Matt Roberts Email & Phone Number

Golden, CO, US

Breckenridge, Colorado, US

• Marketing and Campaign Management:
• Support the VP of Sales & Marketing in developing and executing strategic omnichannel campaigns for all Gravity Haus brands.
• Manage campaign setup, launch, optimization, strategy, ad copywriting, data analysis, budget, and ad trafficking.
• Connect paid ads with CRM for analytics and reporting.
• Build Hubspot reports to track lead behavior.
• Design personalized lead journeys in CRM based on conversions.

Denver, Colorado, US

• Executed Partner campaigns utilizing top DSPs (The Trade Desk, etc.) everything from ad-trafficking, omni-channel campaign management, reporting and communication to the Partner’s operations team. Responsibilities.
• Ad Trafficking: The process of order intake and trafficking in demand-side platform including setting up the order, pre-optimizing and ultimately setting a campaign live.
• Campaign Management: The process of continually checking and improving on the health of a campaign including pacing, click through rates, measuring conversions and ultimately ROI for the end customer.
• Communication: Being able to take the complicated and make it simple for Partners and Clients.
• Reporting: Providing status updates based on business rules for Partners and Clients. This output provides crucial data points about the KPI’s of each campaign, the benchmark for performance.

Boulder, Colorado, US

• Managed sales strategy and implementation, securing leads through prospect-qualifying sales process.
• Managed marketing strategy and promotional messaging through outbound and inbound marketing activities.
• Conducted lead generation and research of potential customer organizations and personas.

Des Moines, Iowa, US

• Constructed weekly competitive audits, leveraging data analytics to create potential lead reports.
• Performed lead nurture process, running test campaigns across company-owned brands.
• Conducted media reporting and analysis identifying areas for improvement and change.

New York City, NY, US

• Facilitated projects that drove audience growth by improving search engine rankings.
• Hands-on optimization work, including content and keyword research projects.
• Performed keyword research to identify new opportunities to improve rankings and collaborate with editorial to implement.
• Reviewed and analyzed web site reporting, page ranking performance to identify areas for improvement relative to SEO.
• Conducted media reporting and analysis identifying areas for improvement and change.
• Supported process for rapid response to search and trends, including identifying and communicating them to edit teams.

• Solicited door-to-door 500+ homes.
• Cold-called 500+ Fairfield residents.
• Promoted political engagement and informed residents of local candidacies’ proposed solutions.

Bachelor Of Science - Bs, Strategic Communication In Advertising

Minor, Accounting And Business/Management

Minor, Leadership Studies