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Global health care marketing leader with a demonstrated track record of success in the biotechnology industry. Proven track record of translating big picture strategy into actionable business plans, including ownership of execution.Areas of expertise include:• Directing strategic planning, business development, and life-cycle management to discover and prioritize opportunities to acquire, grow, and retain new revenue streams.• Developing multi-channel approaches to influence and partner with key health care decision-makers, including physicians, payers, specialty pharmacies, and hospital systems.• Leading cross-functional teams to execute strategies and creatively solve complex problems.
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Director Of MarketingFresenius Kabi Usa Nov 2021 - PresentLake Zurich, Illinois, UsUS commercial lead for Simplist® Prefilled Medications. -
Senior Manager Of MarketingFresenius Kabi Usa Mar 2018 - Nov 2021Lake Zurich, Illinois, UsUS commercial lead for $800M+ critical care portfolio. -
Global Brand Lead - Hemophilia B Therapies, Global HematologyShire Mar 2017 - Jan 2018• Responsible for global commercial expansion of two products with over $120M annual revenue • Oversee 7-figure budget, delivering 12-month growth of 26% over previous year• Evaluated and prioritized market expansion opportunities; successfully developed and pitched business cases to executive leadership, securing millions of dollars in incremental funding to enter three emerging markets• Revised global pricing guidance (list, trigger, floor) based on revenue risk, COGS, and inventory; new guidance enabled aggressive RFP bids, securing several tenders worth tens of millions over next few years• Lead cross-functional task force to actively manage global inventory, ensuring stable product supply in nearly two dozen markets• Serve as subject matter expert on hemophilia B therapies, competitors, and markets
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Senior Marketing Manager - Hemophilia B Therapies, Global HematologyShire Sep 2016 - Mar 2017• Developed and rolled out Global Brand and Execution Plans for both prescription and tender markets • Evaluated and prioritized market expansion opportunities; successfully developed and pitched business cases to executive leadership, securing millions of dollars of incremental funding to enter three emerging markets• Led three global market research initiatives focused on evolving prescribing behaviors in both developed and emerging markets to refine global segmentation, targeting, positioning, and messaging• Modeled long range planning (LRP) demand forecast• Designed and developed dozens of internal and external promotional materials through medical, legal, and regulatory approval processes (CMLR) to support upcoming and ongoing launches in over 20 countries • Managed over a dozen agency partners to timely completion of market research, collateral development, and CMLR submissions
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Marketing Manager - Payer/Channel, Us Immunology Market AccessShire Jan 2016 - Sep 2016• Third role within Commercial Leadership Development Program• Designed behind-the-scenes plant tour to demonstrate to payers how manufacturing processes can make restrictive formularies an inefficient, risky, and clinically inappropriate cost management strategy• Headed specialty pharmacy (SPP) research & profiling for 31 pharmacies, pinpointing opportunities for strategic partnerships built on elevating patient experiences and minimizing patient drop-off• Researched, updated, and trained over 100 Payer Account Executives, National Account Directors, and Territory Business Managers on coverage messaging and company digital delivery platforms• Developed process and content to train newly-integrated payer account leads how to guide payers toward non-PDL opportunities for cost savings
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Marketing Manager - Hyqvia, Global ImmunologyBaxter International Inc. Feb 2015 - Dec 2015Deerfield, Illinois, Us• Second role within Commercial Leadership Development Program• Led 14 European countries in translating global and regional strategy into country-specific strategic plans (P5), supporting HYQVIA re-launch and leading to 118% to sales & 115% to net patient targets• Redesigned execution planning process (POA), eliminating 3 major offsite meetings and another 3 days per year of regional country readouts, saving countries 6 travel days and over $100K per year• Built “blue ocean strategy” and 4 Disciplines of Execution (4DX) into POA plans to systematize senior leadership’s vision and to strengthen financial metrics for enhanced strategic decision-making• Served as liaison among global marketing, regional leadership, and country commercial teams, gathering and sharing competitive intelligence, commercial needs, and best practices• Assessed viability of launching HYQVIA in two emerging markets; prepared business cases presented to Executive Committee, including CEO, recommending against launching in either country -
Marketing Manager - Rixubis, Us HematologyBaxter International Inc. Apr 2014 - Feb 2015Deerfield, Illinois, Us• First role within Commercial Leadership Development Program• Managed growth of patient advocacy program participation, ending year 168% to goal• Led digital strategy and managed all brand digital assets, including website development, search engine optimization, and mobile applications• Partnered with sales force, legal, regulatory, and marketing communication teams to ensure timely development and deployment of brand website and iPad selling tool app • Redesigned approximately 50% of all brand materials in wake of new pediatric indication• Oversaw budgeting, forecasting, and segmentation for 2015 tactical and strategic planning• Headed budgeting re-prioritizations and outbidding when re-allocating pre-paid funding to vendor responsible for several initiatives, resulting in immediate savings of ~$90k and no projects forfeited -
Marketing Intern - Iv Access, Us Infusion SystemsBaxter International Inc. May 2013 - Aug 2013• Led two competitive intelligence initiatives for $300M product line, designing responses to competitor strategies and preparing presentation materials for senior management• Modernized and presented sales training materials, preparing 100+ member sales force for government sequester impact and Affordable Care Act implementation• Developed government space penetration strategy for key product line, identifying and providing sales force with high‑potential targets valued at $1.5M in short‑term
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Student Consultant, Business DevelopmentExperian Feb 2013 - May 2013• Constructed linear and quadratic statistical models used to evaluate portfolio expansion opportunities globally, standardizing top‑prospect identification based on macroeconomic and sociopolitical conditions for clientsʹ three key business lines
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Foreign Staff Supervisor, Binhai BranchLearnon Education Group Jul 2011 - Jul 2012• Consulted potential government and Fortune 100 clients on 3‐36 month corporate English training solutions, netting sales of over $870K• Developed market penetration strategies with upper management based on limited data• Managed and coached six international staff members, lowering negative feedback by 85% over the course of six months• Selected for client management skills to be one of three (out of 500+) employees to represent company at 2011 American‐Chinese Chamber of Commerce Christmas Event
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Corporate English InstructorLearnon Education Group May 2008 - Jun 2011• Instructed language training courses for Fortune 500 companies, securing repeat business and cooperative partnerships valued at over $510K• Optimized foreign staff by recommending an expanded scope of responsibilities to include sales and curriculum development, increasing sales by 24% staff utilization by 19%• Systematized self‐designed English training curriculum for customer service and sales staff, reducing training costs by approximately $21K per year• Executed language exchange program, strengthening interdepartmental cooperation and operational efficiency by 125% and 80%, respectively• Provided translation support to all departments valued at nearly $15K
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Business Development ConsultantB&K Construction 2011 - 2012• Analyzed viability of China entry and growth strategy for high-tech chemical, identifying $220M opportunity and prompting firm to seek funding for international expansion• Calculated optimal pricing models after interviewing hospital administrators and other industry specialists; applied to business plan provided to several potential investors• Interpreted written and verbal correspondences between B&K and potential Chinese partners
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Customer Assistant SpecialistBest Buy May 2007 - May 2008Richfield, Minnesota, Us•Quantified and analyzed the effects of gender and racial paring in sales transactions, leading to an undergraduate honors dissertation• Awarded and chaired a five‐member sales team with which to launch the case study• Utilized customer‐centric sales approach, finalizing transactions valued at over $750K (top part‐time employee in location (out of 35) in sales, 2007) -
Sales AssociateBest Buy Apr 2006 - May 2007Richfield, Minnesota, Us-One of ten people cross-trained to sell in every department-Emphasized product features based on analysis of customer needs-Built and maintained rapport with customers-Signed people up for credit cards
Matt Kozak Skills
Matt Kozak Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
Florida State UniversityEconomics -
Florida State UniversityInternational Relations And Affairs
Frequently Asked Questions about Matt Kozak
What company does Matt Kozak work for?
Matt Kozak works for Fresenius Kabi Usa
What is Matt Kozak's role at the current company?
Matt Kozak's current role is Director of Marketing at Fresenius Kabi USA.
What is Matt Kozak's email address?
Matt Kozak's email address is ma****@****ail.com
What is Matt Kozak's direct phone number?
Matt Kozak's direct phone number is +4917283*****
What schools did Matt Kozak attend?
Matt Kozak attended University Of Michigan - Stephen M. Ross School Of Business, Florida State University, Florida State University.
What are some of Matt Kozak's interests?
Matt Kozak has interest in Badminton, Scuba Diving, Weight Lifting, Mandarin Chinese, Health, Children, Education, Racquetball, Environment, Science And Technology.
What skills is Matt Kozak known for?
Matt Kozak has skills like Strategy, Business Strategy, Strategic Planning, Marketing Strategy, Management, Marketing, Business Planning, Sales, Mandarin, Data Analysis, Leadership, Training.
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