Chief Strategy And Transformation Officer
Current✪ DELIVERED RESULTS:• Increased CRM utilization rate from less than 30% of originators to over 70% of originators after assuming executive oversight of the marketing department. Vetted multiple CRM tools and led the migration from Salesforce to Total Expert.• Delivered significant savings on branch revenue and a reduction in corporate losses on loans after developing a “lock leakage” form inside of Encompass loan origination software (LOS) to better manage concessions at the branch level, requiring Branch Manager and/or corporate approval, when necessary, prior to disclosures or change of circumstances being sent to the borrower.• Introduced an additional feature that layered on a minimum profitability requirement per loan, projected to significantly impact the branches with negative P&L by preventing the ability to disclose when the threshold has not been met and an exception has not been obtained.• Implemented automated disclosures allowing originators to request disclosures 24/6 and resulting in a 6 FTE reduction.• Vetted multiple point-of-sale (POS) solutions, ultimately implementing and integrating Blend and SimpleNexus across the tech stack.