Matthew J. Liotti Email & Phone Number

Easton, Pennsylvania, United States

Easton, Pennsylvania, United States

• Leads the development, production, and publishing of owned visual assets for key Crayola platforms in e-commerce and social.
• Manages high-quality brief development for internal and external creative stakeholders ensuring maximum production success and content performance.
• Drives high-quality, high-velocity content production for owned assets and digital shelf, adapting and augmenting hero assets and creative to be fit for respective platform and consistent with established brand voice.
• Works closely with photographers & video production partners to capture creative outputs for scale across eCommerce, digital, and social content platforms.
• Maintains key production workflow style guides and processes that improve throughput and team bandwidth.
• Keeps up to date with ecommerce and social best practices, processes, and trends for adoption across all platforms.

Tamaqua, PA

• Notes opportunities for improvement, maintaining up to date with multiple media channels to create multiple types of engaging customer-focused content using multiple types of interactive experiences (video, photo, web.
• Fosters company-wide collaboration, working with leadership team to implement consistent processes such as a marketing promo strategy, adapting to latest technology, and using smart KPIs to achieve organizational goals.
• Maximizes growth and longevity of ad investments, collaborating with and leveraging skillsets of key external partners to ensure substantial annual traffic growth.
• Tasked with growth and expansion oversight of the creative department moderating the physical location as well as the development, training, and hiring of creative resources to raise department functionality and.

Kutztown, Pennsylvania, United States

• Assigned to chair project development through 3 aspects, from production to document generation, applying vigorous scheduling methods to achieve a 100% smooth worker-calendar and negotiating contracts throughout.
• Administered connections with clients, addressing concerns in a portfolio of 50+ clients, ensuring long-term company satisfaction to promote business retention from 2014 to 2015.
• Charged with client interactions, developing and maintaining relationships with over 30 accounts simultaneously to exceed expectations and gain repeat business partnerships.
• Composed a strategic marketing approach to integrate digital content into clients’ current marketing efforts, presenting visual design concepts using several types of creative software/ technology such as Adobe.

• Coordinated project through all 3 phases of production, completing tasks such as, but not limited to, generating necessary documentation, schedules, contracts for 3 involved parties to better monitor and control each.
• Maintained a helpful and productive presence with a client's and their associates handling logistics before, during, and after shoots.

Bachelor Of Arts (B.A.), Television And Film

Activities and Societies: Resident Advisor, Film Festival Coordinator, DSUTV Co-Founder

High School Diploma