Matthew Kenagy Email & Phone Number

House of Hardway is driving growth for small businesses by providing much needed fractional marketing support to emerging brands. Whether it's strategic guidance from a fractional CMO or management of day-to-day marketing execution through subject matter experts, House of Hardway is providing businesses with fresh new solutions for their marketing resource needs. Services include strategic planning and alignment, budgeting, advertising, branding, social media, loyalty and relationship marketing, paid media, market research, partnership development and management, agency management, experiential marketing, and more!

Scottsdale, Arizona, Us

ONE develops and manages unique and innovative programs and solutions for some of the world's most respected and well-known hospitality brands.At ONE, I developed and marketed new products and services for our cruiseline partner. Responsibilities included strategic market planning, customer journey mapping, oversight of onboard marketing collateral design and advertising, and development of marketing technology solutions.

In partnership with MetaBank and Discover, GamePlus is a financial services app connecting video and mobile gamers who wish to compete head-to-head on skill-based video and mobile games. Responsibilities include set-up and management of social media platforms, influencer marketing, content creation, agency management, advertising, email marketing, push marketing, website development and maintenance, brand development, consumer research/feedback, and development of promotions.

Las Vegas, Nv, Us

-Managed various elements of Caesars Entertainments’ cornerstone sports partnerships including the NFL, ESPN, and Bleacher Report, building nationwide brand activations and communications, budget and media planning, and coordination and execution of stakeholder goals.-Generated sports marketing strategies and programs for Caesars properties, including the development of nationwide campaigns, events and promotions, major market activations, and development of unique and custom content.-Led monthly company-wide sports marketing updates, reporting of results, and alignment of property participation in upcoming sports strategies, communications, and activations.-In partnership with local Caesars properties, negotiated and developed team partnerships across Caesars portfolio.-In partnership with various other divisions in Las Vegas, developed sports programming and sports-related events for the Las Vegas market.

Las Vegas, Nv, Us

-Developed and executed new and innovative guest experiences as part of the “Next Generation” sports and casino experiences at the LINQ Hotel & Casino, including interactive bars, new food and beverage offerings, game day “living rooms”, enhanced gaming and non-gaming product mixes, and new environments in which guests could play. -Researched, developed, built, and managed multiple forms of new technology, including augmented reality, virtual reality, mixed reality, holograms, Esports, video gaming platforms, audio/visual and entertainment.-Managed strategic planning for new product rollouts in collaboration with cross-functional teams that included IT, Design and Construction, Legal, Compliance, Marketing, and Operations.

Las Vegas, Nv, Us

-Project management for over thirty projects related to the build-out at the Linq Hotel and Casino ranging from advanced product development, enhanced audio visual capabilities, and design and construction of 45,000 sq ft of casino and public space.

-Advanced research into sports event-based fundraising applications for small and medium-sized non-profits and educational entities. -Development of online event and fundraising tools for application by small and medium-sized non-profits and educational entities.-Production of sporting event concepts for non-profit and educational supporter activation in support of non-profit fundraising activities.

Las Vegas, Nevada, Us

-Responsible for management and business development of all property B2B relationships, including hotel partners, beverage partners, and credit card partners. -Lead sports marketing efforts for all applications in the Venetian and Palazzo resorts, including brand management and promotional/event management of Lagasse's Stadium.-Co-created the Broadcast Studio at Lagasse's Stadium and regular programming with SB Nation.-Contract talent and provide talent relations for events on property.-Development of property-wide public and loyalty events with major athletes and celebrities.

Las Vegas, Nevada, Us

-Responsible for acquisition, retention, and reactivation marketing programs for Premium Mass and Premium table games players.-Database Marketing: Created an ongoing schedule of table games related promotions and reinvestment programs for assigned segments of the database.-Communications: Development of both print and digital communications schedule with assigned segments of the database. -Relationship Marketing: Development of the telemarketing host outreach program, managing the acquisition, retention, and reactivation of specific market segments within slots and table games.

Las Vegas, Nevada, Us

-Responsible for the development of financial and analytical tools for management of assigned segments of the database specifically related to table game customers including financial projections and modeling, risk modeling, incentive models, and efficiency and optimization in the management of customers.

Las Vegas, Nevada, Us

-Assisted the President of Global Gaming with communications, meeting, and agenda development for global staff operational meetings-Collaborate data and build financial models for the review of global property operations and marketing initiatives-Created performance analyses for presentation to senior leadership regarding property performance.

Las Vegas, Nevada, Us

-Responsible for administration functions relating to the host (sales) team for the management and relationship development of high end customers. -Development of financial and analytics tools relating to host performance and sales operations. -Provided analysis of assigned marketing segments and provided recommendations for improvement relating to revenue growth or cost savings.-Enhanced analytics tools relating to the measurement and usage of private transportation for high end players.-Provided tracking tools for performance, training, and provided monthly reporting for ongoing sales meetings.

Las Vegas, Nevada, Us

-Responsible for administration functions relating to the host (sales) team for the management and relationship development of high end customers. -Development of financial and analytics tools relating to host performance and sales operations. -Provided analysis of assigned marketing segments and provided recommendations for improvement relating to revenue growth or cost savings.-Provided tracking tools for performance, training, and provided monthly reporting for ongoing sales meetings.

Las Vegas, Nevada, Us

One of 15 accepted into the 2008 Venetian and Palazzo's Leadership Development Program, which recruited executives for future development within the company, serving functional rotations in Casino Marketing, Marketing, Hotel Operations, Financial Planning & Analysis, Food and Beverage, and Casino Operations.

Various progressive marketing and management experience in companies and brands such as Sears, Wyndham, Country Inn & Suites, Potawatomi Bingo Casino, and others.Retail Sales ManagerHotel Sales ManagerTour & Travel / Group ManagerTable Games DealerExecutive Casino HostSpecial Events ManagerAsst Marketing Director \ Marketing Director

Graduate Certificate: The Business And Management Of Entertainment

Mba, Marketing, Management

Bachelor Of Science - Bs, Business Administration And Management, General

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies