Matthew Knedler Email & Phone Number

Kirkland, Wa, Us

Greater New York City Area

Responsible for successful, timely delivery and activation of rich marketing content for a number of global brands: Kraft-Heinz, Unilever, Starbucks, Nespresso, Pepsi, ASUS, Seagate, Microsoft (Xbox / Hardware), First Quality (and others), across a network of 1,000+ e-commerce sites at the point of sale: Walmart, Target, Google Shopping, Best Buy, Kohl’s, Costco, Newegg, Macy’s, Bed Bath and Beyond, Tesco, Carrefour, etc. - Manages book of business over $1 million annually, with several accounts expanding / doubling during my tenure.- Works w/ senior e-commerce, marketing and technology stakeholders (brands and their agencies) to understand program goals and develop overall scope of project. - Responsible for account setup / kickoff and executing SaaS software training for / providing regular support to client team (all seniority levels). - Conducts monthly syncs to keep informed of shifting priorities and communicate product releases, updated retailer requirements and new syndication opportunities.- Conducts quarterly / annual business reviews, w/ focus on robust internal analytics to highlight milestones, offer recommendations on improving shopper engagement and increase ROI.- Built training tools which significantly reduced onboarding time / FAQs, while providing clients w/ more confidence navigating our products.- Assists w/ setup of / transitions to white label products for retailers like Target and BBB, including leading multiple group trainings of 10-20+ individuals.- Analyzes and manipulates brand / retailer product feeds (xml, csv, etc.), to ensure maximum coverage and troubleshoot content outages.- Engages internally with Sales, R&D, and DevOps teams to identify upsell opportunities and scope / manage custom-built solutions at retail (brand shops, product selectors, etc.).- Provides strategic recommendations for internal product rollouts and future enhancements (some of which have been or are planned for future release).

Greater New York City Area

- Responsible for overseeing and actively managing creative & digital projects (including responsive website design / development, collateral materials, corporate identity, email and advertising campaigns) across multiple accounts: Cushman & Wakefield, SilestoneTrends.com for Cosentino, New Providence Asset Management, Stephen Russell, Okapi Partners, East Side House for NY International Auto Show, WY Community Foundation and various internal projects for Sharp Communications.- Responsible for IA, UI, and UX design, wireframe development and defining functionality requirements for various website builds; I also managed QA processes for website development projects.- Managed a team of developers, designers and freelancers, ensuring that each had clear instruction on deliverables, and that deadlines were met / budgets adhered to.- Defined accurate staffing needs and timelines for all projects based on agreed scope; crafted budgets and production estimates for internal teams and clients, and managed billing across projects.

Greater New York City Area

At Roth Partners, I was the Project Manager for Walter Surface Technologies and Specialty Food Association brands. Additionally, I conducted extensive research on new business leads, identifying key learnings/opportunities, and presenting data-backed findings to management teams to help craft smart RFP responses.Roth Partners is a brand advisory and communications firm delivering integrated solutions through customized engagement of cross channel experts. They provide marketers with a full service proposition tailored specifically to the needs of their businesses and their brands, ensuring team continuity and a fundamentally holistic response. Services include strategic consulting, brand advertising, social, digital and shopper marketing, public relations and activation, communications planning, buying and analytics.

Greater New York City Area

Responsible for co-launching NYC iOS Swift Developers Meetup in June 2014, which has grown to become an active community of 1,000+ members. Secured corporate sponsorships for our Meetup with companies like Birchbox and Interactive One. Expanded our iOS development course offerings from NYU to additional institutions such as Baruch College, NY Code + Design Academy, Stamford Innovation Center and multiple boot camps across NYC.ADEV is an innovative, global mobile application development company that produces e-commerce, music and entertainment, social networking and business applications for Apple & Android devices. Additionally, they provide iOS development education programs across NYC and CT.

Greater New York City Area

Helped build and maintain smart company systems and infrastructure. Implemented/managed time and expense tracking/reporting process and policies for 25+ employees across 30+ simultaneous projects; Prepared monthly financial reports and regularly shared data w/ senior management to regulate staff time against projects, reduce costs and increase profit margins. Assisted in QA and UX across internal and external facing company platforms, as well as several client site builds, including HealthDataChallenges.com and DataDesignDiabetes.com. Researched statistics and compiled data for client and internal projects. Worked alongside Director of Operations to review/revise employee contracts, produce employee literature/communications, onboard/offboard employees, etc. Provided regular support to staff, acting as a knowledgebase for company policies/procedures, systems and services.

Greater New York City Area

Project manager for microsite build and development of digital employee training tools for Taste of Home and Family Handyman magazines, as part of a branding assignment from Reader’s Digest Association. Managed QA, UX and additional key technical/creative pieces with internal/external teams and client.Administrator to CEO, and two Managing Partners (Reader’s Digest, NASFT, Infosys and Graco assignments). Provided management team with new business, marketing, social media and operational support. Oversaw Roth Partners internal website redesign and build, and developed detailed, strategic social media plan for agency to launch in conjunction with site redesign.

New York, Ny

New York, Ny

Cambridge, Ma

New York, Ny

Some responsibilities included:All advertising sales efforts, and management of each campaign. Utilized vendors, agencies and ad networks to win major accounts: Toyota/Scion, Progressive, Armani Exchange, Focus Features, Skyy Vodka, eSurance.com, DirectTV, AT&T, Interscope Records, American Apparel, Gay.com, various pharmaceuticals and major city tourism associations. Consistently met and exceeded sales quotas at 167% in Y1, 123% in Y2 and 140% in Y3Regularly worked w/ CEO to conceptualize and develop new and exciting features to drive organic membership growth, dramatically increase user generated media, activity and impressions. Designed and developed many custom campaigns for clients that were specifically geared toward user demographics, making brands more appealing to our audience and increasing ROI. Helped coordinate online, outdoor and print advertising for DList.com, causing membership to increase 1,000%.Responsible for trafficking, implementation, troubleshooting and reporting of all ad campaigns via OpenX and Doubleclick ad servers, and ensuring that all deliverable deadlines were met; Managed hundreds of millions of ad impressions on a monthly basis. Drove additional sales and membership through email marketing, receiving a 24%+ open rate of 400K+ emails monthly.Responsible for consistent brand messaging and language across mediums, including but not limited to email broadcasts, website news and updates, FAQs and in-site promotions. Managed all aspects of our customer service dept. including training a staff of 20+ on procedure, language to members, website policies and internet safety guidelines.DList.com was among the first LGBT social networking sites - a combination dating portal, place to share music, culture, visual art and more. DList experienced rapid growth to over 750,000 subscription members, over 1 million unique visitors a month, and saw tens of millions of impressions daily. DList was acquired in 2009 by Online Buddies, Inc.

Washington D.C. Metro Area

Ios Development Certificate

Music Theory; Computer Science