> Spearhead B2C and B2B marketing strategies for an early-stage, PE-backed healthcare company focused on innovative treatments for mood disorders and chronic pain. Focus on partnering with physician-led practices who have best-in-class patient experiences and deliver superior outcomes.> Lead new customer acquisition, brand development, customer experience, content creation, customer advocacy programs and data-driven marketing efforts.> Delivered a 20% increase in leads through targeted digital investment across Google Ads, paid social, and display.> Developed B2B referral strategy, creating a measurable process for segmented partner outreach, content strategy, and community events.

> Developed omni-channel strategies to grow a 925+ multi-unit retail healthcare organization. Led team of subject matter experts focused on B2C and B2B acquisition, customer experience, web/mobile app development, content creation, brand reputation management, CRM, local activation, social media and data analytics.> Achieved a 3X increase in digital new patient acquisition (from 5% to 15%+) via effective and efficient paid media investment, revised UX and strategic management of paid, owned and earned channels.> Boosted Google Business Profile views from 2MM to 4MM monthly, enhancing digital presence.Increased Google reviews from 6K to 25K, improving the brand’s online rating to 4.9 through in-clinic programs and automated requests.> Enhanced our employee brand reputation to above industry averages via EVP, profile management on LinkedIn, Glassdoor & Indeed, regular content posting cadence, employee advocacy programs, etc.

> Led strategic marketing initiatives across 7+ healthcare brands, driving new customer acquisition and retention.> Directed a team of 6 to implement CRM, SEM/SEO, digital activation, and social media strategies. Utilized data-driven insights to develop and implement performance marketing strategies, boosting overall brand objectives.

> Transformed the company's marketing function by repositioning brands and launching new products in the DTC space.> Lead strategic initiatives including brand positioning, e-commerce, content creation, digital/social media activation, SEM/SEO, CRM, insights and data analytics.> Increased marketing-driven e-commerce sales by 50% through enhanced digital activation and content creation.

> Managed demand generation for a portfolio of 20+ CPG brands, including Chef Boyardee, Slim Jim and Orville Redenbacher’s. > Led center-of-excellence team of 7 FTEs and external agencies with 50+ FTEs focused on executing digital, in-store, and experiential marketing campaigns.

> Led cross-functional marketing team of 8+ subject matter experts and multiple agency teams with 100+ FTEs in development of strategic business building plans.> Successfully drove +14% sales lift with “Made From Stuff Guys Need” content for Slim Jim in a highly competitive category. Highlights included on-pack/unique code programs with EA’s top video game titles and content integrations.> Increased market share for Hunt’s in developing and executing multi-channel marketing plans that included point-of-difference brand messaging and innovative content to drive usage.

> Increased regional category share +3% and grew brand awareness +4% in 1 year time period by directing cross-functional teams of ecommerce, planning, retail, experiential, product development, digital, PR/social media and community relations.> Led development of 3-year strategic business & marketing plans, oversight of consumer experience & retail plans and guided internal teams, agencies and sports properties in execution and measurement.

> Led strategic development and implementation of communication platforms for Gatorade, U.S. Soccer Federation and Tropicana.

> Managed communication programs for Disney Licensed Products partnership with Coca-Cola and Kellogg, Kellogg's EETandERN.com, Kellogg's Corn Pops and Kellogg's Rice Krispies.