Matthew Speak Email & Phone Number

Pitman, Nj, Us

Westampton, Nj

Manage and execute all aspects of digital advertising for TravelPulse, TravelPulse Canada, TravelPulse Quebec, and TravelPulse Mexico, which generates over $1 million per year in ad revenue, across digital display, video, social media, native, email, and programmaticEnsure smooth execution of campaign setup, ongoing optimization, reporting, trafficking, scheduling, client outreach, testing, and post-campaign analysisResearch and implement digital advertising and marketing technologies (Google Ad Manager, PowerInbox, Google Ad Exchange, Google AdSense, Google Tag Manager), manage projects, coordinate with tech and marketing teams, develop processes, train staff and managementOptimize client programs by monitoring campaigns, performing data analysis, ensuring fulfillment of client goals, proactively identifying technical issuesSupport revenue efforts by making campaign recommendations for potential clientsMonetize remnant inventory with programmatic/network demand sources by identifying potential vendors, carrying out onboarding process, and identifying opportunities for improvementImprove search engine optimization by updating on-page content, identifying and addressing technical issues, and providing insights to editorial team for content improvement recommendationsGrow website traffic (from 7 million pageviews in 2015 to 52 million in 2021) by analyzing site activity and developing strategies for editorial content, SEO, and syndication partnershipsConduct the hiring process of new additions to the digital marketing teamNote: travAlliancemedia was acquired by Northstar Travel Group in October 2019

Westampton, Nj

Westampton, Nj

Setup and management of digital marketing tools and processes, including Google Ads, Google Tag Manager and Google AnalyticsManage campaigns across display and search, including remarketingPerform keyword research, analyze results to identify areas of improvement, A/B and multivariate testing of ad creative and copy, budget and bidding optimization

Philadelphia, Pa

Wrote keyword-rich web copy for exhibition, film, documentary, and event pages, fulfilling a strong user experience in addition to satisfying search engine optimization (SEO) best practicesAudited hundreds of web pages on www.fi.edu in a search engine optimization (SEO) initiative, creating a uniform protocol for title tags, meta descriptions, keywords, and URL structures in effort to maintain high rankings in Google and create a better user experience on search results pagesConducted keyword research for pay-per-click (PPC) AdWords campaigns, search engine optimization (SEO), and web contentPrepared contributions to digital campaign reports detailing onsite analytics, organic search engine performance (keywords, search volume, backlinks), display advertising performance, search engine marketing (SEM) AdWords performance, social media, and email campaignsResearched and gathered ideas for digital marketing plans for science camps, educational programs, exhibits, and eventsFacilitated content management and migration strategy by developing organizational documents such as sitemaps and hierarchies

Philadelphia, Pa

Was responsible for day-to-day digital advertising operations, including trafficking, QA and campaign implementation across display, mobile, eNewsletter sponsorship, and electronic health record placementsAnalyzed weekly, monthly, and quarterly reports and provided optimization recommendations to media planning teamsInterfaced regularly with partners; resolved issues such as reporting discrepancies, creative policing, trafficking requirementsRegularly monitored all live campaigns for proper serving, click through action, conversion events, and expected impression volumeParticipated in the #CMIEvo Media Masters summit as a member of the search engine team

Cherry Hill, Nj

Managed and supported marketing clients receiving a variety of services such as search engine optimization (SEO), search engine marketing (SEM) Google AdWords campaign management, direct mail, web development, graphic design, and social mediaPerformed sales, outreach, scheduling and coordination of the Google Business View affiliate partnership program (a division of Google Maps) with local businessesCreated and presented monthly reports of clients' search engine optimization (SEO) performance, search engine marketing (SEM) AdWords performance, website analytics, and social media engagementGathered and presented daily small business advice through social mediaActively participated in company-wide brainstorming sessions

Runnemede, Nj

Provided support to the data team by handling escalations and coordinating solutions through worldwide liaison of both internal colleagues and external publishing companiesConducted weekly meetings with outsourcing team members to evaluate data team’s performance, focusing on compliance and production, while developing strategies to improve quality of training and reduce quantity of escalated workProvided client support to publishers by resolving issues concerning Swets orders

Pitman, Nj

Served 7 years in the dietary department where I was frequently consulted to train new employees due to experience and trust

Thorofare, Nj

Analyzed internal publication websites to make recommendations to improve user experience and overall designConducted research necessary for improving the accuracy of customer records and also to gather content for promotional materialsPrepared press releases for conventions, events, and internal announcements

Master Of Science, Internet Marketing, 3.96

Bachelor Of Science (B.S.), Marketing