Matthew Glover Email & Phone Number

Seattle, Washington, United States

• Increased engagement by 10%+ across B2B email communications with upgraded email designs, consistent email cadence, A/B testing and curated content based on subscriber attributes
• Managed B2C emails across FEVO platforms through SendGrid, updating transactional emails as needed and quickly communicating any client requested communications to buyers
• Maintained email compliance during a domain transition with our product happening at the same time as the recent Gmail and Yahoo deliverability changes
• Managed an employee helping with day-to-day email responsibilities, teaching the basics of email marketing, including: HTML, CRM best practices and email design best practices
• Managed transition from Mailchimp to Salesforce Account Engagement (formerly Pardot) to streamline lead generation automation and ability to integrate custom branded lead generation forms directly into Account Engagement

Seattle, Washington, United States

• Generated $32m+ in revenue attributed to email marketing campaigns, leading marketing efforts for Huskies All In, a philanthropic campaign to mitigate COVID-19 impacts.
• Coordinate with external teams to ensure campaign fulfillment and maximize efficiency.
• Generated a 6% positive customer churn during COVID-19 by dramatically increasing non-sales marketing content through branded newsletters.
• Maintained business continuity with no loss of customer engagement through email service provider migration from Adobe Campaign Classic to Oracle Eloqua.

Seattle, Washington

• Generated over $20m+, a 24% increase in email marketing revenue year-over-year for the 2019-20 season..
• Operational ownership of customer communication lifecycle through email design, copywriting, segmentation, and execution.
• Orchestrated email campaigns, including multiple weekly newsletters with engagement 55% above industry averages and all direct response sales messages.
• Managed all automated email campaigns (welcome series, drip campaigns, and cart abandonment) while using CRM integrations to enhance the personalization.

Seattle, WA

• Developed and implemented Google Analytics and HubSpot web and consumer tracking, assisting executive staff in data collection for increased company insights of consumer engagements.
• Managed product marketing rollout through omni-channel campaigns for new and current products.
• Managed software partnerships, providing performance-based feedback to fulfill agreed upon marketing goals.

Seattle, WA

• Routinely achieved 90%+ season ticket holder retention, exceeding the industry standard of 85%.
• Facilitate marketing campaign to increase attendance and engagement.
• Consistently recognized by management and clients for above and beyond customer service.
• Created Season Ticket Holder of the Game presentation for 2017 Football season.

Atlanta, GA

• Assisted day-to-day and game day ticket operations, specializing in ADA ticket solutions.
• Managed ticket window during home games, provided customer service for game day ticket sales, advanced ticket sales, parking sales, and will call.

Atlanta, GA

• Achieved 90%+ renewal rates, despite 217% price increase and reduction in high demand seating availability.
• Created, sold, and distributed 75,000 tickets for 6 Bowl events hosted in the Georgia Dome.

Baton Rouge, LA

• Sold season and individual game tickets to every LSU sporting event.
• Created training manual and trained new employees on daily responsibilities of student workers.
• Packaged and mailed season and individual game tickets to all LSU sporting events.

Baton Rouge, Louisiana Area

• Tested software, communicated with development team, led compliance team, trained new employees, and maintained program bug database.

Bachelor Of Science (Bs), Sports Administration

Certificate In Digital Marketing