Matthew Lloyd Email and Phone Number
Nominated for Best Incentive Partner Campaign or Strategy – International Performance Marketing Awards - 2020.Nominated for APAC – Best Managed Affiliate Programme – International Performance Marketing Awards - 2019.Highly Commended Award - APAC – Best Managed Affiliate Programme – IPMA - 2018.Award Winner for PPA Direct Marketing Campaign – Mixed Media. (UK) and iab Best Search Strategy (Australia) with over 20 years digital marketing expertise. Proven track record in digital strategy within agency, in-house and affiliate marketing roles. Focused on driving market penetration, exceeding revenue and KPI goals. Having worked in senior leadership roles, I have managed and mentored teams as well as fostered a number of key strategic relationships including creative, digital, PR and design professionals and agencies.SKILL SET • UGC Content – since 2022• Digital Customer Reviews – since 2016• On-Site Targeting – since 2015• Native Advertising – since 2014• Native Content Marketing – since 2014• Remarketing – since 2010• Social Media – since 2009• Affiliate Marketing – since 2003• Email Marketing – since 2003• Demographic Targeting – since 2003• Internet Partnerships – since 2003• Website Management – since 2002• Content Management/Marketing – since 2002• Project Management – since 2002• Influencer Marketing – since 2002• Relationship/Partnership Management – since 2002• People Management – since 2002• Pay Per Click (PPC/SEM) – since 2001• Search Engine Optimisation (SEO) – since 2000• Marketing/Digital Strategy – since 2000.ACHIEVEMENTS• SEO strategy – number one ranking on Google UK for terms, Presents & Christmas Presents • iab (Interactive Advertising Bureau) award - Best Search Marketing Strategy • Increased sales from previous years figures by over 250% for IPC Media • PPA (Professional Publishers Association) award - Direct Marketing Campaign – Mixed Media (UK).CLIENT PORTFOLIO Sample of the websites; Australia Post, Australian Super, BioElixia, Catch.com.au, Cranky Health, Cucina Direct, Kidspot, kikki.K, Mantra, Marie Claire, Medibank, Mercedes-Benz, Metricon, money.co.uk, Panasonic, Presents Direct, Pumpkin Patch, Scoopon, Selfridges, Southern Cross Travel Insurance, Tesco and Village Cinemas.
Snowwhistle
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Company OwnerSnowwhistle Jul 2024 - Present
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Digital Performance ManagerCranky Health Aug 2023 - Jun 2024Chatswood, New South Wales, AuCranky Health, owners of weight management products including The Man Shake and The Lady Shake.Managed the Affiliate and SEM channels. Overseeing the migration of both affiliate and SEM programmes. Implementing best practices in the affiliate marketing programme and developing resources for affiliates. -
Digital Performance ManagerOzsale Oct 2021 - Aug 2023Part Of Frasers Group, AuMYSALE Group was listed on the London Stock Exchange until November 2022, when it was purchased by the Frasers Group. MYSALE Group has a group off online only brands, which the leading websites are OZSALE, NZSALE and SINGSALE.Manage the Affiliate, Influencer and SEM channels. Responsible for the expansion of these channels, implementing marketing campaigns in these channels, reporting and analysis. Ensuring that the company’s key targets are met in these channels. -
Affiliate And Partnerships ManagerColes Group Jul 2021 - Oct 2021Melbourne, Vic, Au -
Group Affiliate And Sem Marketing ManagerCatch Nov 2016 - Jun 2021Docklands, Victoria, AuCatch.com.au was Australia’s largest privately-owned online retailer until purchased by Wesfarmers in 2019. Now one of Australia’s leading marketplaces. Catch is committed to providing Australians with great deals on big brands.Whilst at Catch, I was promoted though a range of positions.• Group Affiliate and SEM Marketing Manager (August 2018 – June 2021)• Group Affiliate Marketing Manager (October 2017 – July 2018)• SEM - Affiliate (November 2016 – October 2017).Managed the affiliate and SEM channels. Responsible for the expansion of these channels, implementing marketing campaigns in these channels, reporting and analysis. Ensuring that the company’s key targets are met in these channels.Brands worked on whilst at Catch – Catch.com.au, Catch.co.nz, Catch Connect, Scoopon and Bon Voyage. -
Digital Marketing ManagerSōleurs Oct 2015 - Nov 2016SōLEURS was an independent designer eyewear manufacturer and retailer, specialising in high quality polarized sunglasses.Responsible for the overall marketing and digital strategy at SōLEURS. Implementing digital strategies, reporting, analysis and ensuring that the company’s digital program adhered to best practice.
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Interim Sem DirectorFirstclick Consulting Jul 2015 - Oct 2015Millers Point, Nsw, Au -
Head Of AcquisitionBellabox Mar 2015 - Jul 2015Responsible for the overall strategy of Online Acquisition at bellabox. I implemented result driven strategies, reporting, analysis and lead the team in conversion best practice.
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Ecommerce ManagerAvecho Biotechnology Limited Jun 2013 - Feb 2015Clayton, Victoria, AuAvecho (formerly Phosphagenics) is a biotechnology company who owned a personal care brand called BioElixia. BioElixia offered a range of skincare products via online, department stores and pharmacy.Responsible for the online marketing, budgeting, management and customer acquisition for the BioElixia website, for both Australian and American markets. Worked closely with the Sales department on the brand’s marketing calendar. -
Digital ConsultantExperian Sep 2008 - Apr 2013Costa Mesa, Ca, UsExperian Hitwise was a part of Experian, a multinational company. Experian Hitwise used to specialise in online competitive intelligence and online marketing.While at Experian Hitwise I was promoted though a range of positions.• Digital Consultant (April 2012 – April 2013)• Senior PPC Campaign Manager & Team Leader (April 2010 – April 2012)• PPC Campaign Manager (September 2008 - April 2010) -
Internet Marketing ExecutiveMoney.Co.Uk Jan 2007 - Aug 2008London, England, GbDot Zinc was an affiliate marketing company specialising in the finance vertical. Reported directly to the Managing Director. -
Online Marketing ManagerGlasses Direct Sep 2006 - Dec 2006London, England, GbGlasses Direct are a direct seller of prescription glasses. Reported directly to the Managing Director. -
Account ManagerJellyfish Sep 2005 - Sep 2006London, Greater London, GbJellyfish are a Search Engine Marketing agency specialising in PPC. -
Marketing Manager – Online And PartnershipsIpc Media Limited Oct 2004 - Aug 2005IPC Media are a multinational consumer magazine publishing house. -
Website ManagerCucina Direct Nov 2002 - Apr 2004Cucina Direct and Presents Direct were mail order and e-commerce companies.
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Website PromoterAbsolute Internet Jan 2000 - Nov 2002Absolute Internet were an Internet Consultancy.
Matthew Lloyd Skills
Matthew Lloyd Education Details
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Brunel University Of LondonAmerican Studies/Geography -
Lucton School
Frequently Asked Questions about Matthew Lloyd
What company does Matthew Lloyd work for?
Matthew Lloyd works for Snowwhistle
What is Matthew Lloyd's role at the current company?
Matthew Lloyd's current role is Guest Speaker on Marketing Podcast - Flex Your Hustle | PerformanceIN Global Top 50 2021.
What schools did Matthew Lloyd attend?
Matthew Lloyd attended Brunel University Of London, Lucton School.
What skills is Matthew Lloyd known for?
Matthew Lloyd has skills like Digital Marketing, Affiliate Marketing, Seo, Sem, Ppc, Campaign Management, Digital Strategy, Online Advertising, Web Analytics, Online Marketing, Social Media Marketing, Search Advertising.
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