Matthew Katz Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Charged with the oversight of a global marketplace and the building of the Brand Safety and Business Risk practice from the ground-up across multiple industry platforms, focusing on Fraud, Risk, Brand Suitability, Piracy, Fake News, and more across the platforms of FreeWheel/Comcast (AdServer, SSP, Beeswax, and Audience Express)- Serve as subject matter expert within the organization and with clients from all sides of the advertising ecosystem (digital, linear, DOOH, Agency/Trading Desks/SSP/DSPs) and go-to resource for C-level suite call prep for clients/industry/press interactions.- Instituted policies and processes that helped reduce Invalid Traffic/Fraud from 14% to less than ½% on average and improved sell-through and brand reputation. Reduce high-risk incidents from several hundred to less than a dozen per quarter.- Rewarded in 2022 with a Data Science and Technical resource to consolidate multiple data sources from across the company to accurately assess all existing client and partner opportunities in several lines of business to remove low performers and increase margin. Extended project to build environments to automate resource-intensive reporting and dream reports and set up alert systems to be more efficient across the company. - Partner with legal to review legal contracts and develop templated corporate agreements, Comcast-wide policies, and procedural guidelines. - Work with internal/outside auditors and watchdog groups to help develop policy and audit parameters and help the company achieve successful audit results (MRC Certification, TAG Certifications, etc).- Company lead with several Industry groups and councils (IAB/TAG/Brand Safety Institute/IAB Tech Lab). Act as TAG Chief Compliance Officer.

I run an independent consulting company focused on fast coaching sessions for career/learning and handling Nassau County, NY, property tax assessment grievances. Obtained a 95% client success with reductions in 2023 and on target for 2024 results—Digital Ad Industry Consulting when suitable projects appear and time permits.

New York, New York, Us

GroupNine merged with PopSugar and then folded into Vox.- Oversaw team of 40+ from all aspects of the business (Media Planning, RevOps, AdOps, Account Management, DMP/Data Team Branded Content Distribution team, and Special Projects Team (SuperCall/Diageo partnership multi-year deal). Through training programs, mentoring, and career pathing, many on the team moved into more senior positions within the company.- Served as part of the executive leadership team responsible for growing ad revenue growing ad revenue by over 60% in year one and 33% in year two.- Directed multiple national teams responsible for driving revenue across all channels, including video, display, audio inventory, branded content, paid social distribution, and strategic partner revenue. Developed the first programmatic platform connection to increase revenues and built processes to incorporate new revenue platforms (podcast, global algorithm changes, Facebook Watch)- Executive lead responsible for developing a centralized learning and communications process to create workflow efficiencies across all teams to make execution more seamless. Led the integration and enablement of AirTable and Slack into the organization and expanded capabilities of Salesforce, Google Ad Manager, and other AdTech. This allowed scalability with onboarding additional partnerships such as JASH Studios, Discovery INTL, Seeker, and others.- Own, maintain, and leverage effective vendor and agency relationships both domestically and abroad: Oracle/MOAT, Outsourcing relationships, Alphabet/Google/YouTube, Meta/Facebook/Instagram, Yahoo, Twitter, TikTok, Snap, DMP/Lotame, Programmatic, External Consultants, and IAB/TAG.

Miami, Florida, Us

• Managed and developed Ad Operations, Sales Operations and AdsQA teams in NY, MIA, TX, and ATL to support National and Regional Digital Video and Audio sales teams.• Co-led the organization through major Operative Order Management System migration (OperativeOne)• Rolled up sleeves to help the organization through major merger and acquisition period that involved TheOnion, Fusion, TheRoot and Gawker/Gizmodo (and subsidiaries) with Univision Digital by helping align and reduce systems through contract negotiations and consolidation (DFP/Google Ad Manager and Freewheel)

Atlanta, Us

● Ran all facets of an Advertising Execution team of over 30 with a nationally distributed team of Client Service/Ad Operations supporting digital and blended platform revenue with a heavy focus on business improvement and team growth to support multi-platform revenue in excess $400mm.● Initiated a People Development program that built company onboarding and training and onboarding programs and provided career pathing. And with a heavy focus on business improvement and team growth to support multi-platform revenue in excess $350mm.● Developed new ad products and a key member of a 4-person leadership team to lead multi-year systems migration of new Order Management/AdServing platforms and workflows for brands and tentpole events such as March Madness, Election Cycles, NBA, Freewheel Video Ad Server, Operative, NASCAR, Mobile Web and App Rollouts, CNNMoney, Yahoo, FunnyOrDie, BleacherReport, Zite, Snapchat, Flipboard, TBS/TNT, CNN, Cartoon Network and more.● Leveraged a partnership with Sales Invoicing, responsible for collecting multi-billion dollar portfolio to reduce DSO or days-sales-outstanding (DSO – a measure of revenue collection) from over 100 days to 65 days.

• Led a nation-wide team of client service managers, sales planners, and ad operations. Provided leadership on methods and best practices for several leading media brands (Maxim, Stuff, Blender and The Week).• Successfully grew revenue over 60% 2005-2006 and over 40% from 2006-2007 by maximizing revenue and minimizing costs and helping to grow the new revenue streams (mobile/gaming) which all led to the acquisition of the business by Alpha Media Group by Quadrangle Partners.

Us

• Helped manage Ad Operations/Yield team and built initiative to increase the sell-through of seldom sold products and provided strategy on bringing new sites into the network to increase revenue by 10% for WebMD and network of sites and content partners (AOL, MSN, RxList, Medscape, PsychToday etc).

• Charged with debuting new Publisher AdServing Product and working one on one with clients and product manager to win new business and quick-start new clients. Interacted with product managers to prioritize, document and conceptualize product enhancements based on client requests.

Cleveland, Oh, Us

• Directly supported Global Sales organization for several top 50 ranked sites (AmericanGreetings.com/BlueMountain.com/Egreetings.com/E-Agents/Beatgreets, Yahoo/AOL/Microsoft Partnerships) through advertising and subscription-based revenue models.

New York, Us

• Responsible for all aspects of managing client campaigns for Discovery.com Network of Websites. Trained and managed new employees in the business process and Adserving technologies; created User Documentation of business workflows.

Bs, Management

12 Month Executive Development Program

Mba, New York City Program