Matthew Leopold's Location
London, England, United Kingdom, United Kingdom
Matthew Leopold's Contact Details
Matthew Leopold work email
- Valid
- Valid
- Valid
- Valid
- Valid
Matthew Leopold personal email
- Valid
Matthew Leopold phone numbers
About Matthew Leopold
I love brand marketing, communications & public speaking. Tell a story, make people laugh, add value. It's a pretty simple formula.PR, comms, branding, brand strategy & sponsorship are my specialties. The importance of brand messaging on consumer purchasing decisions is often undervalued. Brand is often seen as the "fluffy" part of marketing. But fluffy I am not. Here's why:I believe in outcomes not outputs. Just doing the work, ticking the boxes and hitting KPIs (whilst important) isn't showing success. What really counts is the end result - changing a behaviour or an opinion. I believe in measurement to improve, rather than measurement to justify. Nothing's perfect. So research, measure & survey to find ways to get better instead of proving you are doing the right thing. Insight is key.I believe the concepts of relevance & connection are core to all brand marketing and communications. Customers care about things that are important or relevant to them. Sounds obvious, but it has taken me a long time and lots of research to reach this simple conclusion! Relevant brand storytelling can bring brands to life - be it in social media, advertising, PR or content. Whilst marketing is my day job, I am also an ambulance volunteer (yes, driving on blue lights to 999 calls), a non-exec director, a charitable Trustee & school Governor. It's amazing how much I have learnt from doing "non-work" stuff. Managing a large team of paid staff is tough. Managing teams of volunteers requires a whole new set of skills.
Matthew Leopold's Current Company Details
Matthew Leopold Work Experience Details
-
Head Of MarketingLexisnexis UkLondon, Gb
-
Head Of Brand, Pr And Content MarketingLexisnexis Uk Sep 2019 - PresentLondon, GbThe law matters. It really does. From buying a house, to writing a will - the law is there on your happiest days and your worst. The really important thing about the law is that it is fair and equal. It treats me in the same way as it treats you. My brand marketing skills and supreme modesty do not give me an unfair advantage. That's really powerful.The problem is, the law is complicated and complex - even to lawyers. That's where I step in. My role is to make the law simple to understand, easy to use and accessible. If lady law had a voice, it would sound like LexisNexis. I help make sure that the LexisNexis brand is clear, understandable and impactful. In a nutshell, my job is to help pivot LexisNexis away from its legal publishing heritage and be recognised as one of the biggest leaders in Legal Tech. I have had the thrill of leading the marketing and engagement programme for Lexis+ AI. Which, as you might have guessed, is our first-to-market, cutting edge AI tool for lawyers.If I can help LexisNexis make the law more accessible to lawyers, they can make the law more accessible to you. Access leads to equality. That's something worth getting out of bed for.And I still make tea for my team. That's a job requirement that seems to follow me around...
-
Full-Time ParentingLexisnexis Uk Nov 2022 - May 2023London, GbParental leave is the hardest, yet most satisfying experience imaginable. To take 6-months away from work to focus entirely on my baby was incredible. We travelled the world (Australia, New Zealand, Germany, France, Spain and Qatar - to name a few). I came out the other side more sleep deprived and tired than when I started, but with a renewed wonder for the world.
-
Board MemberEuropean Sponsorship Association (Esa) Jul 2016 - PresentSurbiton, Surrey, GbI love sponsorship and partnership marketing. It can be the magic dust that transforms a customer's opinion or change their behaviour. Sadly, the industry is often misunderstood. As a non-exec board director for the European Sponsorship Association, I am trying to shake up the industry and instigate change. My pet peeve is the lack of effective measurement and evaluation in the discipline. Spending bazillions of pounds/dollars on something that is ineffectively measured or tracked is - frankly - stupid. Together with the European Sponsorship Association, we are calling on the industry to change. If you see me speaking at a conference, there is a 9/10 chance that's what I'm talking about! The European Sponsorship Association also runs the European Sponsorship Awards. I get great delight in supporting the running of these fantastic awards. I am also Chair of Judges. I have been responsible for writing marking scheme and entry requirements for the awards. This is a harder and much less fun job than you would think.I have been sent to many fine European countries on behalf of ESA - including Norway, Ireland, Slovenia, Brussels and Italy. And Canada. Which, despite what Brexit may suggest, is definitely not in Europe. -
Non Executive Director & TrusteeThe Swimathon Foundation Aug 2023 - PresentLondon , GbThere is nothing like that feeling of diving into the water. That sudden peace and serenity as the water covers your head and the beautiful light as it shines through. Swimming is a vital sport. It is the only sport that works your entire body without the wear and tear of other sports. Having spent 5 years of my life dedicated to promoting and marketing the sport, it is an honour to join the board of Directors and Trustees for the world's largest swimming fundraising event. -
Pr And Brand DirectorRingcentral Oct 2018 - Sep 2019Belmont, Ca, UsOn paper, I am responsible for delivering brand strategy, advertising, sponsorship and PR marketing for this brilliant Software as a Service (SaaS) cloud communication business. But, as ever in a fast-paced tech company, I do a whole heap more. I also look after customer advocacy, analyst relations, investor relations, social media sales, strategic comms, messaging, events and employee engagement. I also make tea for the team. I don't know how that ended up in my job description. Set to hit $1bn turnover by 2020, RingCentral sits as a leader in the Gartner Magic Quadrant for Unified Communications as a Service. And what is Unified Communications as a Service, I hear you ask? A good question. It is the technical term for rolling your mobile phone, your desk phone, your video conferencing, team messaging and file sharing into one app. Doesn't matter where you are in the world or what device happens to have battery - one click and every channel of communication is at your fingertips. We are changing the world with our product. That, as my American colleagues would say, is "Awesome". -
Marketing And Commercial DirectorGalileo Watermark Aug 2017 - Oct 2018London, -, GbWho doesn't love the amazing world of aviation? Climb into a metal tube and a few hours later you emerge in a different world, a different culture, a different climate. The airline industry is exciting and glamorous. As the adage goes, “travel is about the journey, not the destination”. Galileo Watermark is about making the journey even more enjoyable. They are one of the world’s largest amenity, meal service and textile suppliers for the industry. Basically, everything that can turn an airline journey from a necessity to a pleasure. No one likes travelling in economy with your knees around your ears (especially when you are stupidly tall like me) and the expectations of business class travellers are high. In both cases, it is the work that GW designs, sources and manufactures that makes the difference.As Global Commercial and Marketing Director, I was responsible for the group’s marketing around the world. I was also responsible for all HR, recruitment, legal and IT across our 4 global offices. From trade shows, to brand partnerships, conferences and thought leadership, with a team across 4 counties – no day was ever the same. -
Brand Reputation, Sponsorship And CsrBritish Gas Sep 2016 - Sep 2018Windsor, England, GbJust when I thought it would be hard to improve on my job, I was offered an extended remit. I moved into a Group function. I know, that sounds very grand. Well, it was grand. They had SPARKLING WATER on tap! Working in Corporate Affairs, I led brand partnerships (sponsorship) across Centrica Group companies globally. Learning new markets and meeting new people - it was humbling and fun to adapt to new markets. Corporate Citizenship agenda rested heavily on a brand reputation strategy. Essentially, my goal was to build on Centrica Group’s international brand reputation. I was responsible for the full integrated marketing mix with a budget that would make your eyes water (with joy). At the heart of everything was brand development and brand reputation. I created strategy that led to content, videos, blogs, digital campaigns and ATL/BTL advertising campaigns. I was also leading the big Corporate Communications and PR machine for brand messaging, but, supported on general media relations, press releases and investor relations. -
Head Of SponsorshipBritish Gas Oct 2013 - Oct 2016Windsor, England, GbFollowing the glitz and glamour of London 2012 (and, of course, the success of the campaigns), I was asked to lead all of BG's sponsorship and brand partnership programmes. I ramped up our PR machine, developed a strategic plan for Social media and Digital marketing. I shaped an advertising campaign to maximise our brand impact around the Commonwealth Games. I oversaw partnerships with British Swimming, Total Sports, Leeds Rhinos and English Cricket to name a few. I created a holistic brand strategy, adding and removing assets and rights. We created some brilliant (even if I say so myself) campaigns that were laser focused on transforming the perception and experiences of target customers. I built out our social media footprint, built digital and traditional advertising campaigns and oversaw events across the nation.I learnt the hard way. Sponsorship needs very careful and detailed planning. It can make a massive impact or it can be a big waste of money. It begins and ends with strategy. It works or fails based on customer insights. I also learnt the importance of crisis communications (well, the pre-planning of them) and the nuts and bolts of media relations.
-
Senior Brand ManagerBritish Gas Sep 2011 - Nov 2013Windsor, England, GbUsually, when the Managing Director comes up to your desk, places a hand on your shoulder and asks you to come into an office - you would rightfully be nervous. Thankfully, when the legendary Chris Jansen did this to me, he asked me to take on the formidable challenge of delivering the British Gas sponsorship of British Swimming through the London 2012 Olympics. Working with a truly brilliant team of talented marketeers in-house and a comprehensive team of agencies, we created an outstanding set of campaigns that transformed the BG brand in the eyes of our customers. Generally, it is not a good day when British Gas ends up on the front page of newspapers. Yet, through sponsorship, we secured front page coverage on the Times, Telegraph and Daily Mail. We were regularly on BBC News and Sky. More importantly, we increased our customers' interest in swimming and as a result ensured more children learnt to swim.
-
GraduateCentrica Sep 2009 - Sep 2011Windsor, Berkshire, GbJoining the Centrica Graduate programme was a brilliant way to start my career. As promised in the marketing blurb, I was flung immediately into the deep end. I spent the first 3 months as a team manager in a British Gas contact centre, responsible for a 25 person team based across Leeds and Glasgow. As one might expect in a grad programme, as soon as I was on top of my remit, it was time to change roles. I spent a pretty tough few months as a front line manager for 15 boiler engineers. Covering a patch across central Leeds, I was responsible for the operational performance, safety and targets for the team. This was probably the hardest job I have ever done. But, after a rocky first month, the engineers warmed to my mellow Berkshire accent and (with some bacon sarnie encouragement) we performed exceptionally well as a team.I spent my second and final year of the grad programme in the British Gas HQ in Staines. I joined the competitor intelligence team – looking at terms and conditions, small print and getting knee deep in Google. After a fascinating 6 months, I became one of the UK’s leading experts on the boiler repair industry. There can't be many of us. For my final rotation, I moved into Loyalty and was responsible for the internal engagement for BG’s launch of Nectar points. I spent a brilliant 6 months running up and down the country getting all of the business to fall in love with, promote and engage with Nectar. -
Summer Placement InternCentrica Jun 2007 - Aug 2007Windsor, Berkshire, GbSummer's here! For many uni students, this means weeks of bumming on a beach, hiking mountains and meeting with friends. For me, I spent 10-weeks in a Leeds contact centre.Actually, I was doing a summer internship with British Gas. I was working in the Home Services division of British Gas and tasked to identify the issues preventing sales of central heating upgrades. It may not sound glamourous, but I had a fantastic time. I learnt a lot about business in a very short period. I was given a project and sent away for 10 weeks to work out a solution. There is no better way to learn. I was even offered a graduate placement as a result, so this was just the beginning of my British Gas journey.
-
Summer InternshipHouse Of Commons Jul 2006 - Sep 2006London, GbI love politics. I love the people, the workings and the history. Getting the opportunity to walk up and down (ok, I might have strutted up and down) the corridors of power was nothing short of life-changing. As an Assistant Clerk in the Public Bill Office, I primarily supported the delivery of the Cross Rail Bill at committee stage. This was, and there is no easy way to put this, not quite the glittering start to the political career I dreamt about. Needless to say - I don't work in Government or politics. Yet.
Matthew Leopold Skills
Business Planning
Start Ups
Stakeholder Management
Stakeholder Engagement
Change Management
Project Management
Sponsorship
Project Delivery
Marketing Communications
Team Leadership
Business Strategy
Business Analysis
Strategy
Business Transformation
Business Process Improvement
Product Development
Management
Event Management
Marketing
Leadership
Marketing Strategy
Social Media
Strategic Planning
Public Relations
Energy
Customer Experience
Coaching
Team Management
Recruiting
Training
Event Planning
Business Development
Communication
Employee Engagement
Sponsorship Marketing
Public Speaking
Matthew Leopold Education Details
-
Durham UniversityGeography -
Leighton Park SchoolAs And A2 Levels
Frequently Asked Questions about Matthew Leopold
What company does Matthew Leopold work for?
Matthew Leopold works for Lexisnexis Uk
What is Matthew Leopold's role at the current company?
Matthew Leopold's current role is Head of Marketing.
What is Matthew Leopold's email address?
Matthew Leopold's email address is ma****@****ire.com
What is Matthew Leopold's direct phone number?
Matthew Leopold's direct phone number is +4477398*****
What schools did Matthew Leopold attend?
Matthew Leopold attended Durham University, Leighton Park School.
What are some of Matthew Leopold's interests?
Matthew Leopold has interest in Politics, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Matthew Leopold known for?
Matthew Leopold has skills like Business Planning, Start Ups, Stakeholder Management, Stakeholder Engagement, Change Management, Project Management, Sponsorship, Project Delivery, Marketing Communications, Team Leadership, Business Strategy, Business Analysis.
Who are Matthew Leopold's colleagues?
Matthew Leopold's colleagues are Sue Lee, Stuart Greenhill, Hemali Patel, Samantha J Cox, Dominique Legeais, Rav Rayat, Leigh Monteforte.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial