Founder
CurrentWe’re the original pioneers in connected commerce marketing. For over 16 years, we’ve been partnering with major retailers, powering global brands and building meaningful connections with shoppers.
Oct 2016 - Present
AeroLeads people directory · profile
Matthew Lee Email & Phone Number
Founder at SMG, Threefold, Plan-Apps & Capture, Best Selling Author, YouTuber, Guinness World Record Holder, Investor
at
SMG
1 work email found
@shoppermediagroup.com
2 phones found area 207 and 203
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder at SMG, Threefold, Plan-Apps & Capture, Best Selling Author, YouTuber, Guinness World Record Holder, Investor
Location
London, England, United Kingdom
Who is Matthew Lee? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Matthew Lee is listed as Founder at SMG, Threefold, Plan-Apps & Capture, Best Selling Author, YouTuber, Guinness World Record Holder, Investor at SMG, based in London, England, United Kingdom. AeroLeads shows a work email signal at shoppermediagroup.com, phone signal with area code 207, 203, and a matched LinkedIn profile for Matthew Lee.
Matthew Lee previously worked as Founder at Smg and Founder at Threefold-Agency. Matthew Lee holds Ba(Hons), Marketing With Economics from University Of Stirling.
Company email context
Email format at SMG
This section adds company-level context without repeating Matthew Lee's masked contact details.
{first}.{last}@shoppermediagroup.com
86% confidence
AeroLeads found 1 current-domain work email signal for Matthew Lee. Compare company email patterns before reaching out.
Profile bio
About Matthew Lee
My current role is as Chief Growth Officer of SMG's three agencies, Threefold, Lobster and Capture. I co-founded SMG in 2016 as the parent of Shopper Media agencies, Capture, Plan-Apps and Threefold. SMG was winner in the Lloyds Bank National Business Awards 2018 and placed 61st in The Sunday Times Virgin Atlantic Fast Track 2018 as well as listed in the Financial Times Future 100.I started my first agency, Capture with Joel Hopwood in 2008. It was ranked 18th in the 2012 Sunday Times Fast Track 100 and awarded membership of the Accelerate 250 by Lord Young and Sir Terry Leahy in May 2013. A keen follower of the Rolling Stones, I have seen them in concert over 150 times in 25 countries and am the largest individual contributor to their global touring museum show, Unzipped as well as the Guinness World Record holder for the World's Largest Collection. Previously, I spent an amazing and inspiring 9 years at dunnhumby.
Listed skills include Marketing Strategy, Customer Insight, Shopper Marketing, Segmentation, and 37 others.
Current workplace
Matthew Lee's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles
Matthew Lee work experience
A career timeline built from the work history available for this profile.
Founder
CurrentSMG x Threefold is the world's leading Retail Media Network specialist, headquartered in New York. Our primary mission is to unlock incremental brand and supplier budgets, curate media campaigns that supercharge sales and elevate our retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Oct 2016 - Present
Founder
CurrentThe operating system of commerce marketing, Plan-Apps is transforming the commerce media industry by using data to effectively plan, manage, and evaluate your campaigns or retail media estate.
Oct 2016 - Present
Aug 2008 - Present
Sales Director
Sep 2006 - Jul 2008
Commercial Director
Sep 2004 - Sep 2006
Fmcg Client Director
Managed the team of Account Managers selling targeted marketing programmes to all Non Food brands listed in Tesco. Developed “new and lapsed” targeting which increased coupons at till average redemption from 2% to 12%. Continuously smashed aggressive growth targets.
Sep 2002 - Sep 2004
Fmcg Client Manager
Responsible for designing and selling targeted marketing programmes to brands in the Tesco Clubcard statement. Sold the first dunnhumby activity to most of the top suppliers to Tesco including, P&G, Nestle, Diageo, Kraft (Mondelez), Mars, Reckitt Benkisser, Pepsico etc…
Mar 2002 - Sep 2002
Digital Marketing Manager
Selected agency partner and directed the design and build of dunnhumby’s most loved website. “Great website” became the most sited reason for applying among job applicants. The website was also the portal for Kroger’s (dunnhumby’s US Joint Venture Partner) first enquiry.
Mar 2001 - Feb 2002
Data Manager
Responsible for all data received from Tesco. Calculated shopping habits (dunnhumby’s propriety recency, frequency, value segmentation).
Sep 1999 - Mar 2001
4 education records
Matthew Lee education
Ba(Hons), Marketing With Economics
University Of Stirling
Marketing With Economics (Study Abroad Scholarship)
University Of Illinois Urbana-Champaign
Education record
Lancing College
Education record
Sompting Abbotts
FAQ
Frequently asked questions about Matthew Lee
Quick answers generated from the profile data available on this page.
What company does Matthew Lee work for?
Matthew Lee works for SMG.
What is Matthew Lee's role at SMG?
Matthew Lee is listed as Founder at SMG, Threefold, Plan-Apps & Capture, Best Selling Author, YouTuber, Guinness World Record Holder, Investor at SMG.
What is Matthew Lee's email address?
AeroLeads has found 1 work email signal at @shoppermediagroup.com for Matthew Lee at SMG.
What is Matthew Lee's phone number?
AeroLeads has found 2 phone signal(s) with area code 207, 203 for Matthew Lee at SMG.
Where is Matthew Lee based?
Matthew Lee is based in London, England, United Kingdom while working with SMG.
What companies has Matthew Lee worked for?
Matthew Lee has worked for Smg, Threefold-Agency, Plan-Apps, {Capture}, and Dunnhumby.
How can I contact Matthew Lee?
You can use AeroLeads to view verified contact signals for Matthew Lee at SMG, including work email, phone, and LinkedIn data when available.
What schools did Matthew Lee attend?
Matthew Lee holds Ba(Hons), Marketing With Economics from University Of Stirling.
What skills is Matthew Lee known for?
Matthew Lee is listed with skills including Marketing Strategy, Customer Insight, Shopper Marketing, Segmentation, Direct Marketing, Retail, Digital Marketing, and Strategy.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial