Matt Smith Email & Phone Number

Exeter, Nh, Us

Manchester, Nh, Us

Vice President of Marketing at MegaFood, Certified B-Corp and 1% for the Planet Member, and leading natural and sustainable vitamin, mineral and supplement company founded in 1973 and based in New Hampshire. MegaFood leverages its over 50+ years of scientific know-how to expertly craft the most efficacious, planet-first vitamins and minerals powered by plants. Driven by our belief that the power of plants can nurture the health of people and the planet, we work with trusted suppliers who share our commitment to organic and regenerative agriculture. MegaFood's products are tested for 150+ pesticides, and we strive for all our products to be Non-GMO Project Verified & Certified Glyphosate Residue Free. As the VP of Marketing, I lead a talented, mission-driven and passionate team of brand builders, innovators, DTC and digital powerhouses, creative and communication gurus, and sustainability savants all working together to help make MegaFood a household name and the vitamin and supplement brand people trust most to make themselves, their families, and our planet healthier for generations to come. Learn more about us, how we are different, and join the MegaFood movement at megafood.com or follow @megafood on Instagram @megafoodfans on Facebook @realmegafood on TikTok

San Francisco, California, Us

Retained as the first head of Brand Marketing at pre-IPO Grove Collaborative, a Certified B Corporation and sustainable e-commerce company based in San Francisco, providing classic brand-building leadership, insights and knowledge necessary for Grove’s transition from a DTC model that launches products to a digital-first omnichannel company that builds brands.Created, led and managed all of Grove’s annual brand marketing objectives, core strategies and initiatives, from its brand fundamentals and major brand-level marketing campaigns (examples of my work below, including for Grove's first brand campaign "Wishcycling" staring Drew Barrymore) to GTM strategies and IMC support for "big bet" new product launches for its priority owned brands, Grove Co. and Peach - all designed to increase awareness, strengthen distinctiveness, and accelerate customer growth. I also led the Integrated Marketing Campaign function at Grove across our Owned Brands, DTC, Creative and Brand teams. Responsibilities included: Creating, leading and managing the annual GTM process and annual IMC calendar, including defining the major brand and product tent pole moments; coordinating marketing and creative workstreams; defining and improving internal campaign performance reporting and share outs; continuous improvement on creative briefs and reviews; and ultimately strengthen the creative and market impact of DTC campaigns and activations, to make our campaigns more brand forward, creatively cohesive, and ultimately more exciting and engaging for Grove customers.

Provide companion care for close friend with vascular dementia;Proactively assist in organizing and ordering business and personal affairs, including researching, and managing and drafting communications with outside parties and business colleagues;Support overall emotional well-being, independent living, and activities of daily living

Kennebunk, Me, Us

Head of marketing for Tom's of Maine, an iconic natural and sustainable products company founded in 1970 and based in Kennebunk, Maine. Directed and managed a 12-person marketing team, including five direct reports, responsible for Tom’s brand building strategies and initiatives, from product innovation, category strategy, integrated marketing and media planning, to earned media and influencer. Additional responsibilities: Managed P&L's for multiple categories, oversaw and guided Tom’s sustainability and corporate social responsibility goals and initiatives, led all agency relationships and served on Tom's executive team. Within only a couple years taking over marketing, significantly strengthened product innovation pipeline, adding $24MM in net sales from innovation, 240% increase vs. prior 2 years, launched Tom's first ever master brand campaign, Wake Up Well, improving awareness and distinctiveness for brand for the first time in over 5 years, and delivered turnaround for deodorant category, reversing share declines in prior years to deliver double digit consumption and share growth. Additional accomplishments: secured B Corp Certification (March 2019), launched industry's first recyclable toothpaste tube (November 2019), launched entry into liquid hand soap (January 2019), launched first cross category natural innovation in industry, Prebiotic Personal and Oral Care, designed to harness one's good bacteria to improve skin and oral health.

Kennebunk, Me, Us

Shopper & Customer Marketing Team Leader for Tom's of Maine. responsible for leading a team of marketing and insights professionals in delivering category, consumer and shopper natural thought leadership to major national and regional retailers and developing innovative, breakthrough shopper marketing programs and customer specific product innovation that build equity and result in brand purchase. Tapped by CEO to create new department, capability and function at Tom's of Maine.

Kennebunk, Me, Us

Category vision and strategy leader, and key decision maker for Tom’s $50MM+ natural oral care business. Defined short and long term product innovation and commercial objectives and strategies across its four business segments, and oversaw $10MM marketing and trade advertising and spend plan designed to drive oral care sales and share. In role, business grew >30% in sales, and increased profitability and value share across channels.

Cincinnati, Ohio, Us

Global strategy leader and decision maker responsible for establishing strategy and go to market business direction for new Fusion ProGlide Styler, Gillette's first hybrid wet/dry razor in developed markets globally (NA, WE, Asia). Led and managed the strategy and bundle elements, including qualified copy, for successful global launch. Launch :30 TVC below

Cincinnati, Ohio, Us

Led and executed P&G’s largest 2010-2011 Beauty & Grooming initiative - The North America Gillette Fusion® ProGlide™ and ProSeries™ product launch, Gillette’s new male system and skin care line. Led and managed pre-launch, launch and year one marketing and media plans, integrated consumer communications, pricing and promotional strategies and final go-to-market execution – resulting in one of Gillette’s most successful product launches: market share leader first two weeks post launch and highest historical post launch one month sales . Fusion ProGlide’s national media plan was awarded AdWeek’s “Media Plan of the Year” for 2010. Launch :30 TVC spot below.

Cincinnati, Ohio, Us

Led commercial innovation strategy and plans for the Entertainment pillar for Duracell Major Cells in NA, including leading and negotiating a new strategic partnership with Nintendo and its Wii gaming console, which ushered in new commercial initiatives and promotions to build the Duracell brand, drive incremental sales and accelerate share growth. In addition, I co-led with our insights team Duracell's first needs-based consumer segmentation model for its general purpose battery category, a model that was reapplied globally – founding a long-term brand innovation strategy

Cincinnati, Ohio, Us

MBA Marketing Consultant for Gillette's Global organization focused on emerging markets in Africa, Asia and South America. Led marketing mix analysis and provided strategic direction, including recommended launch concepts, on entry level blade and razor systems for low-income male shavers in Nigeria. Additionally, conducted SKU level inventory assessment and performance audit, analyzed revenue, volume and product lifecycles to support decision-making for what to SKU's to divest or invest.

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Conceptualized, developed and executed tailored branding and marketing solutions for diverse products and clients, from for profit clients such as L.L.Bean, Inc. to non-profits such as Produce for Better Health Foundation

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New York, Ny, Us

Ba, Cum Laude, English

Master Of Business Administration - Mba, Business Administration And Management, Marketing

High School/Secondary Diplomas And Certificates