Lead digital media and full funnel sales strategies across channels and platforms, including search, social, video, mobile, display, data/analytics, ad tech, and audio. Direct and coach B2B sales team of 15 managers, including market presidents, directors of sales, and digital sales managers. Oversee all sales training efforts for the entire company, including all product lines. Foster a culture of customer service excellence, innovation, and performance. Propelled cross-platform media revenue across 19 markets by $10 million since 2019.Hired and trained top talent in sales leadership and advanced sales leaders and account executives capabilities in strategic account list management and executive leadership.Drove digital revenue from $5M to $30M in 2020 to now $100M. Lead the company to record profit levels in 2021 and now into 2022.

Lead media sales strategies across channels and platforms, including digital, mobile, video, and sponsorships. Direct and coach B2B sales team of 25 managers, including market presidents, directors of sales, and digital sales managers, with oversight of 215-member salesforce. Analyze market and trends to optimize strategies. Develop and refine processes and procedures to streamline execution. Foster a culture of customer service excellence, innovation, and performance. Manage $160K budget.Propelled cross-platform media revenue across 19 markets by $5M in 1 year, on track to grow by an additional $7M in 2019. Hired and trained top talent in sales leadership and advanced sales leaders and account executives capabilities in strategic account list management and executive leadership.Drove programmatic digital revenue from $5M to $11M in 12 months then to $15M in 2019, en route to $30M in 2020. Built sales team and coached managers on developing existing sales teams to offer solutions to new and existing clients.Increased agency share revenue from $610K to $1M, closing 7-figure deals

Steered training and development programs for B2B sales team in the largest revenue locations in the TSQ portfolio, producing $130M in top-line revenue across 17 markets. Led a team of 25 members and a $130M budget. Assessed and identified training needs and designed and implemented robust training programs. Strategized approaches for fueling a high-performance culture. Created and optimized processes and procedures. Triggered $300M gain in multi-platform revenues and boosted employee retention 25%+ by conceiving and pioneering proprietary Townsquare University, a cross-platform and digital media sales training curriculum, leveraged by 600+ account executives.Added $5M+ in new revenue in under 24 months by forming and executing new business sales seminar strategy.

Directed sales strategy, implementation, operations, and performance for regional integrated and digital sales during company’s hyper-growth stage. Built, developed, and inspired sales leaders and teams. Defined processes, sales goals, and KPIs and assessed team performance.Boosted digital revenue from $9.4M to $30.1M in 4 years and local revenue growth of 10%+ annually through savvy contract negotiation.Key role on executive team in taking the company from private to IPO

Oversaw sales strategy and sales operations for digital vertical to meet short-term and long-term revenue and profitability targets. Guided, coached, and mentored team of 55 sales managers and 300 representatives. Analyzed and reported sales results; planned strategies to increase them. Cultivated customer relationships. Negotiated new contracts and expanded existing accounts.Catapulted digital revenue across radio markets 320% in 4 years to reach $30.1M, with local revenues projected to rise 15% annually. Devised “Brilliant at the Basics Digital Sales,” a digital marketing training program for tenured sales leaders and other sales personnel.Advanced productivity and profitability 20% by transitioning overseas creative to U.S.

Professional DJ and full service music production company.

Managed business development for all digital sales and contract negotiations for new and existing accounts. Trained, mentored, and developed digital and sales executive teams.Amassed $2M in revenue by orchestrating strategy for new digital programs and merchandising framework.Multiplied interactive revenue 40%+ in less than 12 months.Facilitated escalation of a station’s ranking in the most competitive market in the U.S., including market share and total revenue growth.More than doubled website traffic and unique visitors by optimizing website performance.Led team to bring in $600K+ in quarterly revenues, comprising more than 8% of company revenue.

• Awarded top national Digital Seller for CBS Radio in 2009.• Generated more than $1 million in direct new business.• Assisted in managing and growing the division from a $2 million business unit to $6 million.

• Generated $500k in new digital business with an online program for the medical industry.• Secured more than 100 new business accounts ranging from local businesses to interactive agencies.• Awarded top digital seller nationally in multiple national digital sales contest.

• Commenced, launched, and catalyzed the digital sales efforts for CBS NY and CBS nationally and increased digital revenues by more than 150%.