Matthew Jensen

Matthew Jensen Email and Phone Number

Senior Creative Leader • Design Futures • Purpose + Play @ LACUNA Digital
Matthew Jensen's Location
Ashland, Oregon, United States, United States
Matthew Jensen's Contact Details
About Matthew Jensen

** Senior leader, brand storyteller, and creative / UX hybrid with 20+ years of digital experience design and product delivery, creative team management and capabilities development, new business, and good cheer. Currently exploring the intersection of generative AI, behavioral economics, strategic foresight narratives, and purposeful play. **> Pitch-through-delivery of $10MM+ digital transformations > CX deployments in 30+ countries, user testing on five continents, and affordance for 10k+ retail locations> AI protocols for generation, administration, and production> Industry leadership in “applied gaming”; games designed for positive behavior change> Foundational work in “designed futures” for strategic foresight> Team and capabilities development within small and large organizationsI suffer from a chronic case of giving a shit.It’s perhaps the unifying condition of my circuitous professional path, weaving through marketing and communications, experience (and game!) design, digital products and platforms. Making good work for Agencies, Fortune 500 companies, prominent non-profits, and scrappy startups. Through it all, storytelling. Storymaking. Making the most of it.My most snug pigeonhole is as a senior-level creative leader — I am an experiential storyteller at heart — but I balance vision and viability, possibility and pragmatism. And even on a wandering path I’ve remained centrally focused: put humans first. Appreciate their mortal journey, encourage their Better Selves, and embrace the incomparable technology of an inspired mind. (Those impressions upon people and culture are most vibrant in the various LinkedIn recommendations from along the way.)I am and will be a mix of my circuitous creative experience. Provocative. Sincere. Dedicated. Strategic. I will make my mom proud and do good for y’all too.

Matthew Jensen's Current Company Details
LACUNA Digital

Lacuna Digital

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Senior Creative Leader • Design Futures • Purpose + Play
Matthew Jensen Work Experience Details
  • Lacuna Digital
    Principal, Digital Creative
    Lacuna Digital Sep 2023 - Present
    Strategy-through-execution digital marketing with a difference: every project, at every scale, is led by a subject matter expert (SME). Teams are rightsized around our leader-doers – and that means more output and less overhead. While traditional digital agencies hunt the big score, we seek the perfect fit.
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  • Bigwidesky
    Senior Creative Director
    Bigwidesky Jun 2022 - Present
    St. Louis, Mo, Us
    • Interim Senior Creative Director during reorganization • Managed team of designers, copywriters, and creative vendors across simultaneous projects and accounts • Updated brand strategy, core messaging, and identity• Won the agency's first Fortune 500 account• Wrote and directed the 5-star podcast _Eating Tomorrow_Bigwidesky is a human business consultancy that helps organizations design integral solutions to crises of change. Using strategic foresight, creative communications, human-centered design, organization strategy, and technology, we help leaders traverse the unknown to create greater alignment, communication, systems and engagement.
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  • Merge
    Evp - Digital Design
    Merge Oct 2020 - May 2022
    Chicago, Illinois, Us
    • Managed senior leaders and 30+ person creative team• Streamlined design processes, standardized the Figma tool set, and integrated regional UX and XD teams into a national hybrid model• Introduced new capabilities around emerging technology, immersive experience design, and digital maturity auditing • Won four new logos and grew key accounts• Established career development framework and mentorship programMERGE partners with clients committed to the health, wealth, and happiness of the world. Our enterprise-level digital offering — EE&P (Experience, Engineering, and Platforms) — merges storytelling + technology to empower brands, inspire customers, and define the next generation of digital.As EVP of Digital Design, Matthew supports his whip-smart colleagues with best practice development, team interoperability, product portfolio strategy, and an optimistic pursuit of the ever-elusive Phase 2.
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  • Enterprise Mobility
    Head Of Design
    Enterprise Mobility Dec 2019 - Sep 2020
    St. Louis, Missouri, Us
    • Managed digital platform teams of user interface (UI) designers, user experience (UX) designers and researchers, content creators, and third-party vendors • Defined roles and processes for Customer Experience (CX) discipline• Coordinated strategy, design, operations, and digital product teams• Launched new rental experience in response to Covid-19 pandemic• Facilitated Design Thinking workshops and roadshows• Audited 200+ product internal app portfolioEnterprise Holdings (Enterprise, National, and Alamo Car Rentals), one of the world's largest mobility providers, continues its tradition of customer focus with an ambitious CX initiative. The cross-disciplinary endeavor aims to move in lock-step with changing customer desires, providing unmatched service with a human touch.As Head of Design, Matthew is responsible for solutioneering new opportunities to serve, providing a consistent, joyous experience across digital and analog touchpoints, and proving the merit of Design as a vector for customer satisfaction and profitability.
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  • Isobar U.S.
    Creative Director
    Isobar U.S. Sep 2013 - Jun 2019
    London, London, Gb
    • Managed design and content teams in support of $10MM simultaneous digital projects• Facilitated consensus among client stakeholders• Led concept development and experience design for digital platforms• Integrated UI, UX, and front end teams• Streamlined design processes and standardized the Sketch and Adobe Creative Suite tool sets• Won six new logos and grew key accounts• Recruited and retained top talent; established hiring channels with professional orgs and universitiesAmong a throng of highly recommended colleagues, Matthew helped establish the creative vision and digital strategy for multiple high value accounts across industry verticals. Notably, he directed the creative re-envisioning of Enterprise Rent-a-Car's most significant digital evolution in a decade, developing 7 corporate domains, 25 international franchisees, two native mobile apps, and unique line of business support. The whole-cloth effort not only modernized and oriented the brand toward a holistic international strategy, but also re-imagined the role of car rental in the consumer inspiration / consideration process.Matthew drew on his "games for good" background and directed the concepting, design, and development of multiple integrated apps which acted as the backbone of Healthways' innovative population health management solution.He also rallied hard for a proper DJ at the holiday party.
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  • Natron Baxter Applied Gaming
    Co-Founder & Creative Director
    Natron Baxter Applied Gaming Oct 2009 - Oct 2013
    Us
    • Managed new business and creative operations of 20+ person game design agency• Expanded book of business to include GE, The American Heart Association, The World Bank, Marriott International, and Pepsico• Published over two dozen digital and analog games• Featured work on CNN, The New York Times, The Age, TED Global, and The Colbert Report• Developed game design curriculum for governments, civic agencies, and learning institutionsNatron Baxter designs and realizes blended reality games for social good. Across web, mobile, and no-tech platforms, we use games to solve real problems for organizations, inspire new perspectives, and bring out the best in people. Clients included the World Bank, Marriott International, GE, Hallmark, the American Heart Association, and lots of scrappy startups.Fun Is Not The Enemy Of Work.
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  • Gameful
    Co-Founder & Art Director
    Gameful Aug 2010 - Aug 2013
    A "Secret HQ for World-Changing Game Developers" co-founded with Jane McGonigal, Kiyash Monsef, and fellow Baxter Nathan Verrill.
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  • Roundarch
    Associate Creative Director
    Roundarch Aug 2009 - Nov 2010
    London, London, Gb
    Responsibilities included usability, design, and experience consultation on enterprise systems and complex digital properties; exploration and innovation around mobile devices, tablets, and alternative screens. Clients included Sears, HBO, AON, and Bloomberg.
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  • Rivet
    Associate Creative Director - Interactive
    Rivet Mar 2008 - Feb 2009
    Responsibilities included creative direction, promotional strategy, team coordination, strengthening interactive presence, supporting recruitment efforts. Clients included Pabst Blue Ribbon, GlaxoSmithKline, Splenda, and Dreyer's / Edy's Ice Cream.
  • Integrity Corporation
    Lead Creative
    Integrity Corporation Oct 2007 - Mar 2008
    Saint Louis, Mo, Us
    Responsible for philosophy, process and quality of all creative for leading regional web-first marketing agency.
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  • Bigwidesky
    Creative Director
    Bigwidesky Jan 2006 - Oct 2007
    St. Louis, Mo, Us
    Responsibilities included proposal & pitch development, collaborative concepting, user experience development, small team management, creative & art direction, storytelling, and production oversight. Clients included Monsanto, the St. Louis Rams, SeaPak Shrimp Co., and Sigma-Aldrich.
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  • Integrity
    Art Director
    Integrity Feb 2004 - Jan 2006
    Saint Louis, Mo, Us
    Responsibilities included brand development, web & print design, process illustration, content development, usability testing, and various production duties. Clients included WebMD / Emdeon, Lexus, and Sungard.
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  • Third Eye Media
    Creative Director
    Third Eye Media Oct 2001 - Feb 2004
    Responsibilities included web & print design, CD packaging, photography, and copywriting. Clients included Winchester Ammunition, The Foss Group, and the Downtown St. Louis Partnership.

Matthew Jensen Skills

Creative Direction User Experience Art Direction Graphic Design Brand Development Copywriting Creative Strategy Concept Development Interaction Design Interactive Advertising Digital Strategy Game Design Social Games Narrative User Interface Design Web Design Experience Design User Interface Blogging Digital Media Mobile Applications Narrative Design Adobe Creative Suite Illustration Branding And Identity Mobile Application Design Photoshop Information Architecture User Experience Design Wordpress Interactive Marketing

Matthew Jensen Education Details

  • Drake University
    Drake University
    Graphic Design
  • University Of Melbourne
    University Of Melbourne
    Criminology / Social Deviance

Frequently Asked Questions about Matthew Jensen

What company does Matthew Jensen work for?

Matthew Jensen works for Lacuna Digital

What is Matthew Jensen's role at the current company?

Matthew Jensen's current role is Senior Creative Leader • Design Futures • Purpose + Play.

What is Matthew Jensen's email address?

Matthew Jensen's email address is mj****@****rge.com

What is Matthew Jensen's direct phone number?

Matthew Jensen's direct phone number is +4420353*****

What schools did Matthew Jensen attend?

Matthew Jensen attended Drake University, University Of Melbourne.

What are some of Matthew Jensen's interests?

Matthew Jensen has interest in Downtempo, Mirth, Guacamole, Juxtapoz, Photoshop, Argyles, Improv, Pinball, Creative Writing, Sharpies.

What skills is Matthew Jensen known for?

Matthew Jensen has skills like Creative Direction, User Experience, Art Direction, Graphic Design, Brand Development, Copywriting, Creative Strategy, Concept Development, Interaction Design, Interactive Advertising, Digital Strategy, Game Design.

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