UX, CX & Product Design Leadership Coach• 1:1 Professional Coach for more than 200 (& counting) design leaders & practitioners.

Eugene, Or, Us

Indianapolis, In, Us

• Established and led Marathon Health’s multichannel Experience Design vision, strategy, and roadmap, creating a foundation for human-centered design excellence.• Built and led the team necessary to execute the Experience Design vision, fostering a high-performing and innovative culture.• Ignited and fostered a broader culture of human-centricity across the organization through persuasive presentations and collaborative conversations.• Partnered with and influenced cross-functional stakeholders (e.g., Product, Technology & Development, Marketing, Analytics) to strengthen relationships, align priorities, and deliver exceptional product experiences.• Evangelized Human-Centered Design, Design Thinking, and Experience Design principles, embedding them into organizational processes and culture.• Oversaw the creation and adoption of an atomic design system, increasing design quality and accelerating tactical delivery timelines.• Fostered a positive team culture focused on responsiveness, collaboration, and timely execution, leveraging expansive design thinking methods to achieve win-win outcomes.• Navigated company-wide financial challenges by integrating the Experience Design team into other parts of the organization, staying on as a fractional leader to oversee a seamless transition.• Repositioned the Product Design team within the organization to better align with critical-path priorities and Marathon’s strategic needs.

Richfield, Minnesota, Us

• Built, led & scaled a new capability that applied the principles & techniques of Human-Centered Design to future-facing strategic initiatives (Watch the video).• Led multidisciplinary teams to envision & document cross-channel solutions customers & employees will need, want & expect in the future through journey maps, story boards, and concepts rooted in solid data/insight. • Amplified the impact of Human-Centered Design to intentionally design experiences in the home, the store & online for both customers & employees through the perfect blend of persuasive/authoritative presentation & collaborative conversation.• Advocated for and embodied customer-obsession in & out of the Design organization. • Influenced C-level decisions in targeting multi-year innovation investments. • Managed a high-performing team of seasoned Experience Designers capable of Design Research, Experience Strategy & Conceptual Design.• Established our team as the “go-to” when the organization sought for human-centered design learning, collaboration, and a place other designers wanted to work.

Wayzata, Mn, Us

• Built, led & scaled RBA's Digital Experience Design (DXD) capability encompassing Design Research, UX Strategy, Interaction Design & Visual Design• Grew RBA’s Digital Experience Design capabilities through hiring & professional development• Directed & executed Digital Experience Design efforts for various clients through the perfect blend of persuasive/authoritative presentation & collaborative conversation.• Drove thought leadership in Human-Centered Design, Design Thinking & Experience Design (e.g. UX, IXD, UXR, etc.) for the organization

Chanhassen, Mn, Us

• Built, led & scaled LifeTime’s first User Experience team• Nurtured multidisciplinary partnerships with executives, leaders & teams across the organization to establish trust & ensure a collaborative work model• Established Human-Centered Design practices, processes, documentation & SOPs• Drove thought leadership in Human-Centered Design, Design Thinking & Experience Design (e.g. UX, IXD, UXR, etc.) for the organization

Chicago, Illinois , Us

• Directed and executed UX efforts for various clients• Developed standards & processes for consistent/flexible delivery of UX services• Grew UX capabilities through staffing and professional development

New York, Ny, Us

- Led and participated in user research, concept testing, & usability testing- Translated target audiences' needs/motivation into compelling interactions- Documented detailed information architecture and interaction designs for rich internet applications

Schaumburg, Il, Us

- Led and executed all aspects of the user-centered design process- Represented the Web Development team on 2 Institutional Effectiveness boards- Trained the Web Development team in user-centered design techniques

London, Gb

- Insured a user-centered design of client HR portal- Facilitated communication between designers, implementers, and stakeholders- Gave customer/stakeholder walkthroughs and elicited feedback

London, Gb

- Technical support for custom HR tools - Technical trainer for new hire orientation & assisted with campus recruiting- Administered benefits for key client

Ms, Human-Computer Interaction

Bs, Psychology