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Hi! I’m Matthew Carson, a highly accomplished, results-driven sales executive with 20+ years of experience and demonstrated success in delivering innovative, cutting-edge initiatives to drive growth, market penetration, business value, and profitability. As an expert in event design and strategy, content creation, and production and execution of meetings and events of all types and sizes, I am a strategic visionary skilled in aligning diverse teams, fostering a culture of continuous improvement, and driving organizational success. I am an influential communicator highly effective at cross-functional collaboration with internal and external stakeholders to establish and successfully implement complex strategies and future adaptability, and an organizational leader with demonstrated success in identifying and developing talent.
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Senior Vice President Of SalesAvfxOrlando, Fl, Us -
Vice President Of SalesAvfx Mar 2024 - PresentWoburn, Massachusetts, UsI have responsibility for the overall sales team, the sales process, lead generation, and revenue growth. AVFX provides production solutions for Corporate Events, Trade Show Booths, and Associations nationwide. -
Chief Revenue Officer (Cro)Voltron Global Mar 2023 - Jan 2024Responsible for revenue generation of all Voltron Global business units, which include Pangaea Technology and Pangaea Studios. Pangaea Technology is a leading manufacturer and supplier of LED tiles for the entertainment industry. Pangaea Studios provides sound stage and locations, as well as studio services for the film and television industry. -
Senior Vice President Of Corporate EventsProduction Resource Group May 2020 - Mar 2023New Windsor, New York, UsIn 2020, I was promoted to senior VP of corporate events for Production Resource Group. I directed corporate event operations leading a team of 6 direct reports and associates, including sales strategists, solution engineers, account executives, and project managers with a budget of $50M. I oversaw the successful execution of 200+ corporate events per year for brands, agencies, associations, and exhibit builders while creating and executing strategies to identify and capitalize on revenue stream opportunities to grow new accounts, increase profit margins, and improve RFP response and close rates. I developed team members and leaders to expand competencies, capabilities, and succession planning, and optimized strategies, human capital, and key relationships to deliver successful experiential events for all clients. Enhanced RFP responses and improved close rates 20% by building a high-performing team of technical and creative experts to develop winning proposals and implementing a creative studio for event ideation and development. Improved margins from 3% to 20%, EBITA from $5M to $20M by implementing deal revies and improved margin tracking. Generated $3M in revenue by executing a corporate event for United Healthcare within extremely stringent time frames. Created sub-group to Creative Studio group which focused on propriety technical solutions to add incremental revenue. Facilitated an additional $1M in revenue by overseeing sub-group in the development of an all-in-one technical solution designed for in-home streaming/virtual meetings allowing continued revenue development during COVID-19. Secured an additional $1.5M in incremental revenue with American Dental Association by overseeing sub-group rebuild of a proprietary content management system which allowed for centralized housing and access to presentations. -
Senior Vice President Of Sales, Corporate And Events DivisionProduction Resource Group Aug 2017 - Apr 2020New Windsor, New York, UsAs senior VP of sales, I directed channel sales operations leading a team of 4 channel managers responsible for annual sales and revenue goals of $140M+ with a budget of $7M. I identified underperforming accounts and developed and executed innovative strategies to elevate pricing and billable services, driving top-line revenue growth and margins while orchestrating merger integrations during the acquisition of the new company. Achieved 50% target margins within 3 years for an underperforming account previously generating significant loss. -
Vice President, Agency Channel SalesProduction Resource Group Jan 2015 - Jul 2017New Windsor, New York, UsIn my promotion to vp of agency channel sales, I provided leadership and direction for new corporate events, account acquisition, and account management operations. I led a team of 12 sales associates responsible for $35M in annual sales targets while developing and executing sales and go-to-market strategies, collaborating with team on pipeline and deal development, as well as closing and execution. I also mentored and coached sales associates on effective prospecting, solution-selling, and effective RFP techniques. Increased channel revenue 40% within 2.5 years. Developed stagnant performers into top producers through exemplary leadership and training. Secured a previously unattainable ~$1M contract with Publix Supermarkets through strategic RFP and negotiations. -
Director, Global AccountsProduction Resource Group Oct 2009 - Jan 2015New Windsor, New York, UsIn 2009, I was selected as director of global accounts for the Production Resource Group. I developed and executed innovative strategies for client account acquisition to increase company market share and drive revenue growth. While establishing and cultivating global relationships with agencies and brands to drive sales of corporate event services, I collaborated with cross-functional business units to ensure delivery of successful events. Increased annual revenue $10M through acquisition of numerous multi-million-dollar accounts by delivering innovative ideation and creative development for corporate events. Significantly elevated cross-functional team collaboration through facilitating an organized effort to synergize siloed business units across 13 locations. Award-winning, top 10% producer. -
Event Producer And Technical DirectorFreelance Jan 2001 - Oct 2009
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PresidentFx Group Dec 2004 - Jun 2009Orlando, Florida, Us -
Director Of ProductionOdyssey Creative 2001 - 2004
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Assistant ProfessorThe University Of Central Florida May 1995 - Aug 1997
Matthew Carson Skills
Matthew Carson Education Details
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Florida State UniversityTheatre Production -
University Of Wisconsin-La CrosseTheatre
Frequently Asked Questions about Matthew Carson
What company does Matthew Carson work for?
Matthew Carson works for Avfx
What is Matthew Carson's role at the current company?
Matthew Carson's current role is Senior Vice President of Sales.
What is Matthew Carson's email address?
Matthew Carson's email address is mc****@****prg.com
What is Matthew Carson's direct phone number?
Matthew Carson's direct phone number is +121258*****
What schools did Matthew Carson attend?
Matthew Carson attended Florida State University, University Of Wisconsin-La Crosse.
What are some of Matthew Carson's interests?
Matthew Carson has interest in Economic Empowerment, Trade Show Design And Production, Staging Design And Fabrication, Live Event Design, Corporate Meeting And Event Production.
What skills is Matthew Carson known for?
Matthew Carson has skills like Live Events, Production Managment, Entertainment, Stage Management, Lighting Design, Theatre, Av, Corporate Events, Stage Lighting, Lighting, Projection, Video Production.
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