Senior Manager, Hot Wheels, Emea
Current• Grew Hot Wheels regional EMEA business by +17% to $362MM in 2023• Collaborates with cross-functional stakeholders, local/global marketing, digital marketing, sales, finance, supply chain, and insights teams• Leads local marketing teams in EMEA on product launches, business case development, pricing, and media campaigns• Drives brand and product marketing demand creation with consumer, shopper, and competitive insights in product and asset development lifecycle • Develops and shares best practices for bringing product to market in timely manner to widen regional brand market share leadership