Matthew Keys Email & Phone Number

Cambridge, Gb

Cambridge, Cambridgeshire, Gb

Cambridge, Cambridgeshire, Gb

Cambridge, Cambridgeshire, Gb

Cambridge, Cambridgeshire, Gb

Cambridge, Cambridgeshire, Gb

Cambridge, Cambridgeshire, Gb

London, Greater London, Gb

Taking a short career break and travelling. Returning to London in June 2017 and will be looking for Senior Digital Marketing roles.

London, England, Gb

Six month digital consultancy contract.Worked closely with Finance and Commercial Directors to enhance board level understanding of the brands digital marketing activity, its true performance and costs. Advised steps necessary to achieve short and mid term digital growth objectives and made recommendations for future team structure.Identified and implemented digital marketing budget savings of 25% per annum.Negotiated more favourable contract commercials and service level agreements with SEM agency, affiliate network and display partner.Evolved digital strategy and introduced an agile structure ensuring optimal use of budgets and resources to maximise turnover and ROI. Introduced accurate monitoring of digital marketing budgets, KPI's and targets, and put in place attribution modelling.While managing a small team, identified opportunities within additional in-house teams and provided internal training to amplify digital marketing and ecommerce success.Successfully reversed declining natural search performance and restructured display prospecting and remarketing activity to drive revenue growth and ROI.Launched referral program.Led marketplace research and launch projects as part of international growth strategy.

Royston, Hertfordshire, Gb

Project managed international website re-platform, delivering a new site on time (February 2013) and within budget. In addition to core ecommerce needs, this included delivery of continuity business model requirements, and a site capable of supporting restaurants and a hotel.Established and manage in-house digital team covering SEM, email, affiliate, retargeting, social and additional digital marketing channels, while evolving and managing existing and new agency relationships. Responsible for creating, implementing and evolving the digital marketing strategy. Contributor to multi-channel marketing strategy and campaign calendar.Responsible and accountable for sales forecasting, phasing, budgeting and ROI of ecommerce and digital marketing activity, the results of which I present to the board on a monthly basis.Develop and manage digital marketing campaigns as part of the wider multi-channel campaign.Promote internal training, including within our design studio to enhance in-house digital skills and capabilities.Management of website merchandising and content, behavioural targeting, design, usability reviews and conversion rate optimisation.Pivotal role within implementation and integration of projects such as Click & Collect, Shutl same-day delivery, tag management and other new initiatives.Established relationship with telecommunications partner responsible for driving significant revenue stream.

Responsible for managing and increasing online software sales.Successfully introduced, developed and maintained the Panda Software online affiliate program.Coordinated campaigns to generate new and renewal business.Consultancy role and further involvement in securing major retail deals.Maintained regular contact with PR and media agencies, and publisher contacts.Responsible for proof reading, editing and approving retail and corporate literature.Reviewed and re-engineered company processes and procedures to improve efficiency, reduce costs and create new opportunities. Areas included emailing systems, fulfilment, sales order processing and affiliate marketing.Stock management, involving stock forecasting, ordering, coordinating production, and fulfilment.

Diploma In Digital Marketing

Ba Hons, Geography

Education record