For growth. For good.Helping organisations maximise the positive impact they make on the communities they support and serve.Social Intent is a niche consultancy specialist in bringing together the corporate and charitable sectors.We have a wealth of experience in delivering impact both nationally and internationally, and also in building the narrative around what impact is.We deliver benefit to your organisation when you successfully engage externally with shareholders and investors on your return on investment into charities, alongside the social good this will bring to staff engagement internally.

Established own consultancy to offer services to the corporate, third sector and public sector across Charity Leadership, Strategy Development, Change, Culture & restructuring, Brand, Marketing and Income generation. Worked with several Chief Executive Officers and senior managers forming strategies, developing systems, managing projects and promoting partnerships.Current clients include:• Gordon Moody Association – supporting through interim Charity Leadership, strategy development and governance in the Gambling Sector• DKMS UK – supporting through interim Charity Leadership in the Blood Donor relations sector• Aston Villa Football Foundation – developing charity strategy and business planning process• Trust Impact – supporting the framework for charity impact reporting and measures• Inside track – Developing charitable relationships across Performance Management and Organisational Behaviours

I was initially hired for six months to support organisational development, prior to navigating through the pandemic, raising charity profile and expanding reach. I headed a brand repositioning project to move from B2B to B2C to realise essential funds for gambling addiction treatment. I rebuilt and scaled the charity by creating three strategic themes to propel the vision internally and externally. I engaged with trustees to lead on five-year strategy development. I established a live results and impact dashboard, set strategic themes in motion and accelerated decision-making for all projects in-flight. I identified and ended underperforming products and services to focus on areas of greater impact. Interacted with chair on corporate governance, growth and development, risk appetite, KPIs, auditing, recruitment and fit-for-purpose culture development. My key achievements:• Boosted income in three years, expanded capacity to 500+ spaces and staff from 20 to 100.• Showcased community results by building a live dashboard and executing four strategies.• Negotiated with GambleAware to recommission a contract to boost annual revenue.• Built a client portfolio to increase income not limited to William Hill, Rank, Entain, and 888.• Secured funding to launch of the first UK residential treatment service for women.• Developed an alumni network by diversifying income and opening new channels.• Attracted customers and maximised retention by revitalising engagement strategy.• Orchestrated events to develop political relations with Treasury, DCMS and DHSC.

I was hired to significantly raise the profile of the charity and steer strategic growth through brand repositioning, new product development (NPD), partnership development and fundraising campaigns in the educational sector. I liaised cross-functionally and led 40 personnel and 100 volunteers to share organisational vision for brand repositioning to ensure greater clarity both internally and externally. I engaged with stakeholders to build the brand around key values and requirements. My key achievements:• Re-engaged frustrated board members by refreshing senior positions and relations.• Maximised branding and strategies to attract new trustees and identify expert talent.• Executed growth strategies and funding events to raise income by circa 28% overall.

I directed a team of eight staff to deliver a range of shared services and win new commercial contracts. I coordinated campaigns to increase awareness and improve engagement across the group and associated business entities, reporting at cross-functional board level. I drove a performance-driven culture aligned to agency approach to ensure successful project management, bid writing and marketing communications. My key achievements:• Immediately secured a three-year contract and improved success rate for commercial bids.• Won a new business deal following the launch of the Milner Gibson brand and business.• Significantly improved the performance of the development team following a restructure.• Expanded reach of expertise to a network of specialist associates built through research.• Hosted the 'Togetherness' conference for 250 people in the group to communicate values.

As leader of 47 programmes in diverse business sectors, I supervised 38 staff to focus on meeting expectations in restructuring the project marketing team and sustaining business as usual. My key achievements:• Boosted links between account managers using an accountability and reporting structure.• Established a stand-alone commercially-driven project management hub to meet needs.• Collaborated to write the tender for a €m marketing programme for seven constituents.• Formed a coalition with DfE, DCMS and BIS to win 'Connecting Classrooms' programme.

Developed and managed strategic level marketing consultancy and led a team of associates. Built and managed specialist consultancy brand:• Delivered niche marketing campaign to CEOs of sector skills councils, based on specialist knowledge of their needs• Won £150k project with the Financial Skills Council to strategically realign the organisation with government priorities. Secured ongoing funding (£10m over 5 years) that they had initially been denied. Delivered large-scale stakeholder engagement programme with senior people across industry, government, trade associations and professional bodies • Won a £200k contract to work with the Chair of Lifelong Learning UK – helped to overcome government objection to licence renewal based on negative market perception. Rebuilt trust in the brand after consulting stakeholdersWon and delivered major contracts in other sectors• Secured £1.5m investment into a new commercial learning initiative of Skills for Health having set out a three year business plan• Developed the digital offer for a professional membership organisation (AABC). Grew membership by 3% and retention by 10%. Engaged the audience, tracked user journeys, implemented CRM and migrated to the ‘cloud’. Saved £50k over 5 years. Delivered website 70% under budget