Oversee the commercial function of the business, leading both sales and marketing teams while ensuring cross-departmental alignment. Focus on retaining clients, securing repeat business, building an outbound sales function, and refining processes to drive business growth.- Building an outbound sales team, driving new revenue through targeted prospecting and lead generation strategies.- Streamlining the sales process and refining lead generation activities to increase efficiency and improve conversion rates.- Leading the company’s adoption of Salesforce, integrating it into daily operations to enhance sales tracking, pipeline management, and reporting. Additionally, implementing Account Engagement (formerly Pardot) to provide marketing insights and automation, aligning sales and marketing efforts.- Working closely with operations and R&D to ensure accurate pricing models and alignment with product development, maintaining competitiveness in the market.

Established and led the company’s first marketing function, transforming brand perception and driving global growth across digital and traditional channels.- Led a full company rebrand following a merger, collaborating with a creative agency to develop a new name, logo, brand guidelines, and website. Successfully launched the brand through multi-channel campaigns, improving industry recognition.- Implemented lead tracking systems that grew lead generation by over 400% with a 65% conversion rate from MQL's to SQL's, driving increased sales performance.- Launched the company’s social media presence from scratch, achieving the highest engagement and follower count among competitors on LinkedIn over the course of my tenure- Increased website traffic by 85% through SEO, content marketing, Google Ads, and targeted campaigns, boosting global brand visibility and enquiries.- Project managed the company’s first major trade show attendance, including the planning and execution of a 36m² exhibition stand, ensuring successful event participation and brand exposure.Tools Used: monday.com (CRM & project management), Maxemail (email marketing), Google Analytics, SEO tools (Wincher, SurferSEO).

Managed the creation and execution of the company’s first-ever marketing function, focusing on digital strategies and automation to increase brand awareness and generate leads. Developed and implemented a digital marketing strategy, increasing brand visibility and driving lead generation.Set up marketing automation tools to streamline lead nurturing, improving efficiency and conversion rates.Grew the company’s social media presence, creating engaging content, with a focus on video, to boost follower growth and audience engagement.Created and managed video case studies, enhancing credibility and customer engagement through impactful content.Tools used: monday.com (CRM), mailchimp (email marketing), Canva (design)

Directed marketing efforts across four companies within the group, initially working solo before growing and managing a team. Collaborated with stakeholders at various levels, developing in-depth knowledge of each business, their industries, and target markets.- Developed and executed tailored marketing strategies, adapting to the diverse needs of each company and industry.- Built and led a marketing team, ensuring cross-company collaboration and the effective execution of marketing initiatives.- Maintained high levels of time management, organisation, and communication skills to balance the demands of multiple projects across different companies.- Worked alongside senior leadership and cross-functional teams to align marketing objectives with overall business goals, while navigating unique industry challenges.

Led the complete rebranding of the company, transforming its identity to better align with industry trends and customer expectations. Built a structured marketing function from scratch, implementing lead tracking systems and developing strategies that generated new revenue streams.- Led the full rebrand of the company, creating a fresh identity aligned with the industry, including new name and branding, messaging, and a revamped website.- Organised the company’s first user day event, achieving a 100 NPS from attendees and sponsors, significantly boosting client engagement and partner satisfaction.- Produced joint case studies with partners and led targeted campaigns through email, social media, and webinars, driving upsell opportunities and strengthening relationships with existing customers.- Worked closely with R&D to communicate product updates and roadmaps to customers, implementing strategies to enhance engagement and retention within the current customer base.Tools used: monday.com (CRM), mailchimp (email marketing), Canva (design)

Responsible for the marketing strategy for Green 4 including:- website, content creation, SEO and copywriting- social media- advertising and press releases within industry press- branding refresh- email marketing- management of resources and budget

Led the logistics, planning, and technical setup for over 200 annual trade shows and conferences across the UK and internationally.- Developed a new equipment tracking system, improving logistical planning by assigning unique IDs to items, ensuring full visibility and efficient allocation of resources.- Created a detailed packing checklist that significantly reduced errors in equipment preparation, leading to smoother event execution.- Managed inventory levels and procurement for event equipment, ensuring readiness for all scheduled events and avoiding shortages.- Provided technical support and training to staff and on-site managers, ensuring smooth operations and high-quality service during events.

Developed and tested customised registration forms for event organisers using a bespoke web platform.- Designed and customised web forms using HTML, JavaScript, and JQuery, ensuring they met client needs and were delivered on time.- Improved form testing processes, reducing errors and ensuring accurate data capture before final delivery to clients.- Collaborated with internal teams to ensure seamless integration of form functionality with event requirements.- Expanded technical skills by creating HTML emails and learning new coding languages to further enhance customisation capabilities.

- Acted as the link between BCA and Hertz during the implementation of a new system for remarketing cars. - Trained and mentored a number of Hertz staff and assisted staff at all levels throughout the company with the new systems and processes.- Used a range of software to create, update and maintain the performance of the system.- Provided a daily helpdesk function, answering queries via phone, e-mail or face to face. Once launched I offered on-going support and assistance and continued fine-tuning the system.

- Responsible for the daily cashbook and running daily sales reports.- Invoiced vehicles, matched payments and released vehicles to the customer.- Raised purchase orders.- Dealt with a variety of queries from customers, colleagues and managers by telephone and by e-mail.

- Assisted in a variety of classes, helping the teacher with pupils who had behavioural and/or learning difficulties.- Worked with difficult pupils on a one-to-one basis, both in and out of school.- Ran my own intervention scheme for small groups and taught a group of 10 low-ability students a literacy programme every day during my last year.- Coached after school football teams and refereed matches. Taught boxing to school pupils through a Personal Enrichment Program I ran in conjunction with a local boxing gym.