Grow through new opportunity and changing the rules in existing markets. Focus on nimbleness and opening up blue oceans.• Use customer data, market intel, experience, insight, and intuition to execute offensive and defensive market initiatives• 10+ years retail marketing experience• 15+ years CRM program management experience with all forms of customer loyalty and demand-driving incentive programs• 15+ years stewarding go-to market strategy through market and marketing analysis, market modeling and competitive intelligence• 20+ years advanced data engineering, analysis, interpretation, and executing downstream strategies to convert opportunity to realitySpecialties: • Opening up blue ocean segments through creative thinking and iterative market testing• Marketing analysis & strategy setting: segmentation, positioning, pricing, competitive intelligence• All things data: definition, structuring, engineering, advanced statistical analysis & interpretation, crafting and executing resulting market strategy• Building teams, stewarding efforts, aligning to strategy need & hitting that goal
Listed skills include Strategy, Cross Functional Team Leadership, Competitive Analysis, Crm, and 46 others.