Matthew Kiefer Email & Phone Number

New York, United States

Buffalo, New York, United States

Buffalo, New York, United States

- Product Management- Innovation- Strategic Planning- Demand Creation- Brand Awareness

East Aurora, Ny

• Led global product launch of X15 valve portfolio to achieve incremental growth of $3.5M with more than $7M additional forecasted over next 18 months. • Led global product launch activities of X15 valve portfolio including competitive intelligence, established targeting and positioning, set pricing strategy, developed marketing campaigns to promote, and created sales enablement tools.• Directed marketing strategies and initiatives for a $120 million product portfolio, resulting in… Show more • Led global product launch of X15 valve portfolio to achieve incremental growth of $3.5M with more than $7M additional forecasted over next 18 months. • Led global product launch activities of X15 valve portfolio including competitive intelligence, established targeting and positioning, set pricing strategy, developed marketing campaigns to promote, and created sales enablement tools.• Directed marketing strategies and initiatives for a $120 million product portfolio, resulting in successful product launches, targeted campaigns, and increased brand awareness.• Successfully managed and allocated a marketing budget exceeding $1 million, resulting in profitable ROI• Promoted 1 Digital Marketer to larger scope position within company.• Embedded metrics within organization to prove marketing function value and hold resources accountable to achieving business objectives.• Functioned as a key member of the North American management team, leveraging exceptional leadership and strategic thinking skills to drive the development and execution of entity-wide initiatives. Show less

Buffalo/Niagara, New York Area

Member of global cross-functional team to support company’s global growth initiative in priority product category. • Assessed macro trends, industry data, customer insights and business objectives to identify new innovation opportunities. Framed, assessed and prioritized opportunities for inclusion in innovation pipeline.• Led multiple cross-regional VOC understanding initiatives when required to supplement innovation opportunities.• Developed rapid-prototype iterations through… Show more Member of global cross-functional team to support company’s global growth initiative in priority product category. • Assessed macro trends, industry data, customer insights and business objectives to identify new innovation opportunities. Framed, assessed and prioritized opportunities for inclusion in innovation pipeline.• Led multiple cross-regional VOC understanding initiatives when required to supplement innovation opportunities.• Developed rapid-prototype iterations through partnerships with global cross-functional teams and global customers.• Executed preliminary business case for all new concepts, working toward increased feasibility as concept moves through iterations.• Established, analyzed and executed global marketing strategy for key, strategic product portfolio including market and situational analysis, competitive analysis, and capability assessment.• Contributed and influenced strategic direction for senior leadership using informal and formal communication.• Coordinated and developed key performance goals for priority global product category. Show less

Buffalo/Niagara, New York Area

• Developed and executed category/segment/customer strategic planning to achieve volume and profit targets aligned with division (including responding to trends, portfolio mapping, and innovation/renovation activity).• Owned product category P&Ls accountability and responsibility for $35M - $65M product portfolio including development of pricing strategies and gap closing plans to achieve portfolio revenue/ profit targets.• Led, developed and executed new product development… Show more • Developed and executed category/segment/customer strategic planning to achieve volume and profit targets aligned with division (including responding to trends, portfolio mapping, and innovation/renovation activity).• Owned product category P&Ls accountability and responsibility for $35M - $65M product portfolio including development of pricing strategies and gap closing plans to achieve portfolio revenue/ profit targets.• Led, developed and executed new product development and/or renovation projects to achieve category strategic plans via cross-functional teams. Included moving product from ideation through market launch for both marketplace and customized launches or product improvement projects to increase profitability.• Held accountability and maintained product portfolio management including SKU rationalization, Supply Chain optimization, S&Op Planning, Inventory/ spoilage issues, and pricing mix.• Engaged in key customer activities associated with relevant product categories.• Developed and executed marketing communications through various demand creation activities. • Maintained consistent communication with multiple sales teams and channels to drive new product and existing product growth, understand customer needs, and develop profitable product solutions for RPC customers.• Led development and execution of joint sales and marketing planning• Collaborated with Sales and Demand Planning to provide product category input into S&OP process (risk/opportunity; gap closing, etc.) including the tracking of risks and opportunities within customer relationship software (CRM). Show less

- Developed and managed customer-facing digital platforms to support demand generation campaigns.- Managed internal online platforms to facilitate internal collaboration and information sharing.- Executed online multimedia content strategy for targeted segments to drive growth with strategic product portfolios.- Created and fulfilled content calendar based on divisional marketing plans to support product and segment growth plans.- Monitored, analyzed and reported out on all… Show more - Developed and managed customer-facing digital platforms to support demand generation campaigns.- Managed internal online platforms to facilitate internal collaboration and information sharing.- Executed online multimedia content strategy for targeted segments to drive growth with strategic product portfolios.- Created and fulfilled content calendar based on divisional marketing plans to support product and segment growth plans.- Monitored, analyzed and reported out on all established KPIs to internal stakeholders Show less

- Executed organizations first utilization of online, digital tools including social media, analytics, and corporate website to drive brand awareness, customer interaction, and increased online user experience. - Supported launch and implementation of global brand standards internally across organization- Supported creation and execution of tactical executive presentations- Monitored and analyzed external digital media with regular reports to internal stakeholders- Supported… Show more - Executed organizations first utilization of online, digital tools including social media, analytics, and corporate website to drive brand awareness, customer interaction, and increased online user experience. - Supported launch and implementation of global brand standards internally across organization- Supported creation and execution of tactical executive presentations- Monitored and analyzed external digital media with regular reports to internal stakeholders- Supported planning and execution of internal special events for WHQ. Show less

Master Of Business Administration (Mba)

Ba