•Why It Matters, was founded in January 2023.•Why It Matters was a clothing line based off of street fashion It was originally created to spread mental heath awareness through unique style and individuality.•Why It Matters is on many social media and advertising platforms. Why It Matters gained attention of some popular music artists, such as Lil Seeto and Red Leather.•Why It Matters also gained the attention of a promotional company named ATL Life which currently has 915k followers.•Promoted the website and generated all the traffic through advertising and marketing.•All designs and color-ways were designed using online software.

•Employed at Unlimited Lawn Care over the summer as a sales person.•Main responsibilities were to push out our companies services in a way that would attract customers into purchasing our service.•By interacting face to face with customers building a reputation as a trustworthy and reliable lawn care service. •Using creative marketing strategies, getting the proper service to the buying client.•Our sales method was door to door sales.

•Employed at Fit4Lyfe as a sales consultant to sell gym memberships to new clienteles.•The main responsibility of the job was advertising. Using personal social media to generate traffic towards the gym and educating people of the services we offered as a luxury gym.•Advertised using creative marketing such as video editing that grabbed the attention of viewers.Inviting prospect clients into the gym to show them face to face what we were offering.•Focused on upselling using logical reasoning to explain why certain services would be beneficial.•Generated over 100,000 total views in a couple of months.