贾世宇 Email & Phone Number

大中华区品牌策略规划执行,集团全球营销活动资源整合策划（英国/美国/台湾/东南亚）目标族群制定经销商与终端对消费者差异进行客户管理，并制定品牌内部宣传规范。通过企划项目进度跟踪/部门协调达成电子商务需求，完成中国网路市场建立,重新拟定集团品牌品牌定位及市场宣传。赛事分析与赞助/广告投放精准营销Greater China Brand Strategy Planning and Implementation, Group Global Marketing Resource Integration Planning. (UK/USA/Taiwan/Southeast Asia)Segment develop distributors and terminals for customer management of consumer differences, and formulate internal brand publicity norms.Through the planning project progress tracking/department coordination to achieve e-commerce needs, complete the establishment of China's network market, and redraft the group brand positioning and market strategy.Competition Analysis and Sponsorship/Advertising/ Precision Marketing.

Kunshan

百度系列产品/微信微博操作，在线公关文章发布，网络舆情监控，并通过在线异业合作项目增加品牌知名度以及美誉度。数字媒体用营策略制定与制定适合的产业内容，并与英国/美国玛吉斯共同策划大中华区在线推广发布方针。在线媒体DSP投放预算控制, 负责日常运营的流量导入及采购，熟悉SEM、DSP/DMP、App应用市场、信息流等按目标族群制定经销商与终端对消费者差异进行电商销售管理，并制定品牌内部宣传规范，并针对网络市场，拟定集团品牌品牌定位及市场战略。

台湾地区 台北市

带领30余人电子商务团队并全程负责公司业务的拓展，包括：公司组织与策略规划、渠道合作、公关推广、设立天猫国际、品牌线上商品规划的具体执行等事宜。负责每日订单数逾300笔，年总额逾2000万元的国内营业额，熟练配合年度经营目标拟定/预算规划制定团队的组建与管理,部门职掌，人员KPI拟定等管理操作。整合资源,优化作业流程,有效提升整体效率,针对官网/第三方平台执行日常销售与运营。达成品牌线上同期业绩9-12月三倍成长，注册会员成长163%，首购会员成长：150%，回购会员成长：42%。 擅长网路渠道媒体投放与关键字，CPC/CPA与ROI计算，针对每日广告投放，对营销进行后台数据分析并与广告公司进行SEO策略调整。 通过展会，媒体，网络等境内外信息来源，独立通过完成对潜在合作方调查，其异业结盟合作的信息整理，拟写其行业概状分析并推荐同其有针对性的合作方式以及与商家进行酬庸谈判。根据市场预测编辑线上快时尚专辑资讯内容，以及流行穿搭指南，社交媒体的经营与活动企划审核。Led 30 people of e-commerce team and fully responsible for the expansion of the company's business, including: the company organization and strategy planning, channel cooperation, public relations promotion, set up Tmall shop international brand product line, planning specific implementation issues.Administered daily order, more than 300 packages per day, annual turnover more than 2000 million RMB of domestic sales, familiar with the annual business objectives to develop / budget planning. Developing team building and management, departments structure, staff KPI etc.Integrate resources, optimize operation process, effectively improve the overall efficiency, for the official website / third party platform to perform daily sales and operations. Achieve online brand performance during 3-6monthes: registered members increase 163%, first purchase of membership growth: 150%, return purchase member growth: 42%.193% increase in sales for the year 2014 compared to sales for the year 2015.Good at social-media key words, CPC/CPA and ROI calculation for the daily advertising spending, marketing background data analysis and SEO strategy.Conducting second line analysis and research of business performance, analyzing current fashion trends forecasting and new tools, implementation of digital marketing techniques according to strategic plan by business.

中国 广东 深圳/台灣

松富纺织科技为纺织产业，为台湾着名内衣代工厂，12年转型为线上渠道形式提供消费者购物选择。主要负责的工作内容为网站整体运营与媒体宣传规划，并依照电商平台各大档期时间规划爆款商品策略。针对会员进行经营管理，藉由FB，LINE等社交软体与消费这进行有效互动进行导购，制作EDM及撰写线上软文电子报。企划每季网页主视觉以及每月服装搭配风格设定，每周执行外景与摄影棚拍摄。网站主视觉设定，与ERP厂家共通策划网站后台系统，与前端工程狮研究网店特效制作，亦管理美术部门进行网站架构调整/视觉,动线优化，并制定网站UI/UX规范。定期维护客商关系，获得实时信息并制定推荐实施方案，同财务及虎门贸易部门及时沟通，确定方案的可行性和行动计划，供货周期等，拟写客户行业网络环境竞争分析报告，配套标准化，及定制化解决方案与各部门沟通协调并共同进行评估。Sunfull is the famous underwear manufacturer in Taiwan, in 2012 transformed to online shopping business. Responsible for business websites and overall operation of the third party platform (Yahoo, Pchome).Responsible for establishing sales goals and objectives of the organizations, implemented strategic business plans.Handled monthly/ seasonally visual collocation style setting and studio shooting tasks with photographers. Designed interactive web pages for e-commerce and social media channels such as Facebook and LINE.Web visual setting, ERP manufacturers common systems planning, with front-end engineer to research special interact effects, as also in charge of the department of fine arts on website structure adjustment / visual, optimization of circulation, and to develop Web UI / UX conventions.

台湾地区 台北市

主要负责专户为法商台湾家乐福公司，对售委托之广告与设计任务进行执行，选择适当之传播媒体并对广告预算及效果进行评估，主要职掌为产品的企划到设计的统整，从对市场的过去经验评估，与客户会议的往返沟通，直到战略规划与实际市场发布实施，替原本旧有的品牌注入新元素与活力。带领部门完成上级所交付之要求，执行商品、型录的设计，商业网站前置规划与设计，平面广告设计与露出；将多样化的创意与商业案结合，运用资源给予每一份作品多样巧思，使客户的需求达到最大效益。Special account execution of Carrefour Taiwan, responsible for advertising and commercial design task, selected the appropriate media and advertising budgets controlling to achieve assessment effectively. Assigned the tasks of reviewing sales reports to determine the success and failure of advertising campaigns, responsible for creating brochures, press releases and advertisements, oversaw traffic management like creative print, advertising, web and press opportunities.Worked cooperatively with Carrefour Taiwan Sales and Marketing department for projects and promotions.

台湾地区 台北市

法商优丽雅：特过视觉性的商业设计与产品明确的定位，协助该品牌成功进入台湾开架式美妆美体市场。牛头牌食品：从创意发想到实际制作，全程参与TVC(传承篇/阿基师篇)拍摄，并设计沙茶随身包等通路制作物，擦亮旧品牌拉近与年轻消费者的距离。 台北县政府：参与县府的户外广告标案与制作，以及设计新庄市全市的候车亭海报设计，说服无『设计』概念的的公家机关，让工作化繁为简。 台湾烟酒公卖局：Gentel烟包设计及形象规画，赋予「长寿」新生命并重新扩展品牌定位与形象。该年度市占率第一 中兴米：全产品视觉设计规划(报纸/杂志/展场/包装设计)；其中更以台湾未曾贩卖的日本无洗米，统整发展成系列广告制作物，让消费者清楚了解此「科技品」。 台北市政府：2008年度交通倡导设计比稿并获得此户外年度设计标案。Senior designer for Look advertising company. Responsible for commercial/ graphic for over 10 brands(cosmetic, FMCG, fashion, etc). Completed the tasks of creating graphics like logos and CIS by using Photoshop and Illustrator.Assisted clients with a variety of Corporate Communications projects like creating visual communication stuff, light copywriting and product promotions.