- Responsible for defining, developing, and deploying the company’s strategic digital and reporting solutions interfacing with Supplier partners.- Oversee a dedicated Scrum Team responsible for the development and implementation of the company’s Digital and reporting solutions utilizing the Scale Agile Framework (SAFe).- Collaborate with senior leadership, technology leaders, supplier executives, and key customers in defining a 3-5-year digital and technology roadmap.

- Orchestrated the launch of a new enterprise-wide Salesforce.com CRM, B2B eCommerce, and Customer Service platform in the state of New York. - Designed a new Commercial Strategy focused on product prioritization, account segmentation, innovation effectiveness, and retail controllable execution. - Led the restructure of a route-to-market resulting in increased accountability, transparency, and profitability across seven dedicated Business Units.- Assisted with Supplier RFP negotiations and onboarding.- Responsible for embedding a new sales compensation model.

- Responsible for defining and implementing new IT strategies to drive profitability, standardization, and efficiency throughout the USA, Canada, and Travel Retail. This consisted of leading demand management, R&D, and change management. - Aligned with Global IT in defining and deploying the company’s strategic IT initiatives. - Led the deployment of a new channel strategy and global account segmentation platform driving multicultural activation, pipeline management, and reprioritization of our dedicated resources. - Spearheaded the implementation of a Trade Promotion Management solution for managing demand planning, trade promotion, fund management, price promotion, and settlement. - Partnered and collaborated with McKenzie and Boston Consulting Group on several key strategic projects focused on delivering a new master data management system and data governance model.- Assisted with the company’s Direct-to-Consumer strategy and implementation.

- Designed and executed a new channel strategy aligning distributor monthly objectives and incentives to national brand activation. - Led implementation of a new budgeting and commercial planning strategy optimizing brand A&P investment and resource allocation. - Provided monthly business reviews, risk analysis, shopper insights, and quarterly business updates to leadership team.

- Led development and execution of new CRM strategy enabling faster sales execution, strengthening customer relationships, providing digital selling assets, and improving communication throughout the organization. - Assisted with design and implementation of a new route-to-market team. - Responsible for leading multimillion dollar national sales incentives, new item forecasting, KPI reporting, industry standards, and account segmentations. - Constant collaboration with Sales, Marketing, and Finance Senior Executives.

- Responsible for leading a distributor sales team, brand activations, pricing, forecasting, incentives, annual planning, and a spirits portfolio of 300+ products. - Implemented price optimization strategies to drive profitability growth.- Educated and trained distributor sales teams to ensure execution and compliance to corporate standards were demonstrated properly.

- Designed and executed a new commercial planning strategy optimizing A&P investment, price management, size and marque mix, and brand discounting. - Led implementation of a new CRM strategy enabling sales reps to manage retail surveys, measure brand activation, and deliver faster execution results. - Developed a new reporting system providing a consistent way of measuring business performance KPIs and driving faster decision making.

- Implemented a forecasting planning system enabling the sales team to manage distributor monthly depletion forecasts, profit deliverables, and risk management. - Led the development of a compliance management system allowing the National Accounts team to deliver and measure account compliance, features, and promotions.- Designed and implemented company’s Intranet website, digital asset management system, and document management system.

- Responsible for managing forecasting, new item launches, inventory, A&P investment, and POS/VAP allocations for the Eastern Division. - Identified pricing opportunities and analyzed local programming execution. - Designed a new reporting system for sales managers to analyze monthly business performance.

- Assisted with a new channel/customer strategy targeting specific consumer segments using Spectra and Census data to optimize brand activation and resource allocation. - Led the local market presentations outlining the new channel strategy and identifying the key opportunities, investment plans, and projected returns. - Responsible for analyzing price and promotion trends leading to new brand opportunities.

- Assisted with implementation of a new retail account data reporting system. - Prepared monthly business reviews for HQ Sales and Marketing teams. - Provided user support and training sessions to Sales and Marketing.