Matthew Carson Email & Phone Number

Orlando, Fl, Us

Woburn, Massachusetts, Us

I have responsibility for the overall sales team, the sales process, lead generation, and revenue growth. AVFX provides production solutions for Corporate Events, Trade Show Booths, and Associations nationwide.

Responsible for revenue generation of all Voltron Global business units, which include Pangaea Technology and Pangaea Studios. Pangaea Technology is a leading manufacturer and supplier of LED tiles for the entertainment industry. Pangaea Studios provides sound stage and locations, as well as studio services for the film and television industry.

New Windsor, New York, Us

In 2020, I was promoted to senior VP of corporate events for Production Resource Group. I directed corporate event operations leading a team of 6 direct reports and associates, including sales strategists, solution engineers, account executives, and project managers with a budget of $50M. I oversaw the successful execution of 200+ corporate events per year for brands, agencies, associations, and exhibit builders while creating and executing strategies to identify and capitalize on revenue stream opportunities to grow new accounts, increase profit margins, and improve RFP response and close rates. I developed team members and leaders to expand competencies, capabilities, and succession planning, and optimized strategies, human capital, and key relationships to deliver successful experiential events for all clients.  Enhanced RFP responses and improved close rates 20% by building a high-performing team of technical and creative experts to develop winning proposals and implementing a creative studio for event ideation and development. Improved margins from 3% to 20%, EBITA from $5M to $20M by implementing deal revies and improved margin tracking. Generated $3M in revenue by executing a corporate event for United Healthcare within extremely stringent time frames.  Created sub-group to Creative Studio group which focused on propriety technical solutions to add incremental revenue.  Facilitated an additional $1M in revenue by overseeing sub-group in the development of an all-in-one technical solution designed for in-home streaming/virtual meetings allowing continued revenue development during COVID-19.  Secured an additional $1.5M in incremental revenue with American Dental Association by overseeing sub-group rebuild of a proprietary content management system which allowed for centralized housing and access to presentations.

New Windsor, New York, Us

As senior VP of sales, I directed channel sales operations leading a team of 4 channel managers responsible for annual sales and revenue goals of $140M+ with a budget of $7M. I identified underperforming accounts and developed and executed innovative strategies to elevate pricing and billable services, driving top-line revenue growth and margins while orchestrating merger integrations during the acquisition of the new company.  Achieved 50% target margins within 3 years for an underperforming account previously generating significant loss.

New Windsor, New York, Us

In my promotion to vp of agency channel sales, I provided leadership and direction for new corporate events, account acquisition, and account management operations. I led a team of 12 sales associates responsible for $35M in annual sales targets while developing and executing sales and go-to-market strategies, collaborating with team on pipeline and deal development, as well as closing and execution. I also mentored and coached sales associates on effective prospecting, solution-selling, and effective RFP techniques.  Increased channel revenue 40% within 2.5 years.  Developed stagnant performers into top producers through exemplary leadership and training.  Secured a previously unattainable ~$1M contract with Publix Supermarkets through strategic RFP and negotiations.

New Windsor, New York, Us

In 2009, I was selected as director of global accounts for the Production Resource Group. I developed and executed innovative strategies for client account acquisition to increase company market share and drive revenue growth. While establishing and cultivating global relationships with agencies and brands to drive sales of corporate event services, I collaborated with cross-functional business units to ensure delivery of successful events.  Increased annual revenue $10M through acquisition of numerous multi-million-dollar accounts by delivering innovative ideation and creative development for corporate events.  Significantly elevated cross-functional team collaboration through facilitating an organized effort to synergize siloed business units across 13 locations.  Award-winning, top 10% producer.

Orlando, Florida, Us

Mfa, Theatre Production

Ba, Theatre