Combining advanced digital insights with traditional marketing and communications acumen while leading a large cross-matrix team, Matt is responsible for PwC US' Marketing strategy and execution. Quoted often in the press and published often on Marketing evolution, he is a member of the Forbes Technology Council, is a Quartz Pro, is a frequent speaker at conferences, and is a judge in industry competitions. Matthew resides in Los Angeles but can most often be found on a plane (pre-COVID and hopefully again soon).

Matthew is the Advisory Marketing Leader at PwC and an innovative executive at the crossroads of media, technology and marketing. He also provides business consulting services to entertainment and media clients locally and globally. In his Marketing role, he combines advanced digital knowledge with traditional marketing and communications acumen. He leads a large cross-matrix team, is responsible for PwC Advisory's Marketing strategy and execution including digital, publications, events, sponsorships, alliances, corporate and internal communications and public relations. Matthew is a respected leader with a proven ability to cultivate effective cross-functional relationships in a highly matrixed organization. He also leads multiple research initiatives including PwC's Consumer Intelligence Series (pwc.com/CIS). Matthew is a member of the Forbes Technology Council, is a frequent speaker at clients and conferences, and is quoted in the press regularly in outlets such as LA Times, NY Times, NY Post, SF Chronicle, Wall Street Journal, Bloomberg Business Week, Vanity Fair, Wired, Huffington Post, USA Today, Hollywood Reporter, Variety, CMO, DMNews, China Daily, and MarketWatch.In his management consulting role, Matthew has executed comprehensive financial, industry, and market analyses, strategic and operational advice, and business modelling and forecasting services. He manages multiple, large and complex engagements and supports corporate business planning and strategy initiatives.

Matthew is the Technology, Media, and Telecom ("TMT") Marketing Leader at PwC. He also provides business consulting services to entertainment and media clients locally and globally. He is an innovative executive at the crossroads of entertainment & media content, technology and marketing, and the related disruption across these sectors. In his Marketing role, he combines advanced social and digital knowledge with traditional marketing and communications acumen. He leads corporate and internal communications and public relations, is responsible for all web and multimedia design and management, and meeting management and event strategy and execution. Matthew is a respected leader with a proven ability to cultivate effective cross-functional relationships in a highly matrixed organization. He develops and publishes all publications including the Global Entertainment and Media Outlook and the Consumer Intelligence Series. Matthew is responsible for identifying new research, planning and execution, analysis, writing, and presentation. He also manages industry memberships, creates custom industry events, and is a frequent speaker at clients and conferences. In his management consulting role, Matthew has executed comprehensive financial, industry, and market analyses, strategic and operational advice, and business modelling and forecasting services. He manages multiple, large and complex engagements and supports corporate business planning and strategy initiatives.He consistently writes about the entertainment industry and has been quoted in LA Times, NY Times, NY Post, SF Chronicle, Wall Street Journal, Bloomberg Business Week, Wired, Huffington Post, USA Today,Marketwatch, Hollywood Reporter, Variety, Deadline, and The Wrap. Previously, Matthew held a Global Advisory role where he travelled around the world to provide industry updates. He attended Genesis Park, PwC's five-month global leadership development program for its highest performers.

National Entertainment, Media, and Communications Marketing Leader

Director in the Entertainment and Media Advisory Practice providing consulting services in the film, television, and new media sectors.

Marshall’s Institute for Communication Technology Management (CTM) at the University of Southern California (USC) is an industry funded initiative focused at understanding the evolving pressures that will reshape the way we live our lives and conduct business in the 21st century. CTM is unique in that it uses its academic pedigree to do primary market research and uses those insights to create a forum for leaders in the digital industry to discuss the issues that are reshaping our interconnected markets from a business perspective. The CTM mandate is to 1) understand the issues driving market trends and bring those findings to the CTM membership, 2) to hold forums to uncover emerging trends and bring that back to our stakeholders, and 3) provide educational opportunities for the CTM membership in an effort to maintain a forward looking market focus. At in-person events and virtual meetings, insights are discussed within our consortium in order to identify perspectives on potential impacts that have the potential to alter market trajectories. Our goal is not to be a research shop, but to be a powerful resource to identify nascent and emerging trends that will redefine our collective markets.