Matthew Jensen Email & Phone Number

Strategy-through-execution digital marketing with a difference: every project, at every scale, is led by a subject matter expert (SME). Teams are rightsized around our leader-doers – and that means more output and less overhead. While traditional digital agencies hunt the big score, we seek the perfect fit.

St. Louis, Mo, Us

• Interim Senior Creative Director during reorganization • Managed team of designers, copywriters, and creative vendors across simultaneous projects and accounts • Updated brand strategy, core messaging, and identity• Won the agency's first Fortune 500 account• Wrote and directed the 5-star podcast _Eating Tomorrow_Bigwidesky is a human business consultancy that helps organizations design integral solutions to crises of change. Using strategic foresight, creative communications, human-centered design, organization strategy, and technology, we help leaders traverse the unknown to create greater alignment, communication, systems and engagement.

Chicago, Illinois, Us

• Managed senior leaders and 30+ person creative team• Streamlined design processes, standardized the Figma tool set, and integrated regional UX and XD teams into a national hybrid model• Introduced new capabilities around emerging technology, immersive experience design, and digital maturity auditing • Won four new logos and grew key accounts• Established career development framework and mentorship programMERGE partners with clients committed to the health, wealth, and happiness of the world. Our enterprise-level digital offering — EE&P (Experience, Engineering, and Platforms) — merges storytelling + technology to empower brands, inspire customers, and define the next generation of digital.As EVP of Digital Design, Matthew supports his whip-smart colleagues with best practice development, team interoperability, product portfolio strategy, and an optimistic pursuit of the ever-elusive Phase 2.

St. Louis, Missouri, Us

• Managed digital platform teams of user interface (UI) designers, user experience (UX) designers and researchers, content creators, and third-party vendors • Defined roles and processes for Customer Experience (CX) discipline• Coordinated strategy, design, operations, and digital product teams• Launched new rental experience in response to Covid-19 pandemic• Facilitated Design Thinking workshops and roadshows• Audited 200+ product internal app portfolioEnterprise Holdings (Enterprise, National, and Alamo Car Rentals), one of the world's largest mobility providers, continues its tradition of customer focus with an ambitious CX initiative. The cross-disciplinary endeavor aims to move in lock-step with changing customer desires, providing unmatched service with a human touch.As Head of Design, Matthew is responsible for solutioneering new opportunities to serve, providing a consistent, joyous experience across digital and analog touchpoints, and proving the merit of Design as a vector for customer satisfaction and profitability.

London, London, Gb

• Managed design and content teams in support of $10MM simultaneous digital projects• Facilitated consensus among client stakeholders• Led concept development and experience design for digital platforms• Integrated UI, UX, and front end teams• Streamlined design processes and standardized the Sketch and Adobe Creative Suite tool sets• Won six new logos and grew key accounts• Recruited and retained top talent; established hiring channels with professional orgs and universitiesAmong a throng of highly recommended colleagues, Matthew helped establish the creative vision and digital strategy for multiple high value accounts across industry verticals. Notably, he directed the creative re-envisioning of Enterprise Rent-a-Car's most significant digital evolution in a decade, developing 7 corporate domains, 25 international franchisees, two native mobile apps, and unique line of business support. The whole-cloth effort not only modernized and oriented the brand toward a holistic international strategy, but also re-imagined the role of car rental in the consumer inspiration / consideration process.Matthew drew on his "games for good" background and directed the concepting, design, and development of multiple integrated apps which acted as the backbone of Healthways' innovative population health management solution.He also rallied hard for a proper DJ at the holiday party.

Us

• Managed new business and creative operations of 20+ person game design agency• Expanded book of business to include GE, The American Heart Association, The World Bank, Marriott International, and Pepsico• Published over two dozen digital and analog games• Featured work on CNN, The New York Times, The Age, TED Global, and The Colbert Report• Developed game design curriculum for governments, civic agencies, and learning institutionsNatron Baxter designs and realizes blended reality games for social good. Across web, mobile, and no-tech platforms, we use games to solve real problems for organizations, inspire new perspectives, and bring out the best in people. Clients included the World Bank, Marriott International, GE, Hallmark, the American Heart Association, and lots of scrappy startups.Fun Is Not The Enemy Of Work.

A "Secret HQ for World-Changing Game Developers" co-founded with Jane McGonigal, Kiyash Monsef, and fellow Baxter Nathan Verrill.

London, London, Gb

Responsibilities included usability, design, and experience consultation on enterprise systems and complex digital properties; exploration and innovation around mobile devices, tablets, and alternative screens. Clients included Sears, HBO, AON, and Bloomberg.

Responsibilities included creative direction, promotional strategy, team coordination, strengthening interactive presence, supporting recruitment efforts. Clients included Pabst Blue Ribbon, GlaxoSmithKline, Splenda, and Dreyer's / Edy's Ice Cream.

Saint Louis, Mo, Us

Responsible for philosophy, process and quality of all creative for leading regional web-first marketing agency.

St. Louis, Mo, Us

Responsibilities included proposal & pitch development, collaborative concepting, user experience development, small team management, creative & art direction, storytelling, and production oversight. Clients included Monsanto, the St. Louis Rams, SeaPak Shrimp Co., and Sigma-Aldrich.

Saint Louis, Mo, Us

Responsibilities included brand development, web & print design, process illustration, content development, usability testing, and various production duties. Clients included WebMD / Emdeon, Lexus, and Sungard.

Responsibilities included web & print design, CD packaging, photography, and copywriting. Clients included Winchester Ammunition, The Foss Group, and the Downtown St. Louis Partnership.

Bjmc, Magazine Journalism, Graphic Design

Criminology / Social Deviance