Matthew Kiefer Email & Phone Number

New York, United States

Buffalo, New York, United States

Buffalo, New York, United States

- Product Management- Innovation- Strategic Planning- Demand Creation- Brand Awareness

East Aurora, NY

• Led global product launch of X15 valve portfolio to achieve incremental growth of $3.5M with more than $7M additional forecasted over next 18 months.
• Led global product launch activities of X15 valve portfolio including competitive intelligence, established targeting and positioning, set pricing strategy, developed marketing campaigns to promote, and created sales.
• Directed marketing strategies and initiatives for a $120 million product portfolio, resulting in… Show more
• Directed marketing strategies and initiatives for a $120 million product portfolio, resulting in successful product launches, targeted campaigns, and increased brand awareness.
• Successfully managed and allocated a marketing budget exceeding $1 million, resulting in profitable ROI
• Promoted 1 Digital Marketer to larger scope position within company.

Buffalo/Niagara, New York Area

• Member of global cross-functional team to support company’s global growth initiative in priority product category.
• Assessed macro trends, industry data, customer insights and business objectives to identify new innovation opportunities. Framed, assessed and prioritized opportunities for inclusion in innovation pipeline.
• Led multiple cross-regional VOC understanding initiatives when required to supplement innovation opportunities.
• Developed rapid-prototype iterations through… Show more Member of global cross-functional team to support company’s global growth initiative in priority product category.
• Developed rapid-prototype iterations through partnerships with global cross-functional teams and global customers.
• Executed preliminary business case for all new concepts, working toward increased feasibility as concept moves through iterations.

Buffalo/Niagara, New York Area

• Developed and executed category/segment/customer strategic planning to achieve volume and profit targets aligned with division (including responding to trends, portfolio mapping, and innovation/renovation activity).
• Owned product category P&Ls accountability and responsibility for $35M - $65M product portfolio including development of pricing strategies and gap closing plans to achieve portfolio revenue/ profit targets.
• Led, developed and executed new product development… Show more
• Led, developed and executed new product development and/or renovation projects to achieve category strategic plans via cross-functional teams. Included moving product from ideation through market launch for both.
• Held accountability and maintained product portfolio management including SKU rationalization, Supply Chain optimization, S&Op Planning, Inventory/ spoilage issues, and pricing mix.
• Engaged in key customer activities associated with relevant product categories.

- Developed and managed customer-facing digital platforms to support demand generation campaigns.- Managed internal online platforms to facilitate internal collaboration and information sharing.- Executed online multimedia content strategy for targeted segments to drive growth with strategic product portfolios.- Created and fulfilled content calendar based.

- Executed organizations first utilization of online, digital tools including social media, analytics, and corporate website to drive brand awareness, customer interaction, and increased online user experience. - Supported launch and implementation of global brand standards internally across organization- Supported creation and execution of tactical.

Master Of Business Administration (Mba)

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