Matthew Lawrence Goss Email & Phone Number

Carlsbad, Ca, Us

New York, Ny, Us

Vylo is a sports news and video reaction app where sports personalities, athletes, and creators react to sports news, fantasy sports, and sportsbook matchups.---Spearhead the development and implementation of lifecycle marketing strategies, focusing on enhancing user onboarding, engagement, and retention through various messaging channels such as email, SMS, push notifications, and in-app messaging.Optimizing the in-app user experience by conducting regular audits to assess functionality, identify redesign opportunities, incorporate new features and AI integration, and explore avenues for growth and monetization.

Santa Monica, Us

Oversaw daily health newsletters, segmentation strategies, and drove CRM execution for the GoodRx Core Marketing team, emphasizing audience development and user lifecycle strategy. Managed the end-to-end campaign development process, from ideation to project kickoff and execution. Built out and rigorously QA'd daily newsletters campaigns and complex canvases. Additionally, launched omnichannel campaigns to reach GoodRx's +7MM MAUs through emails, SMS, push, and in-app campaigns.Conducted weekly meetings between the GoodRx Health and Core Marketing teams, presenting and collaborating on new ideas, measuring campaign results, and driving web traffic, app engagement, and downloads. Developed Braze journeys, complex canvases and segments, custom-coded emails, and audience lists to enhance campaign engagement.

Huntington Beach, California, Us

Partnered with global design, merchandising, and brand teams to create high-revenue promotional, loyalty, sweepstakes, transactional, and re-targeting email campaigns for RVCA, Billabong Mens, and Billabong Womens. Increased email revenue for RVCA by +25%, averaging each email (w/o promo codes or special collections) to +$25K in last-click revenue.Directed customer journey campaign strategies, formulated creative briefs for project kickoffs, crafted email designs and copy for development, and conducted thorough metric analysis to elevate the effectiveness of future sales-oriented campaigns.

Huntington Beach, California, Us

Oversaw creative asset management and email development in collaboration with design teams and merchandisers for Quiksilver, Roxy, and DC Shoes. Owned the email campaign execution, content calendars, and assisted with website content, paid media, and customer growth strategies. Successfully implemented all digital marketing initiatives and conducted thorough ad performance analysis, consistently surpassing sales and margin targets.

Santa Monica, California, Us

Full-time contract position at Snapchat. Oversaw creative web content and copy audits, coordinated with product teams on time-sensitive releases and app features, and executed high-level updates for Snapchat Support, Spectacles, and Business Center web assets. This role required technical and analytical skills while adapting to an ever-changing mobile app environment, especially during the Facebook data breach period.

Sandy Springs, Georgia, Us

Specialized in managing high-budget automotive accounts while effectively selling digital marketing solutions, web design services, and other Dealer.com digital products.I was responsible for setting and monitoring advertising budgets across multiple campaigns, ensuring optimal allocation of resources. Additionally, I conducted monthly analyses of each campaign to evaluate performance and spending, making necessary adjustments to enhance effectiveness and ROI for each client.

Venice Beach, Ca, Us

Co-founded a sustainable lifestyle brand—designed and manufactured in Los Angeles. I assumed primary responsibility for website content and design, eCommerce operations, digital marketing campaigns, and defining the overall brand direction.In addition, I effectively managed both the creative and sales teams to generate original content for the brand and consistently meet monthly sales quotas across wholesale and D2C channels. I collaborated closely with the manufacturing team, playing a pivotal role in executing the creative process and overseeing apparel production. A passion project that turned profitable and well-known in the Venice Beach surf and skate community.

New York, Ny, Us

Helped create effective ways to reach fuel retailers' customer base through custom promotional videos at the pump — and ultimately increase transactions within C-stores.Managed +200 accounts on a daily basis while conducting monthly reports and executing new contracts in my Designated Market Areas.Drove revenue within my DMA and consistently met and exceeded sales quotas.Built new relationships and solutions with existing customer base and met the needs of all my accounts.Maintained significant face-to-face time with top-tier accounts and ensured ad spend and forecasting is up to date and accurate at all times.Methodically communicated contracts, customer requirements, and sales strategies for each opportunity.

Boca Raton, Fl, Us

First began as an Intern with numerous responsibilities before transitioning to the full time Digital Marketing Coordinator. Gained extensive digital marketing experience, developed client relationships while putting together marketing decks and reports for top-tier hospitality industry accounts. Developed an understanding of various digital media platforms including SEM/PPC, web analytics/metrics, social media, and email marketing.

Bachelor Of Business Administration (B.B.A.), Major: International Business Minor: Hospitality Management

School Of Business Summer Abroad Program

Summer Abroad Program

Film/Video And Photographic Arts