Marketing and Campaign Management:• Support the VP of Sales & Marketing in developing and executing strategic omnichannel campaigns for all Gravity Haus brands.• Manage campaign setup, launch, optimization, strategy, ad copywriting, data analysis, budget, and ad trafficking.• Connect paid ads with CRM for analytics and reporting.• Build Hubspot reports to track lead behavior.• Design personalized lead journeys in CRM based on conversions.• Stay updated on industry best practices and new technologies.Product Owner and Sales Support:• Oversee the company CRM, HubSpot, as Super Admin.• Manage contacts, lists, emails, workflows, surveys, and templates.• Develop and execute sales communications, generate and nurture leads, and manage sales workflows and processes.• Onboard and train new team members on sales processes and HubSpot.Editorial Calendar and Content Development:• Develop and execute communications for the membership base.• Create weekly sales emails to support lead generation.• Develop marketing content to highlight membership value through events, experiences, and amenities.• Assist Member Success and Events teams with initiatives using HubSpot and SMS platforms.• Manage paid social marketing campaigns, creating content in Adobe Illustrator and Canva.Website Management in WordPress:• Maintain the website.• Develop content and create landing pages.

Executed Partner campaigns utilizing top DSPs (The Trade Desk, etc.) everything from ad-trafficking, omni-channel campaign management, reporting and communication to the Partner’s operations team. Responsibilities included but not limited to meeting deadlines, achieving campaign KPI’s, communicating regularly with Partners, and reporting for Clients.• Ad Trafficking: The process of order intake and trafficking in demand-side platform including setting up the order, pre-optimizing and ultimately setting a campaign live. • Campaign Management: The process of continually checking and improving on the health of a campaign including pacing, click through rates, measuring conversions and ultimately ROI for the end customer.• Communication: Being able to take the complicated and make it simple for Partners and Clients. • Reporting: Providing status updates based on business rules for Partners and Clients. This output provides crucial data points about the KPI’s of each campaign, the benchmark for performance.

• Managed sales strategy and implementation, securing leads through prospect-qualifying sales process.• Managed marketing strategy and promotional messaging through outbound and inbound marketing activities.• Conducted lead generation and research of potential customer organizations and personas.

• Constructed weekly competitive audits, leveraging data analytics to create potential lead reports.• Performed lead nurture process, running test campaigns across company-owned brands.• Conducted media reporting and analysis identifying areas for improvement and change.

• Facilitated projects that drove audience growth by improving search engine rankings.• Hands-on optimization work, including content and keyword research projects.• Performed keyword research to identify new opportunities to improve rankings and collaborate with editorial to implement.• Reviewed and analyzed web site reporting, page ranking performance to identify areas for improvement relative to SEO.• Conducted media reporting and analysis identifying areas for improvement and change.• Supported process for rapid response to search and trends, including identifying and communicating them to edit teams.

• Solicited door-to-door 500+ homes.• Cold-called 500+ Fairfield residents.• Promoted political engagement and informed residents of local candidacies’ proposed solutions.