Matthew Searle Email & Phone Number

Columbia, Maryland, Us

• Responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization.• Building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.• Supervise the execution, monitoring and measurement of marketing campaigns and their success.• Ensure campaign implementation follows organizational guidelines.• Recruit and train talent for the successful implementation of marketing campaigns• Compile regular reports of campaign performance and results.• Improve new campaigns using data and feedback from existing and previous projects.• Exceptional communication and project management skills• In-depth knowledge of running B2B and B2C campaigns.• Ability to manage several marketing campaigns simultaneously and a good understanding of current marketing trends.

Naples, Florida, Us

Naples, Florida, Us

Utilize strong project management skills to support high-profile digital marketing campaigns and other strategic Corporate Communications initiatives that drive company awareness and engagement with key audiences and support overall business objectives. Essential Duties and Responsibilities: • Oversee the strategic planning and successful execution of projects and campaigns from inception to final product, ensuring smooth and effective workflows and meeting established deadlines.• Develop project timelines and production calendars based on strategic prioritization, planning and resource utilization.• Collaborate and interface with various business units throughout the company; meet with requestors, gather information and distribute meeting notes with actionable items. • Serve as a primary point of contact for cross functional projects and campaigns; manage relationships and expectations with cross functional teams.• Facilitate strong communication within the team; work with sub-team leads to identify and delegate tasks to appropriate team members and ensure all tasks are successfully completed.• Coordinate with in-house creative teams to produce required assets for campaigns and meet established deadlines. • Navigate all projects through the appropriate approval processes.• Lead weekly team traffic meetings to review current projects, strategize new projects, determine priorities and establish deadlines. • Lead post-mortem meetings to thoroughly evaluate project and campaign outcomes, KPIs and continuous improvement efforts.• Manage the development of monthly productivity reports for management, as well as various campaign recaps and updates for internal distribution. • Assist with fiscal year budget planning and development as well as oversee the reconciliation of monthly campaign spending.

Naples, Florida, Us

• Project management of digital engagement campaigns; design, build and refine project workflow processes across multiple teams that support strategic content selection, creation and collection for use within specifically targeted digital campaigns.• Oversee digital campaigns within Marketing Automation and CRM platforms; support lead-management initiatives and lead distribution from campaigns designed to collect lead information into CRM and determine ROI.• Manage the digital engagement campaign pipeline within CRM for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends.• In collaboration with executive and product management, maintain oversight and provide strategic direction on the selection of content featured within specific campaigns and websites. • Ensure quality and timely demand generation execution/lead distribution tactics across all internal and external marketing channels. Channels include but are not limited to: exhibits, email, SEM (Search Engine Marketing), SEO (Search Engine Optimization), website, paid and organic social.• Lead conversations with content stakeholders to find consensus and create timelines for content change and creation.• Research digital engagement strategies and channels. Select programs that meet the needs of the outlined campaign.• Implement and actively manage paid search, paid social, display, retargeting, landing page and email optimization at a strategic and tactical level.• Identify key performance indicators (KPIs) and strategically execute digital campaign initiatives to meet those goals. • Manage ongoing optimization efforts, including overseeing daily management of campaign budgets, conversions, bid management and keyword strategies designed to promote strategic content. • Identify trends and determine key findings and insights through data analysis.

Naples, Florida, Us

Support highly-targeted digital marketing/communications programs with content strategy and coordination among cross-functional teams. Guide the planning, execution, and analysis of multi-channel lead-generation initiatives in support of the expansion and continued evolution of Arthrex marketing campaigns (e.g. What’s New) and other targeted marketing endeavors (e.g. Breakthrough, etc.).• Design, refine and build workflow processes that support content creation and collection for digital communication campaigns across multiple teams. • Oversee and coordinate the timely execution of What’s New at Arthrex content for daily and weekly features. Ensure timely execution of requested assets. Track and manage deployment.• Perform cross functional collaboration to implement creative, strategic and tactical digital communications plans, as well as integrated messaging for multiple communications channels.• In conjunction with the Corporate Communications Journalist, execute the deployment and promotion of internal content programs that support advertising and communications initiatives.• Support lead-management initiatives and lead distribution from digital communications campaigns designed to collect lead information. • Assist with the creation and distribution of reports related to the deployment, open/click and conversion data associated to digital communications initiatives.• Support and assist with the deployment and management of Arthrex’s Enterprise Social Network(s) (ESN) including onboarding, off-boarding, troubleshooting, adoption and general assistance of both internal and external users. Provide reports to management and/or other departments as needed.• Oversee the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)• Manage YouTube Channels.

Naples, Florida, Us

To provide oversight through prioritization, planning and successful delivery of marketing project request to help surgeons treat their patients better.• Leads smaller programs to support requests impacting one product management team for major events and product launches • Leads individual marketing project requests for new or updated deliverables• Facilitates communication, collaboration and decision making across the project• Resolves Conflicts and Removes Barriers for Project Delivery• Monitors and Supports the project throughout the lifecycle stepping in to assist with prioritization, decision making and escalation• Partners with Product Management teams to understand priorities and workflow• Suggestions Process Improvements• Mentors Project Assistants

El Segundo, California, Us

. Content Management Systems. Social Media Marketing. Landing Page Optimization. Retargeting & Pay-Per-Click. Budget and P&L . Evaluate & Project Market Trends. Client & Digital Vendor Relations. E-mail Marketing. Graphic & Web Design. Process Improvement. Affiliate Programs. App Evaluations and Testing. New Media Marketing and Digital Promotions. Online Fraud Detection & Prevention. E-commerce. Experience with Omniture, Google Adwords and Google Analytic• Managed online marketing efforts for 70+ well known magazines, such as Hot Rod, Motor Trend and Automobile.• Successfully initiated and nurtured a social media campaign for 70+ magazines, which generated $100k in the first year.• Solely responsible for our online order processing, marketing and management system, which includes 6,117 landing pages, 650 templates, 456 cross-sell offers and 47 products.• Thoroughly analyzed and updated landing pages in order to maximize the conversion rate.• Planned and implemented email marketing campaigns, which tested theories of practices that eventually increased our open rates, click-thru rates and conversion rates.• Created, analyzed and maintained creative assets across 70+ branded websites, which included pop-up, exit pop-ups, article ads, banner ads and right rail ads.• Proven capability to manage others while overseeing the entire process of company projects and meeting strict deadlines.• Responsible for the company’s retargeting campaign and affiliate programs. • Experience with Omniture, Google Adwords, Google Analytics and App Figures.• Graphic and web design experience with ample knowledge of the Adobe Creative Suite, Autodesk Maya, animations and video editing software.• Worked directly with digital vendors such as Apple, Amazon, Google and Barnes and Noble in order to fully maximize our digital reach and increase our digital footprint with promotions and marketing efforts.

Bachelor Of Arts - Ba, Digital Communication And Media/Multimedia

Digital Marketing Advisory Committee Member

Bachelor'S Degree, Art And Visual Technology