Matthew Katz Email & Phone Number

New York, NY, US

New York, NY, US

- Charged with the oversight of a global marketplace and the building of the Brand Safety and Business Risk practice from the ground-up across multiple industry platforms, focusing on Fraud, Risk, Brand Suitability, Piracy, Fake News, and more across the platforms of FreeWheel/Comcast (AdServer, SSP, Beeswax, and Audience Express)- Serve as subject matter.

I run an independent consulting company focused on fast coaching sessions for career/learning and handling Nassau County, NY, property tax assessment grievances. Obtained a 95% client success with reductions in 2023 and on target for 2024 results—Digital Ad Industry Consulting when suitable projects appear and time permits.

New York, New York, US

GroupNine merged with PopSugar and then folded into Vox.- Oversaw team of 40+ from all aspects of the business (Media Planning, RevOps, AdOps, Account Management, DMP/Data Team Branded Content Distribution team, and Special Projects Team (SuperCall/Diageo partnership multi-year deal). Through training programs, mentoring, and career pathing, many on the.

Miami, Florida, US

• Managed and developed Ad Operations, Sales Operations and AdsQA teams in NY, MIA, TX, and ATL to support National and Regional Digital Video and Audio sales teams.
• Co-led the organization through major Operative Order Management System migration (OperativeOne)
• Rolled up sleeves to help the organization through major merger and acquisition period that involved TheOnion, Fusion, TheRoot and Gawker/Gizmodo (and subsidiaries) with Univision Digital by helping align and reduce.

Atlanta, US

• Ran all facets of an Advertising Execution team of over 30 with a nationally distributed team of Client Service/Ad Operations supporting digital and blended platform revenue with a heavy focus on business improvement.
• Initiated a People Development program that built company onboarding and training and onboarding programs and provided career pathing. And with a heavy focus on business improvement and team growth to support.
• Developed new ad products and a key member of a 4-person leadership team to lead multi-year systems migration of new Order Management/AdServing platforms and workflows for brands and tentpole events such as March.
• Leveraged a partnership with Sales Invoicing, responsible for collecting multi-billion dollar portfolio to reduce DSO or days-sales-outstanding (DSO – a measure of revenue collection) from over 100 days to 65 days.

• Led a nation-wide team of client service managers, sales planners, and ad operations. Provided leadership on methods and best practices for several leading media brands (Maxim, Stuff, Blender and The Week).
• Successfully grew revenue over 60% 2005-2006 and over 40% from 2006-2007 by maximizing revenue and minimizing costs and helping to grow the new revenue streams (mobile/gaming) which all led to the acquisition of the.

US

• Helped manage Ad Operations/Yield team and built initiative to increase the sell-through of seldom sold products and provided strategy on bringing new sites into the network to increase revenue by 10% for WebMD and.

• Charged with debuting new Publisher AdServing Product and working one on one with clients and product manager to win new business and quick-start new clients. Interacted with product managers to prioritize, document.

Cleveland, OH, US

• Directly supported Global Sales organization for several top 50 ranked sites (AmericanGreetings.com/BlueMountain.com/Egreetings.com/E-Agents/Beatgreets, Yahoo/AOL/Microsoft Partnerships) through advertising and.

New York, US

• Responsible for all aspects of managing client campaigns for Discovery.com Network of Websites. Trained and managed new employees in the business process and Adserving technologies; created User Documentation of.

Bs, Management

12 Month Executive Development Program

Mba, New York City Program