Matthew Lawrence Goss Email and Phone Number
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Matthew Lawrence Goss personal email
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Matthew Lawrence Goss phone numbers
Dynamic marketing professional with a proven track record in omnichannel marketing messaging and CRM strategy. Skilled in lifecycle marketing and journey building, audience segmentation, and mobile app marketing. Adept at project management, copywriting, UX/UI strategy, and marketing analytics. Proficient in campaign ideation to execution, content management systems, e-commerce, graphic design, and brand building. Experienced in HTML/CSS for email and basic web development.Excel in diverse work environments, including startups, co-founding ventures, freelancing remotely, or working on-site at large public companies.---Advanced knowledge and experience with the following software/applications:Digital Design: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Visual Studio Code, Figma, Miro.ESPs/Marketing Platforms: Braze, Klavyio, Adobe Campaign, SFMC, Mailchimp, Iterable, Litmus, Branch, OneSignal, AppsFlyer.Marketing Data/Organizational Tools: Google Analytics, Looker, basic SQL, Adobe Analytics/Omniture, Salesforce, Trello, Asana, Jira, Google Suite, Microsoft Office, Slack/Zoom/Google/Skype meetings.Content Creation: Film and photographic arts, creative writing, illustration, branding, creative direction, and content curation.Ecommerce/CMS: Shopify, Squarespace, Salesforce Commerce Cloud.
Vylo
View- Website:
- arenapicks.com
- Employees:
- 15
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Senior Strategist, Lifecycle And Ux MarketingVyloCarlsbad, Ca, Us
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Senior Strategist, Lifecycle & Ux MarketingVylo Oct 2023 - PresentNew York, Ny, UsVylo is a sports news and video reaction app where sports personalities, athletes, and creators react to sports news, fantasy sports, and sportsbook matchups.---Spearhead the development and implementation of lifecycle marketing strategies, focusing on enhancing user onboarding, engagement, and retention through various messaging channels such as email, SMS, push notifications, and in-app messaging.Optimizing the in-app user experience by conducting regular audits to assess functionality, identify redesign opportunities, incorporate new features and AI integration, and explore avenues for growth and monetization. -
Crm Campaign & Lifecycle Marketing ManagerGoodrx Dec 2021 - Oct 2023Santa Monica, UsOversaw daily health newsletters, segmentation strategies, and drove CRM execution for the GoodRx Core Marketing team, emphasizing audience development and user lifecycle strategy. Managed the end-to-end campaign development process, from ideation to project kickoff and execution. Built out and rigorously QA'd daily newsletters campaigns and complex canvases. Additionally, launched omnichannel campaigns to reach GoodRx's +7MM MAUs through emails, SMS, push, and in-app campaigns.Conducted weekly meetings between the GoodRx Health and Core Marketing teams, presenting and collaborating on new ideas, measuring campaign results, and driving web traffic, app engagement, and downloads. Developed Braze journeys, complex canvases and segments, custom-coded emails, and audience lists to enhance campaign engagement. -
Email Marketing ManagerBoardriders Apr 2020 - Nov 2021Huntington Beach, California, UsPartnered with global design, merchandising, and brand teams to create high-revenue promotional, loyalty, sweepstakes, transactional, and re-targeting email campaigns for RVCA, Billabong Mens, and Billabong Womens. Increased email revenue for RVCA by +25%, averaging each email (w/o promo codes or special collections) to +$25K in last-click revenue.Directed customer journey campaign strategies, formulated creative briefs for project kickoffs, crafted email designs and copy for development, and conducted thorough metric analysis to elevate the effectiveness of future sales-oriented campaigns. -
Email & Web Marketing SpecialistBoardriders Jan 2019 - Apr 2020Huntington Beach, California, UsOversaw creative asset management and email development in collaboration with design teams and merchandisers for Quiksilver, Roxy, and DC Shoes. Owned the email campaign execution, content calendars, and assisted with website content, paid media, and customer growth strategies. Successfully implemented all digital marketing initiatives and conducted thorough ad performance analysis, consistently surpassing sales and margin targets.
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Creative Web Content CoordinatorSnap Inc. Jan 2018 - Jan 2019Santa Monica, California, UsFull-time contract position at Snapchat. Oversaw creative web content and copy audits, coordinated with product teams on time-sensitive releases and app features, and executed high-level updates for Snapchat Support, Spectacles, and Business Center web assets. This role required technical and analytical skills while adapting to an ever-changing mobile app environment, especially during the Facebook data breach period. -
Digital Advertising ConsultantDealer.Com May 2016 - Jan 2018Sandy Springs, Georgia, UsSpecialized in managing high-budget automotive accounts while effectively selling digital marketing solutions, web design services, and other Dealer.com digital products.I was responsible for setting and monitoring advertising budgets across multiple campaigns, ensuring optimal allocation of resources. Additionally, I conducted monthly analyses of each campaign to evaluate performance and spending, making necessary adjustments to enhance effectiveness and ROI for each client. -
Co-Founder/Creative DirectorDaku Outdoors Aug 2015 - Jan 2018Venice Beach, Ca, UsCo-founded a sustainable lifestyle brand—designed and manufactured in Los Angeles. I assumed primary responsibility for website content and design, eCommerce operations, digital marketing campaigns, and defining the overall brand direction.In addition, I effectively managed both the creative and sales teams to generate original content for the brand and consistently meet monthly sales quotas across wholesale and D2C channels. I collaborated closely with the manufacturing team, playing a pivotal role in executing the creative process and overseeing apparel production. A passion project that turned profitable and well-known in the Venice Beach surf and skate community. -
Digital Media Account ManagerVerifone Sep 2013 - Apr 2016New York, Ny, UsHelped create effective ways to reach fuel retailers' customer base through custom promotional videos at the pump — and ultimately increase transactions within C-stores.Managed +200 accounts on a daily basis while conducting monthly reports and executing new contracts in my Designated Market Areas.Drove revenue within my DMA and consistently met and exceeded sales quotas.Built new relationships and solutions with existing customer base and met the needs of all my accounts.Maintained significant face-to-face time with top-tier accounts and ensured ad spend and forecasting is up to date and accurate at all times.Methodically communicated contracts, customer requirements, and sales strategies for each opportunity. -
Digital Marketing CoordinatorCendyn Aug 2011 - May 2013Boca Raton, Fl, UsFirst began as an Intern with numerous responsibilities before transitioning to the full time Digital Marketing Coordinator. Gained extensive digital marketing experience, developed client relationships while putting together marketing decks and reports for top-tier hospitality industry accounts. Developed an understanding of various digital media platforms including SEM/PPC, web analytics/metrics, social media, and email marketing.
Matthew Lawrence Goss Skills
Matthew Lawrence Goss Education Details
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Florida Atlantic UniversityMajor: International Business Minor: Hospitality Management -
Stockholm UniversitySchool Of Business Summer Abroad Program
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Universitat Autònoma De BarcelonaSummer Abroad Program
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Lynn UniversityFilm/Video And Photographic Arts
Frequently Asked Questions about Matthew Lawrence Goss
What company does Matthew Lawrence Goss work for?
Matthew Lawrence Goss works for Vylo
What is Matthew Lawrence Goss's role at the current company?
Matthew Lawrence Goss's current role is Senior Strategist, Lifecycle and UX Marketing.
What is Matthew Lawrence Goss's email address?
Matthew Lawrence Goss's email address is ma****@****ail.com
What is Matthew Lawrence Goss's direct phone number?
Matthew Lawrence Goss's direct phone number is +122561*****
What schools did Matthew Lawrence Goss attend?
Matthew Lawrence Goss attended Florida Atlantic University, Stockholm University, Universitat Autònoma De Barcelona, Lynn University.
What are some of Matthew Lawrence Goss's interests?
Matthew Lawrence Goss has interest in Children, Fashion, Technology, Skiing And Surfing, Education, Environment, Poverty Alleviation, Fitness, Music, Visual Arts.
What skills is Matthew Lawrence Goss known for?
Matthew Lawrence Goss has skills like Advertising, Social Media, Digital Marketing, Social Media Marketing, Social Networking, Microsoft Office, Customer Service, Digital Media, Sales, Google Analytics, Crm, Facebook.
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