With over 20 years of expertise in the ever-evolving digital landscape, I specialise in simplifying complex omnichannel strategies to help agencies and brands achieve their business goals. By focusing on collaborative growth, I create win-win outcomes that drive measurable success for all stakeholders.Throughout my career, I’ve had the privilege of working alongside some of the people in the industry, continuously learning and delivering exceptional results across various disciplines. From pioneering innovative sales strategies to mentoring high-performing teams, I bring a unique blend of leadership, creativity, and adaptability to every challenge.Key Skills & Expertise: ✅ Sales & Lead Generation: Proven success in identifying opportunities, building pipelines, and closing deals to achieve and exceed revenue targets ✅ Pitching & Sales Presentations: Crafting compelling pitches and delivering impactful presentations that resonate with stakeholders ✅ Leadership & Mentoring: Guiding and developing teams to foster growth, collaboration, and a culture of excellence (plus DigiLearning GirlRise 100 Mentor) ✅ Gaming & Emerging Platforms: Expertise in integrating Gaming, CTV, Video, and Rich Media into omnichannel strategies ✅ Curation: Enabling seamless integration and control of data, offering tailored Deal-IDs that optimize transparency, flexibility and revenue opportunities for publishers, data owners, and buyers (not to mention a more sustainable approach) ✅ Brand & Performance Marketing: Balancing brand awareness and performance goals to deliver optimal campaign outcomes (including pixel strategies) ✅ Cross-Department Collaboration: Bridging teams to ensure seamless execution and alignment with business objectives ✅ Account Management & Growth: Nurturing key client relationships to drive retention, upselling, and long-term partnershipsThe Future: 📨 I’m really passionate about creating innovative solutions and am always open to exploring how I can help your organization drive growth and transformation in today’s dynamic digital environment.
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Brand Partnerships DirectorOverwolfLondon, Gb -
Head Of Gaming Uk | Business DirectorAzerion Uk Jan 2023 - PresentLondon, London, Gb -
Head Of Gaming Uk | Account DirectorAzerion Uk Apr 2022 - Jan 2023London, London, Gb -
Sales DirectorAzerion Uk Jul 2018 - Jan 2023London, London, Gb -
Girlrise 100 MentorDigilearning Mar 2021 - PresentLondon, England, GbDigilearnings mentoring programmes, like GirlRise, help young people achieve their full potential through education, training and providing career pathways. As mentors it’s our job to help people find their superpowers so the industry can find their superheros. We believe every young person deserves the opportunity to kickstart a rewarding futureThe GirlRise mentoring programme is great way for me to share some of my knowledge and experiences, connect the mentors with my network for a more rounded mentoring experience as well as for me to get inspired by a brilliant new generation coming through -
Sales DirectorCollective: Digital Brand Advertising Apr 2020 - Jul 2021Collective UK becomes part of the Azerion Family In July 2021 -
Sales DirectorWidespace Feb 2014 - Jul 2021In July 2021 Widespace becomes part of the Azerion Family.Offering unique mobile advertising across UK and international premium sites and applications, with our own proprietary technology, Widespace means better performance for advertisers.For advertisers: Engaging ad formats and premium placements mean better mobile ad performance.For publishers & app developers: The fastest and easiest way to maximize your mobile ad revenue.Headquartered in Stockholm, Widespace is a privately held company with offices in Oslo, Helsinki, Copenhagen, Amsterdam, Hamburg, Paris and London.http://www.widespace.com/en/
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Online Sales Managerstuff.Tv | Whathifi.Com | Fourfourtwo.ComHaymarket Media Group Jan 2013 - Feb 2014Twickenham, London, Gb -
Online Sales Manager - Stuff And What HifiHaymarket Media Group Jan 2010 - Jan 2013Twickenham, London, Gb -
Whatcar Agency Team HeadHaymarket Media Group 2007 - 2010Twickenham, London, Gb
Matthew Parsons Education Details
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The Manchester Metropolitan UniversityCriminoloy And Sociology
Frequently Asked Questions about Matthew Parsons
What company does Matthew Parsons work for?
Matthew Parsons works for Overwolf
What is Matthew Parsons's role at the current company?
Matthew Parsons's current role is Brand Partnerships Director.
What schools did Matthew Parsons attend?
Matthew Parsons attended The Manchester Metropolitan University.
Who are Matthew Parsons's colleagues?
Matthew Parsons's colleagues are Tair Shechter, Saad Hussaini, Lior Finkelstein, Assaf R. Shrim, Kari Mccreath, Ron Hurwitz, Declan J D..
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