Matthew Berger Email & Phone Number

Hermosa Beach, Ca, Us

Los Angeles, California, Us

• Lead team of 12 employees/managers to design, build, and deliver new products, features, websites, applications, and internal system integrations, for an organic baby food company that delivers orders to customers weekly• Built menu maker software that creates custom baby food menus based on baby age, nutritional needs, customer preferences, and available baby food jars• Manage product management team, data science team, and software development team, customer-facing subscription products, reporting directly to CEO• Create mobile-friendly websites, producing intuitive UX/UI designs and communicating complex concepts in an understandable manner to audiences of all levels• Cultivate an internal culture of customer-obsession, cross-departmental feedback, and technological innovation through team training, team building, professional development, communication channels, and effective leadership• Perform monthly, quarterly, and annual business planning and strategy as part of the senior leadership team, reporting metrics and meeting KPIs consistently• Design, develop, and enhance Yumi’s digital product platform to provide customers with the ability to manage their account, subscription plan, billing plan, and weekly orders; spearheaded full order customization, gift card purchases, referral program, and one-off purchases • Increase operational efficiency with platform infrastructure improvements; support 3 subscription plan sizes with 100+ SKUs available; introduced new label printing system and QR code scanning integrations for streamlined processing by the warehouse and logistics staff• Launched Netsuite implementation which included planning and preparation, data configuration and migration, testing, training, and inventory management while measuring cost of goods sold, relevant financials/accounting

Los Angeles, California, Us

• Initiated new startup with a team of 3; responsible for product and website design/development, digital marketing, and ecommerce for hyper-affiliate business model where affiliates made 20-40% • Performed product design, build, testing, and maintenance of entire e-commerce site; conducted SEO efforts and authored email campaigns on a minimal budget and generated 100s of signups; business closed due to covid

Los Angeles, California, Us

• Led product and creative marketing teams of 8 employees including cross-functional leadership of 20+, delivering massive B2C revenue growth in a 2-year time period for an on-demand massage therapy marketplace• Designed, developed, and launched the first B2B massage marketplace and software platform which allowed Soothe to contract with companies for on-site services using therapists with no administrative burden• Built iOS, Android, and progressive web applications to allow consumers and companies to book and manage appointments; features included choosing location and other service options with easy access to local therapists• Built iOS, Android, and progressive web applications to enable massage therapists to accept offers, manage appointments, and communicate with clients; introduced booking length extensions to increase revenue/ margin• Redesigned appointment booking flow for iOS and Android apps which resulted in 2x conversion rate increase• Created user-friendly rebooking experience; doubled recurring revenue and increased customer lifetime value• Designed predictive offer algorithm which increased margins by over 15%• Implemented A/B testing in the conversion rate optimization program

Los Angeles, Ca, Us

• Led product strategy, user experience (UX), and mobile applications strategy for MyHerbalife.com, Herbalife.com, and the field sales e-learning platform for a global leader in nutritional products with sales of over $5B annually• Directed and controlled technology budgets and ran multimillion dollar projects• Restructured the web team into a cross-functional international team of 40• Conceived & launched mobile-responsive redesign of myherbalife.com, delivered in 92 countries and 66 languages• Devised and executed the company's global mobile product strategy and earned buy-in/approval from senior executives including SVP of Global Applications, Regional Heads, and President; evangelized design across org• Supervised the development of design/experience standards and documentation for all company apps; drove a shift to analytics-based decision-making and overhauled engineering methodology to agile software development

Los Angeles, Ca, Us

• Built HLMobile+, an iOS native e-commerce app delivered in 14 countries with millions in monthly order revenue; drove a 5000% increase in monthly mobile orders and 400% increase in monthly active users• Built iKiosk, an iOS native app for iPad-based ordering kiosks; designed, developed, and launched the app in 25 countries and increased usage to 80-100% of in-person orders per month at deployed locations• Built MyHerbalife Mobile, a progressive mobile web app. Designed, developed & delivered in 90 countries, launched E-Commerce component in 20 countries, grew to millions in monthly order revenue and hundreds of thousands of monthly users• Built the 3 person mobile development team into a cross-functional, international team of 25 people

Los Angeles, Ca, Us

Chicago, Il, Us

Mscs, Computer Science

Jd

Ba, Political Science