Matthew Cox Email & Phone Number

Portland, Oregon, Us

Specializing in the B2B and D2C “better-for-you” food industry, Cox Consulting offers advisement, project, and fractional CMO services that help organizations of all sizes find sharp salience and get on the right path to exceptional, sustainable growth. With over twenty years of experience growing Bob’s Red Mill Natural Foods from its humble start-up phase into a global supermarket juggernaut, my independent practice brings fresh perspective and bandwidth to help clients answer the questions that resound in the soliloquys of food industry founders and executives. They ask:Who are we and why do we exist? What makes us special? What should we provide and how should we expand it? How do we get our employees on-board? Do consumers like our products? Who are my best customers? Why should they choose us? How do we get in front of them in the right way at the right time? What are our short- and long-term goals? What should our marketing team look like? How much should we invest? How do we know it is working? Answering those questions can be very overwhelming! Making it manageable and effective is what I love to do at Cox Consulting.Services include:Purpose and Values DefinitionProduct Development Ideation and ProcessSensory Testing and Consumer Feedback ManagementCustomer Segmentation, Personas, and TargetingValue Proposition DevelopmentBrand Architecture and Product ManagementConsumer and Market InsightsBrand Storytelling and CommunicationsStrategic DevelopmentMarketing Plans – Advertising, PR, and EventsMarketing Metrics and Budgets

Milwaukie, Oregon, Us

Bob’s Red Mill is the top purveyor of natural, organic and gluten free grains, flours, baking mixes, cereals, granolas, bars, and snacks.I am proud to have been a part of growing Bob’s Red Mill into a global manufacturing superstar of natural foods serving DTC, retail, food service, and industrial clients. In my role as SVP of Marketing & Strategy, I served on the executive team and grew a 42-person remote and on-site, full-stack marketing operation across digital marketing, strategy and operations, product development, category management, content marketing and PR, shopper marketing, and customer service.Highlights:• We boosted revenue by over $100M consistently exceeding annual 10% growth goals.• Saved millions by building a world-class retail-specific digital marketing program and grew digital ROAS to an average of 650%.• Realized 10% distribution growth in less than 12 months for the 50 top products in the portfolio.• Increased household penetration by ~65% (millions of households), using Nielsen, IRI, and SPINS data filling distribution gaps.• Realized tens of millions of dollars in additional revenue by launching 75 new profitable products.• Secured numerous large-scale accounts including with blockbuster grocery and retail store chains.

Milwaukie, Oregon, Us

My promotion to Senior Vice President of Marketing incorporated marketing as an indispensable component of long-term planning on the executive leadership team. I brought a KPI-focused approach to bolstering brand affinity, optimizing marketing ROI, accelerating new product development, and commercializing the portfolio across numerous channels. Highlights:• We expanded online and social media following to millions of consumers via YouTube, Instagram, Facebook, TikTok, email, and SMS with hundreds of millions of impressions• Skyrocketed e-commerce from thousands of dollars to a multi-million dollar enterprise.• Created the company’s first gluten-free specific consumer cohort and marketing plan, helping to cement the company’s global reputation as best in class in the gluten-free ecosystem.• Achieved and maintained a 60+ Net Promoter Score (NPS), against an industry average of 41, through voice-of-customer programs and brand awareness and consumer perception strategy.

Milwaukie, Oregon, Us

I was promoted to build out a comprehensive marketing function from the ground up and grow both the marketing and customer service teams. As the one responsible for product development, I created our company’s first and successive co-manufacturing partnerships to include forecasting, legal, and contract negotiation.Highlights:• We secured and maintained the brand’s leadership in the natural food industry by transforming marketing communications to include print, digital, radio, television, podcast, out-of-home advertising, consumer/trade events, and PR.• Built and implemented a category insights team to provide market intelligence and forge connections with retail partners.• Amplified the brand’s digital marketing, social media, and content strategy by building an internal team of subject matter experts and hiring a top-tier digital marketing agency.

Milwaukie, Oregon, Us

Milwaukie, Oregon, Us

Milwaukie, Oregon, Us

Master Of Business Administration - Mba

B.A., English