Senior Partner Development Associate
CurrentPartner Marketing and Partner Engagement: Tech, Agency, TikTok Shop Partners, eCommerce Platforms, Returns Management, Freight, Shipping, CRM, eCommerce Marketing, Accounting, etc.Spearheaded the development and execution of 25+ integrated campaigns as part of the Partner Campaign Outreach (PCO) channel, collaborating with technology-focused partners like Attentive and Gorgias to drive co-selling and co-marketing efforts.Utilized data-driven marketing techniques to customize messaging, enhancing partner engagement and success across various industries, including eCommerce, technology, and CX sectors.Focused on aligning targeted outreach with Ideal Customer Profiles (ICP), leveraging CRM and marketing automation tools to optimize campaign performance, drive partner success, and measure ROI.