Why? An unassuming, simple three letter word, one we all learn when we're two years old. To me, it's the most powerful word in our language and it's been my guiding philosophy throughout my 20 year career in marketing. Why opens doors and challenges conventional wisdom. Why creates change and moves us forward. I love nothing more than getting inside a consumers head to understand why they think and behave the way they do. And then coming up with innovative ways to make them think differently and change their behavior. This is why I love going to work every day.I have had the privilege of working at some of the best marketing agencies throughout my career on some of the biggest and most well known brands in the world - from The Home Depot to McDonald's and BP to Kraft. I've learned a lot along the way and have used everything I have learned to approach new challenges in different ways. I believe that brilliant ideas are not bound by lines. Above the line. Below the line. Who's line is it anyway? Consumers don't separate a brand's message and compartmentalize it into neat little boxes. They aggregate all of their experiences to form their impression of the brand. This is why I've spent my entire career learning all different disciplines of marketing - from direct to digital and promotions to branding - across virtually every channel there is - TV, Radio, Print, Mail, Web, Email, POS and many more. In summary, I am an "enemy of the ordinary". I am a challenger of the status quo. And I am relentless about finding new ways to deliver better results.
Listed skills include Integrated Marketing, Direct Marketing, Relationship Marketing, Advertising, and 46 others.
