Senior Director, Communications
Miami, Fl
Oversaw day-to-day operations of Baseball Information, Business Communications and Publications departments for $1.2B MLB franchise with ownership of the department’s budget. Responsibilities included: • Strategizing proactive outreach and reactive responses with organization executives and ownership. • Building relationships with MLB players and media personnel, including with Spanish and Japanese speakers. • Preparing team manager prior to daily media sessions with anticipated questions and suggested answers. • Evaluating interview opportunities for team executives and on-field personnel. • Creating content in collaboration with Marketing, Social Media, and Broadcast partners. • Serving as club spokesperson for all home games and majority of road games. • Directing workflow of information distribution for all official team announcements. • Leveraging relationships to satisfy varying agendas and create positive branding opportunities. • Supporting players’ business agents in development and execution of off-field marketing opportunities, including advertising spots for Nike, Under Armour, 5-Hour Energy, SONY, T-Mobile, Monster and MLB Network. • Negotiating contracts with outside vendors for printing and statistical services for team’s publications.