Marketing & Communications Coordinator
El Segundo
• Coordinated all marketing efforts including trade shows, press releases, newsletters and social media updates• Reviewed and edited company press releases and uploaded them for distribution to proper media outlets• Managed Twitter, Facebook, LinkedIn, YouTube accounts; engage customers, create posts, build following, find partners for collaboration to increase awareness and appeal of bioplastics. Number of followers increased 300%• Created engaging marketing materials including weekly articles, website content, presentations and brochures• Researched, compiled and gathered consumer data for reports to determine industry trends; generated weekly and monthly analytics and provided recommendations based on the report findings (ROI)• Developed & executed brand strategies including corporate rebranding & new messaging via SEO and SEM• Assisted with global expansion plan, which increased revenue from $10 million to $30 million. Targeted international markets included; Italy, India, Asia and Brazil • Launched “Make Your Mark” contest and introduced universal symbol to represent bioplastics • Generated 5.5MM public votes, 511MM media impressions, and 2100 design submissions for “Make Your Mark”• Organized national award ceremony for the “Make Your Mark” contest, with over 400 attendees • Supervised, trained, and mentored international college interns about marketing tactics; acquired new clients through networking and relationship building.