I joined iRobot to build out the company’s communications function. iRobot is a company of inventors and entrepreneurs, and the organization needed someone to articulate the brand’s narrative as the company grew and evolved. It has been an amazing journey, crafting that message and telling the story to consumers and employees in different cultural contexts. I have seen iRobot grow from a relatively unknown robotics solution provider to a publicly traded consumer robot company with a $2B market cap that’s changing the way the world sees home robotics. Since 2022, I’ve played an integral part in shaping the narrative around Amazon’s proposed $1.7B acquisition of iRobot.In my role, I partner with the executive team to create a narrative that positions iRobot as a global technology innovator and growth company while driving visibility and adoption of leading consumer robots. I manage all external and internal communications and focus on branding, marketing, employee engagement, media relations, creative services, social media, and community outreach campaigns.Strategic communications and crisis communications are important aspects of my work, and I lead the development and execution of communication strategies related to acquisitions, change management, lawsuits, crisis response, and other challenging situations that arise in rapidly growing tech companies. It’s my job to get ahead of emergent issues as they unfold, understand the reality and perceptions around a given issue, and then distill and communicate the company’s position in a way that’s understandable and digestible by key internal and external constituents. The best thing about my job is being on the front lines of storytelling and creating a brand that’s improving people’s lives around the world. I love working behind the scenes with a passionate team of communicators and content creators to define and, when necessary, defend the brand and overcome the challenges that come with growth and success.

I teach a graduate course in marketing communications for Boston University, School of Communication, Advertising & Public Relations. In this capacity, I help emerging marketing executives understand the role advertising, communications, social media, internal communications, and investor relations can play in driving employee engagement and improving a company’s brand reputation.

I launched and operated M2L2 as a boutique corporate communications and design firm to provide high-growth technology companies with strategic, efficient, and results-driven public relations and social media programs. We provided a competitive market advantage to established and emerging companies by exceeding key marketing objectives. My clients included startups and major tech companies, including Ixaris, ZoomInfo, ForeScout, RWD Technologies, Zeus Technologies, AmberFin, Affinnova, HDS, and HCL.

Text 100, now Archetype, is a global strategic communications agency focused on the technology sector. I served as managing director and lead consultant for all Text 100 clients in New England, including key accounts of IBM, The Mathworks, Fujifilm, and Motorola. In this capacity, I managed an agency of about 20 people, growing the company’s presence and market share across the region by bringing in new Fortune 500 and growth clients. While my primary responsibility was that of a strategic communications consultant for both B2B and B2C brands, I was also responsible for office operations, client retention, and staff management, including hiring and personnel decisions.

I was responsible for creative, results-driven PR campaigns and strategies to drive brand awareness for a portfolio of established and early-stage clients, including CMG Wireless, Mainspring, ETF Group, Solid Data, eBix, Panacya, and Fujitsu Ltd.While in this role, I developed an international PR specialty practice to attract and retain international prospects. I also trained the company’s U.S network on how to handle global account management.My responsibilities included managing agency activities on clients’ behalf, including program design and development, product publicity, media and analyst relations, public relations, and speaking opportunities.

I built a practice that helped North American companies translate their value propositions across the Atlantic and grow into European markets. As Vice President, working with U.S. and EMEA based tech brands, I directed a network of agencies across Europe to coordinate client messaging, strategy, and activities, and developed systems, policies, and procedures to manage budgets and PR results for pan-European campaigns. My key accounts included Microsoft Windows CE, Seagate, Micromuse, SSA, and Compaq EMEA.