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Seasoned classically-trained marketer, brand builder and commercial leader with 20+ years of agency, CPG, and DTC experience, including 13+ years in natural and sustainable CPG. My broad marketing leadership and executive-level roles with a diverse mix of brands, including large mainstream global brands Gillette and Duracell (P&G), niche natural personal and oral care brand, Tom’s of Maine (Colgate-Palmolive), e-commerce retailer start-up, Grove Collaborative, and leading natural vitamin, mineral and supplement brand, MegaFood, lend unique perspectives and skillsets to short and long term brand growth strategy and brand development. I believe in the power of brand-building to drive sustained profitable growth, and get excited by identifying and executing innovative and transformative strategies to help purpose-driven brands breakthrough the clutter, elevate above competition, and ultimately win with their consumers. My various leadership and executive-level roles and experiences provide a unique combination of skills across the marketing spectrum, including: brand identity creation, brand strategy and portfolio management, product innovation and pipeline planning, packaging design, shopper and customer marketing, digital, social and influencer marketing, IMC, Direct to Consumer marketing and business management, as well as cross functional, agency and team leadership and P&L management.I am an energetic, collaborative and inspiring team leader and coach, and am personally gratified helping others learn, grow and be the best marketers and leaders they can be. Earned MBA from Boston College and a BA degree in English from Amherst College.
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Senior Vice President MarketingBragg Live Food Products, LlcExeter, Nh, Us -
Vice President MarketingMegafood Sep 2022 - Dec 2024Manchester, Nh, UsVice President of Marketing at MegaFood, Certified B-Corp and 1% for the Planet Member, and leading natural and sustainable vitamin, mineral and supplement company founded in 1973 and based in New Hampshire. MegaFood leverages its over 50+ years of scientific know-how to expertly craft the most efficacious, planet-first vitamins and minerals powered by plants. Driven by our belief that the power of plants can nurture the health of people and the planet, we work with trusted suppliers who share our commitment to organic and regenerative agriculture. MegaFood's products are tested for 150+ pesticides, and we strive for all our products to be Non-GMO Project Verified & Certified Glyphosate Residue Free. As the VP of Marketing, I lead a talented, mission-driven and passionate team of brand builders, innovators, DTC and digital powerhouses, creative and communication gurus, and sustainability savants all working together to help make MegaFood a household name and the vitamin and supplement brand people trust most to make themselves, their families, and our planet healthier for generations to come. Learn more about us, how we are different, and join the MegaFood movement at megafood.com or follow @megafood on Instagram @megafoodfans on Facebook @realmegafood on TikTok -
Director, Brand MarketingGrove Collaborative Feb 2021 - Mar 2022San Francisco, California, UsRetained as the first head of Brand Marketing at pre-IPO Grove Collaborative, a Certified B Corporation and sustainable e-commerce company based in San Francisco, providing classic brand-building leadership, insights and knowledge necessary for Grove’s transition from a DTC model that launches products to a digital-first omnichannel company that builds brands.Created, led and managed all of Grove’s annual brand marketing objectives, core strategies and initiatives, from its brand fundamentals and major brand-level marketing campaigns (examples of my work below, including for Grove's first brand campaign "Wishcycling" staring Drew Barrymore) to GTM strategies and IMC support for "big bet" new product launches for its priority owned brands, Grove Co. and Peach - all designed to increase awareness, strengthen distinctiveness, and accelerate customer growth. I also led the Integrated Marketing Campaign function at Grove across our Owned Brands, DTC, Creative and Brand teams. Responsibilities included: Creating, leading and managing the annual GTM process and annual IMC calendar, including defining the major brand and product tent pole moments; coordinating marketing and creative workstreams; defining and improving internal campaign performance reporting and share outs; continuous improvement on creative briefs and reviews; and ultimately strengthen the creative and market impact of DTC campaigns and activations, to make our campaigns more brand forward, creatively cohesive, and ultimately more exciting and engaging for Grove customers. -
CaregivingCareer Break Jul 2020 - Feb 2021Provide companion care for close friend with vascular dementia;Proactively assist in organizing and ordering business and personal affairs, including researching, and managing and drafting communications with outside parties and business colleagues;Support overall emotional well-being, independent living, and activities of daily living
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Marketing Director (Head Of Marketing)Tom'S Of Maine Aug 2017 - Jun 2020Kennebunk, Me, UsHead of marketing for Tom's of Maine, an iconic natural and sustainable products company founded in 1970 and based in Kennebunk, Maine. Directed and managed a 12-person marketing team, including five direct reports, responsible for Tom’s brand building strategies and initiatives, from product innovation, category strategy, integrated marketing and media planning, to earned media and influencer. Additional responsibilities: Managed P&L's for multiple categories, oversaw and guided Tom’s sustainability and corporate social responsibility goals and initiatives, led all agency relationships and served on Tom's executive team. Within only a couple years taking over marketing, significantly strengthened product innovation pipeline, adding $24MM in net sales from innovation, 240% increase vs. prior 2 years, launched Tom's first ever master brand campaign, Wake Up Well, improving awareness and distinctiveness for brand for the first time in over 5 years, and delivered turnaround for deodorant category, reversing share declines in prior years to deliver double digit consumption and share growth. Additional accomplishments: secured B Corp Certification (March 2019), launched industry's first recyclable toothpaste tube (November 2019), launched entry into liquid hand soap (January 2019), launched first cross category natural innovation in industry, Prebiotic Personal and Oral Care, designed to harness one's good bacteria to improve skin and oral health. -
Senior Customer & Shopper Marketing Team Leader (Head Of Shopper Marketing)Tom'S Of Maine Jan 2014 - Aug 2017Kennebunk, Me, UsShopper & Customer Marketing Team Leader for Tom's of Maine. responsible for leading a team of marketing and insights professionals in delivering category, consumer and shopper natural thought leadership to major national and regional retailers and developing innovative, breakthrough shopper marketing programs and customer specific product innovation that build equity and result in brand purchase. Tapped by CEO to create new department, capability and function at Tom's of Maine.
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Senior Brand Manager, Category Leader, Oral CareTom'S Of Maine Jan 2011 - Dec 2013Kennebunk, Me, UsCategory vision and strategy leader, and key decision maker for Tom’s $50MM+ natural oral care business. Defined short and long term product innovation and commercial objectives and strategies across its four business segments, and oversaw $10MM marketing and trade advertising and spend plan designed to drive oral care sales and share. In role, business grew >30% in sales, and increased profitability and value share across channels.
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Gillette, Global Brand Manager - Male New ProductsProcter & Gamble Jun 2010 - Jan 2011Cincinnati, Ohio, UsGlobal strategy leader and decision maker responsible for establishing strategy and go to market business direction for new Fusion ProGlide Styler, Gillette's first hybrid wet/dry razor in developed markets globally (NA, WE, Asia). Led and managed the strategy and bundle elements, including qualified copy, for successful global launch. Launch :30 TVC below -
Brand Manager, Gillette Na, Male Blades & RazorsProcter & Gamble Jan 2008 - Jun 2010Cincinnati, Ohio, UsLed and executed P&G’s largest 2010-2011 Beauty & Grooming initiative - The North America Gillette Fusion® ProGlide™ and ProSeries™ product launch, Gillette’s new male system and skin care line. Led and managed pre-launch, launch and year one marketing and media plans, integrated consumer communications, pricing and promotional strategies and final go-to-market execution – resulting in one of Gillette’s most successful product launches: market share leader first two weeks post launch and highest historical post launch one month sales . Fusion ProGlide’s national media plan was awarded AdWeek’s “Media Plan of the Year” for 2010. Launch :30 TVC spot below.
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Duracell Coppertop, Assistant Brand Manager - Major Cells, North AmericaProcter & Gamble Jun 2006 - Jan 2008Cincinnati, Ohio, UsLed commercial innovation strategy and plans for the Entertainment pillar for Duracell Major Cells in NA, including leading and negotiating a new strategic partnership with Nintendo and its Wii gaming console, which ushered in new commercial initiatives and promotions to build the Duracell brand, drive incremental sales and accelerate share growth. In addition, I co-led with our insights team Duracell's first needs-based consumer segmentation model for its general purpose battery category, a model that was reapplied globally – founding a long-term brand innovation strategy
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Mba Marketing Consultant - Gillette Entry Level Male Systems, Emerging Markets, GlobalProcter & Gamble Jun 2005 - May 2006Cincinnati, Ohio, UsMBA Marketing Consultant for Gillette's Global organization focused on emerging markets in Africa, Asia and South America. Led marketing mix analysis and provided strategic direction, including recommended launch concepts, on entry level blade and razor systems for low-income male shavers in Nigeria. Additionally, conducted SKU level inventory assessment and performance audit, analyzed revenue, volume and product lifecycles to support decision-making for what to SKU's to divest or invest.
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Senior Marketing ManagerSwardlick Marketing Group Aug 2002 - Jul 2004UsConceptualized, developed and executed tailored branding and marketing solutions for diverse products and clients, from for profit clients such as L.L.Bean, Inc. to non-profits such as Produce for Better Health Foundation -
Account ExecutivePrime Access, Inc. Aug 2001 - Aug 2002Us -
Associate Integrated Marketing ManagerYoung & Rubicam Sep 1999 - Sep 2001New York, Ny, Us
Matt Smith Skills
Matt Smith Education Details
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Amherst CollegeEnglish -
Boston College Carroll School Of ManagementMarketing
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The Hotchkiss SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Matt Smith
What company does Matt Smith work for?
Matt Smith works for Bragg Live Food Products, Llc
What is Matt Smith's role at the current company?
Matt Smith's current role is Senior Vice President Marketing.
What is Matt Smith's email address?
Matt Smith's email address is sm****@****ail.com
What is Matt Smith's direct phone number?
Matt Smith's direct phone number is +120773*****
What schools did Matt Smith attend?
Matt Smith attended Amherst College, Boston College Carroll School Of Management, The Hotchkiss School.
What are some of Matt Smith's interests?
Matt Smith has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Fishing.
What skills is Matt Smith known for?
Matt Smith has skills like Brand Management, Integrated Marketing, Marketing Strategy, Product Marketing, Consumer Products, Product Innovation, Cross Functional Team Leadership, Pricing Strategy, Strategy, Marketing, Shopper Marketing, Management.
Who are Matt Smith's colleagues?
Matt Smith's colleagues are Wilfredo Guerra, Jeannie Shin, Teresa Navarro, J. Emilio Villarreal, Carol Huerta, Holly Pons, Joyce Weber.
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