Matthew Carson

Matthew Carson Email and Phone Number

Senior Vice President of Sales @ AVFX
Orlando, FL, US
Matthew Carson's Location
Greater Orlando, United States, United States
Matthew Carson's Contact Details

Matthew Carson work email

Matthew Carson personal email

n/a
About Matthew Carson

Hi! I’m Matthew Carson, a highly accomplished, results-driven sales executive with 20+ years of experience and demonstrated success in delivering innovative, cutting-edge initiatives to drive growth, market penetration, business value, and profitability. As an expert in event design and strategy, content creation, and production and execution of meetings and events of all types and sizes, I am a strategic visionary skilled in aligning diverse teams, fostering a culture of continuous improvement, and driving organizational success. I am an influential communicator highly effective at cross-functional collaboration with internal and external stakeholders to establish and successfully implement complex strategies and future adaptability, and an organizational leader with demonstrated success in identifying and developing talent.

Matthew Carson's Current Company Details
AVFX

Avfx

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Senior Vice President of Sales
Orlando, FL, US
Website:
AVFX.com
Employees:
141
Matthew Carson Work Experience Details
  • Avfx
    Senior Vice President Of Sales
    Avfx
    Orlando, Fl, Us
  • Avfx
    Vice President Of Sales
    Avfx Mar 2024 - Present
    Woburn, Massachusetts, Us
    I have responsibility for the overall sales team, the sales process, lead generation, and revenue growth. AVFX provides production solutions for Corporate Events, Trade Show Booths, and Associations nationwide.
  • Voltron Global
    Chief Revenue Officer (Cro)
    Voltron Global Mar 2023 - Jan 2024
    Responsible for revenue generation of all Voltron Global business units, which include Pangaea Technology and Pangaea Studios. Pangaea Technology is a leading manufacturer and supplier of LED tiles for the entertainment industry. Pangaea Studios provides sound stage and locations, as well as studio services for the film and television industry.
  • Production Resource Group
    Senior Vice President Of Corporate Events
    Production Resource Group May 2020 - Mar 2023
    New Windsor, New York, Us
    In 2020, I was promoted to senior VP of corporate events for Production Resource Group. I directed corporate event operations leading a team of 6 direct reports and associates, including sales strategists, solution engineers, account executives, and project managers with a budget of $50M. I oversaw the successful execution of 200+ corporate events per year for brands, agencies, associations, and exhibit builders while creating and executing strategies to identify and capitalize on revenue stream opportunities to grow new accounts, increase profit margins, and improve RFP response and close rates. I developed team members and leaders to expand competencies, capabilities, and succession planning, and optimized strategies, human capital, and key relationships to deliver successful experiential events for all clients.  Enhanced RFP responses and improved close rates 20% by building a high-performing team of technical and creative experts to develop winning proposals and implementing a creative studio for event ideation and development. Improved margins from 3% to 20%, EBITA from $5M to $20M by implementing deal revies and improved margin tracking. Generated $3M in revenue by executing a corporate event for United Healthcare within extremely stringent time frames.  Created sub-group to Creative Studio group which focused on propriety technical solutions to add incremental revenue.  Facilitated an additional $1M in revenue by overseeing sub-group in the development of an all-in-one technical solution designed for in-home streaming/virtual meetings allowing continued revenue development during COVID-19.  Secured an additional $1.5M in incremental revenue with American Dental Association by overseeing sub-group rebuild of a proprietary content management system which allowed for centralized housing and access to presentations.
  • Production Resource Group
    Senior Vice President Of Sales, Corporate And Events Division
    Production Resource Group Aug 2017 - Apr 2020
    New Windsor, New York, Us
    As senior VP of sales, I directed channel sales operations leading a team of 4 channel managers responsible for annual sales and revenue goals of $140M+ with a budget of $7M. I identified underperforming accounts and developed and executed innovative strategies to elevate pricing and billable services, driving top-line revenue growth and margins while orchestrating merger integrations during the acquisition of the new company.  Achieved 50% target margins within 3 years for an underperforming account previously generating significant loss.
  • Production Resource Group
    Vice President, Agency Channel Sales
    Production Resource Group Jan 2015 - Jul 2017
    New Windsor, New York, Us
    In my promotion to vp of agency channel sales, I provided leadership and direction for new corporate events, account acquisition, and account management operations. I led a team of 12 sales associates responsible for $35M in annual sales targets while developing and executing sales and go-to-market strategies, collaborating with team on pipeline and deal development, as well as closing and execution. I also mentored and coached sales associates on effective prospecting, solution-selling, and effective RFP techniques.  Increased channel revenue 40% within 2.5 years.  Developed stagnant performers into top producers through exemplary leadership and training.  Secured a previously unattainable ~$1M contract with Publix Supermarkets through strategic RFP and negotiations.
  • Production Resource Group
    Director, Global Accounts
    Production Resource Group Oct 2009 - Jan 2015
    New Windsor, New York, Us
    In 2009, I was selected as director of global accounts for the Production Resource Group. I developed and executed innovative strategies for client account acquisition to increase company market share and drive revenue growth. While establishing and cultivating global relationships with agencies and brands to drive sales of corporate event services, I collaborated with cross-functional business units to ensure delivery of successful events.  Increased annual revenue $10M through acquisition of numerous multi-million-dollar accounts by delivering innovative ideation and creative development for corporate events.  Significantly elevated cross-functional team collaboration through facilitating an organized effort to synergize siloed business units across 13 locations.  Award-winning, top 10% producer.
  • Freelance
    Event Producer And Technical Director
    Freelance Jan 2001 - Oct 2009
  • Fx Group
    President
    Fx Group Dec 2004 - Jun 2009
    Orlando, Florida, Us
  • Odyssey Creative
    Director Of Production
    Odyssey Creative 2001 - 2004
  • The University Of Central Florida
    Assistant Professor
    The University Of Central Florida May 1995 - Aug 1997

Matthew Carson Skills

Live Events Production Managment Entertainment Stage Management Lighting Design Theatre Av Corporate Events Stage Lighting Lighting Projection Video Production Set Design Theatrical Production Event Management Sound Video Stage Television Event Planning Live Sound Trade Shows Great Communications Skills Sound Reinforcement Show Production Event Producing Festivals Project Management Concerts Tour Management Hd Video Av Systems Production Management Event Production Channel Sales Digital Video Technical Direction Stage Rigging Leadership Team Leadership

Matthew Carson Education Details

  • Florida State University
    Florida State University
    Theatre Production
  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Theatre

Frequently Asked Questions about Matthew Carson

What company does Matthew Carson work for?

Matthew Carson works for Avfx

What is Matthew Carson's role at the current company?

Matthew Carson's current role is Senior Vice President of Sales.

What is Matthew Carson's email address?

Matthew Carson's email address is mc****@****prg.com

What is Matthew Carson's direct phone number?

Matthew Carson's direct phone number is +121258*****

What schools did Matthew Carson attend?

Matthew Carson attended Florida State University, University Of Wisconsin-La Crosse.

What are some of Matthew Carson's interests?

Matthew Carson has interest in Economic Empowerment, Trade Show Design And Production, Staging Design And Fabrication, Live Event Design, Corporate Meeting And Event Production.

What skills is Matthew Carson known for?

Matthew Carson has skills like Live Events, Production Managment, Entertainment, Stage Management, Lighting Design, Theatre, Av, Corporate Events, Stage Lighting, Lighting, Projection, Video Production.

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