Matthew Tilley work email
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Matthew Tilley phone numbers
I’m a B2B marketing guy that builds and explains stuff.My passion is explaining complexity in accessible, engaging, and inspiring ways – particularly in ways that help build brands and spark sales. That puts marketing content strategy and development at the foundation of my success.My knack is building and scaling marketing functions from start up to global enterprise. That ability is on full display with my journey from creating an international field marketing organization at MaxPoint; to building a new content marketing function at Valassis, the acquiring company; and then going on to apply and amplify that work for Vericast, the larger holding company, as it seeks to unify and transform its brand. Right now, I'm thinking a lot about how the demands of consumers, the goals of brands and the transformation of marketing and technology are converging right in the middle of the economic uncertainty of 2023. Reach out if you've got insight to share on that!
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Vice President Of Growth MarketingRr Donnelley Jul 2024 - PresentChicago, Illinois, Us -
Vice President Of Growth MarketingVericast Feb 2024 - Jul 2024San Antonio, Texas, UsThe print and digital product lines were acquired by RR Donnelley in July 2024. My team was responsible for creating marketing strategies that drove scalable and sustainable revenue growth for our cooperative print media network, our CDP and MarTech solution, our digital AdTech capabilities and our financial solutions business. We were responsible for understanding customer behavior and market trends and translate that into audience segmentation, content strategy and marketing campaigns that create demand and fuel sales pipelines. -
Executive Director, Content MarketingVericast Nov 2021 - Feb 2024San Antonio, Texas, UsMy team created the content that defined and drove Vericast marketing as a premier AdTech and MarTech solution provider. We executed the content strategy to support demand generation, events, branding, and public relations. We coordinated the storytelling across product, sales and executive functions to develop and deliver reports, blog posts, videos, infographics, presentations and interactive tools. We focused on identifying and communicating the Vericast story applied to current consumer trends, advertising tactics and vertically-specific marketing business challenges. -
Senior Director, Content MarketingValassis Marketing Solutions Oct 2017 - Nov 2021Livonia, Michigan, UsI built out a great team of internal and external resources to create and deliver content strategy and execution for the MarTech and AdTech solutions. We went from virtually no consistent output and a disconnected story to a predictable, sustainable cadence to further establish Valassis as a formidable MarTech brand.In 2021, Valassis' holding company began the process of unifying several legacy brands and go-to-market messaging under the Vericast name. -
Senior Director Of MarketingMaxpoint Jul 2015 - Oct 2017Morrisville, Nc, UsValassis acquired MaxPoint in October 2017.I scaled our marketing efforts to support this AdTech IPO and drive over $130M in sales and thousands of meetings and new opportunities annually. My cross-functional team managed over 400 marketing activations per year in support of the global sales team. -
Director Of Field Marketing And ContentMaxpoint Jan 2013 - Jun 2015Morrisville, Nc, UsI had a lot of fun building a global sales support organization that localized corporate marketing efforts for this unique AdTech firm. I also managed a super talented content team that fueled the company's marketing efforts -- from PR and web to sales materials and email campaigns. -
Director Of Marketing, Promotion NetworkInmar Sep 2005 - Jan 2013Winston-Salem, Nc, UsI led marketing for a suite of coupon redemption services the company provided to consumer packaged goods brands. I also created and executed the company’s digital communications strategy. Throughout my time at Inmar, I was known as the "coupon trends guy," analyzing and reporting on consumer promotion redemption and distribution trends.
Matthew Tilley Skills
Matthew Tilley Education Details
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Wake Forest UniversityBusiness -
Bob Jones UniversitySocial Studies
Frequently Asked Questions about Matthew Tilley
What company does Matthew Tilley work for?
Matthew Tilley works for Rr Donnelley
What is Matthew Tilley's role at the current company?
Matthew Tilley's current role is Everybody's favorite marketing partner.
What is Matthew Tilley's email address?
Matthew Tilley's email address is mj****@****ail.com
What is Matthew Tilley's direct phone number?
Matthew Tilley's direct phone number is +191959*****
What schools did Matthew Tilley attend?
Matthew Tilley attended Wake Forest University, Bob Jones University.
What are some of Matthew Tilley's interests?
Matthew Tilley has interest in Writing, Social Justice, Social Media, Public Speaking, Reading, Africa, Rwanda, Teaching, Preaching, Advertising.
What skills is Matthew Tilley known for?
Matthew Tilley has skills like Digital Marketing, Marketing Strategy, Strategy, Marketing, Marketing Communications, Social Media, Email Marketing, Online Advertising, Coupons, Advertising, B2b Marketing, Integrated Marketing.
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