Matthew Lorber

Matthew Lorber Email and Phone Number

Founder @Playhouse @Socialaize @VMG, Social Media influencer, NAI Finance Analyst and Growth Strategy, Berkeley Alum @ Playhouse AR
Matthew Lorber's Location
Calabasas, California, United States, United States
About Matthew Lorber

Matthew is a multifaceted entrepreneur and influencer, currently studying at UC Berkeley, with a strong foundation in launching and scaling ventures, notably Cruuz. As a founder, Matthew consistently demonstrated versatile leadership, managing a team of at least 10 members and juggling multiple responsibilities to ensure the smooth operation and sustained growth of the business. His experience as part of the Berkeley Skydeck Program, the MIT Mentor Venture Program, and Launch House, further honed his entrepreneurial acumen, contributing to his successes.Simultaneously, Matthew has cultivated an impressive social media presence with a following exceeding 900,000. His unique position as both a founder and an influencer has equipped him with a distinct expertise in marketing and business growth, enhanced by his valuable connections with renowned influencers and celebrities. His prowess has led him to consulting, where he has aided numerous founders in maximizing the potential of influencers and social media for company growth.In addition to his entrepreneurship, leadership, and social media skills, Matthew boasts a robust background in real estate and finance. This grounding enables him to bring a comprehensive perspective to business strategy, incorporating insights from property market dynamics, financial opportunities, and fiscal discipline into the overall business operations.With his diverse skills and experiences, Matthew is well-equipped to contribute valuable insights and drive growth in any venture or consulting engagement, providing a unique blend of leadership, influencer marketing, real estate and financial expertise.

Matthew Lorber's Current Company Details
Playhouse AR

Playhouse Ar

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Founder @Playhouse @Socialaize @VMG, Social Media influencer, NAI Finance Analyst and Growth Strategy, Berkeley Alum
Matthew Lorber Work Experience Details
  • Playhouse Ar
    Co-Founder
    Playhouse Ar Feb 2024 - Present
    San Francisco, Us
    Handled field marketing at UC Berkeley. Oversaw growth to 10000 users. Planned and executed marketing strategies at 5 universities. Grown social accounts to thousands of followers
  • Socialize
    Founder
    Socialize Sep 2023 - Present
    I’m a founder of Socialaize, a platform born out of my own need to streamline and optimize social media management. Like many in the marketing world, I faced the challenge of juggling multiple accounts, content schedules, and platforms. This inspired me to create Socialaize—a solution that simplifies these processes and empowers businesses to focus on what really matters: connecting with their audience.With a background in marketing and a passion for innovation, I’ve been involved in building a suite of tools that cater to the modern marketer's needs. From automating cross-platform posting to generating data-driven content ideas and offering AI-powered script writing, these tools are designed to make social media management not only easier but smarter.I’m committed to continuous improvement, always seeking new ways to solve the challenges faced by businesses today. My journey has been driven by a desire to make social media marketing more accessible and effective, and I’m excited to share these solutions with others who are looking to grow their brand and achieve their goals.Let’s connect and explore how we can make social media work better for you!
  • Nai Finance
    Real Estate Analyst And Growth Strategy
    Nai Finance May 2023 - Present
    My tenure at NAI Finance, a subsidiary of the reputable NAI Capital, was an intriguing fusion of my start-up experience and expertise in real estate. As one of the initial members of this team, my background in founding and managing startups combined with my in-depth understanding of real estate became an indispensable asset.Before NAI Finance, I journeyed through the dynamic world of entrepreneurship, founding and managing a number of startups in various sectors. These experiences cultivated my skills in strategic planning, market analysis, and financial management. It was this rich background that led me to work directly under the tutelage of industry veterans, Peter Steigleder and Thomas Preston, both of whom have over 25 years of experience in real estate investment and loans.Drawing on my broad academic knowledge from UC Berkeley in Economics and Data Science, as well as my practical insights gained from founding and running startups, I was instrumental in raising a $50M investment fund. Concurrently, I assessed prospective real estate investment opportunities, using financial models and spreadsheets to drive our decision-making process.My prior experience at NAI Capital, a leading real estate brokerage firm, enriched my comprehension of real estate transactions. This knowledge, combined with my startup acumen, allowed me to evaluate potential investments from a distinctive financial perspective. This unique vantage point was essential in guiding our venture's growth in the competitive real estate finance sector.Merging my diverse experiences in entrepreneurship, real estate analysis, and financial strategy, I found a rewarding application at NAI Finance. Here, I served as a bridge between complex real estate transactions and financial frameworks, further honing my abilities in the vibrant field of real estate finance.
  • Tiktok
    Social Media Influencer
    Tiktok Mar 2020 - Present
    Los Angeles, California, Us
    As a highly influential social media presence with a dedicated following of over 900 thousand, I have established myself as a trusted partner for various brands seeking to reach their target audiences. Through my strategic collaborations, I have successfully promoted products and services, generating millions of views and engagements for different brand deals.My extensive experience extends beyond personal branding, as I have also launched and managed multiple social media accounts for both personal ventures and other companies. By leveraging my expertise in content creation, audience engagement, and brand partnerships, I have helped businesses across diverse industries, ranging from cutting-edge web 3 platforms to popular iPhone case manufacturers, achieve their marketing goals.One of the key strengths of my social media journey is the ability to connect with the vibrant Los Angeles social media scene and collaborate with fellow influencers with followings ranging from 10k to over 30 million. These connections have not only expanded my network but also provided opportunities for cross-promotion, fostering mutually beneficial relationships in the ever-evolving world of social media.Through my work with numerous companies and launching successful social media accounts, I have honed my skills in influencer marketing, brand strategy, content creation, and audience growth. This comprehensive understanding of social media dynamics allows me to craft engaging campaigns, develop compelling content strategies, and drive results for businesses seeking to establish a strong digital presence.With my passion for social media, entrepreneurial mindset, and proven track record, I am excited to continue leveraging the power of digital platforms to create meaningful connections, drive brand awareness, and foster impactful collaborations in the ever-evolving landscape of social media marketing.
  • Viral Media Group
    Founder
    Viral Media Group May 2021 - Present
    As the founder of Viral Media Group (VMG), I've been at the forefront of the digital marketing revolution, specializing in leveraging the power of influencers to build and scale brand pages. With a background as a serial entrepreneur and an influencer myself (boasting over 1 million followers), my journey has been about bridging the gap between influencer potential and brand growth.VMG started after having helped my fellow friends and founders achieve great results on social media for free. At the time I was just helping them out but it was when I realized that friends and businesses were willing to pay for my efforts that VMG was born. At VMG, our approach is comprehensive and tailored. We manage everything from scripting, filming, editing, to posting across various platforms like TikTok, Instagram Reels, and YouTube Shorts. Our expertise lies in not just content creation but in ensuring its virality and effectiveness in brand growth and management.I am proud to lead a team of over 50 partnered influencers, each bringing a unique flair and a combined following of over 300 million. Our team, including skilled videographers, editors, and scriptwriters, is geared to scale businesses of all sizes.📈 Results-Driven Success:Our focus is on results. VMG has worked with numerous brands across various verticals, achieving significant success in enhancing their online presence and business growth. We know what goes viral and how to get there because we've been on both sides of the equation.Our goal is simple yet ambitious - to make your brand go viral and grow your business. We define your brand identity, establish KPIs, execute impactful content, and provide weekly updates and data analysis for continuous improvement.
  • Rajj Properties, Llc
    Property Manager
    Rajj Properties, Llc Sep 2023 - Present
    As the dedicated Property Manager at RAJJ PROPERTIES, LLC, I bring my expertise and commitment to overseeing the operations of three distinct properties, encompassing more than 60 units, in the vibrant Berkeley, California area. Since joining the team in September 2023, my role has been integral in ensuring the seamless management and operational efficiency of our portfolio. My responsibilities span across various facets of real estate management, including housing management, accounts payable, targeted advertising strategies, meticulous property management accounting, and driving sales growth. With a hands-on approach and a keen eye for detail, I am committed to maintaining the highest standards of property management to enhance tenant satisfaction and maximize property performance.
  • Lorber Consulting And Marketing
    Social Media Marketing Consultant
    Lorber Consulting And Marketing Jun 2021 - Present
    Coaches companies on how to best use influencers to grow. Being a founder and an influencer and being on both sides of brand deals has allowed him to walk a unique path that allows him to see how to best work with influencers through brand deals and payed promotoins. Has coached and advised multiple companies in the Berkeley and LA area. Addiditionally coaches and gives advice on how to go about directly growing a following on tiktok and other social medias, and helps make engaging content.
  • Haas Business School Association (Hbsa)
    Head Of Entrepreneurship
    Haas Business School Association (Hbsa) Aug 2023 - May 2024
    Berkeley, Ca, Us
  • Haas Business School Association (Hbsa)
    Marketing Associate
    Haas Business School Association (Hbsa) Aug 2021 - Jan 2024
    Berkeley, Ca, Us
    Runs the HBSA tik-tok. Responsible for content, growth, and directing traffic to HBSA and Haas events. Achieved thousands of views and likes for the account as well as significant follower growth. Also has given a presentation to all of HBSA about how to grow on social media. and how to best use it to acquire clients, connections, leads, and more, Also an active and contributing member of HBSA goes to generalmeetings, marketing merfags, and HBSA events.
  • Entrepreneurs@Berkeley
    Speaker And Member
    Entrepreneurs@Berkeley Aug 2021 - May 2024
    Berkeley, California, Us
    Gives talks about my founders journey and tiktok to young entrepreneurs at Berkeley looking to get started on building their own companies.
  • Undergraduate Real Estate Club - Berkeley
    Member
    Undergraduate Real Estate Club - Berkeley Nov 2020 - Apr 2024
    Berkeley, Ca, Us
    As an Associate at the Undergraduate Real Estate Club, I played a key role in organizing and executing events, fostering connections within the real estate industry, and promoting educational opportunities for members. I participated in the analysis of real estate markets and investments, contributing to group discussions and educational sessions. My duties also included supporting club operations and communications, contributing to an engaging and informative experience for all club members.
  • Financial Education Association Of Uc Berkeley (Fined)
    Associate
    Financial Education Association Of Uc Berkeley (Fined) Aug 2022 - Jan 2024
    As an associate, I learned valuable skills in financial planning, wealth management, and various business sectors. Through educational sessions, guest speakers, workshops, and networking, I gained practical insights and made valuable connections. Case studies, simulations, and access to resources enhanced my problem-solving abilities and knowledge. Engaging in projects and competitions provided hands-on experience in making informed financial decisions for a secure future.
  • Nai Capital Commercial
    Investor Engagement And Market Research
    Nai Capital Commercial Jun 2022 - May 2023
    Los Angeles, California, Us
    In a dual role of investor relations and marketing at NAI Capital Commercial, I gained an in-depth understanding of the LA industrial market, working closely with brokers. I acquired specialized knowledge about properties, honed my communication skills, and effectively maintained engagement with investor contacts and potential buyers. I also developed and created comprehensive marketing materials, established and managed a database of over 5,000 potential investors. Leveraging my ability to anticipate and address inquiries from prospective buyers, I was instrumental in streamlining the investment process. The diverse skill set and experience I developed here laid a firm foundation for my subsequent role at NAI Finance.
  • Moves
    Co-Founder
    Moves Dec 2021 - May 2023
    Created Moves. Works on growth and marketing as well as operations. Amassed over 15k followers on Moves instagram and has acumulated over 50k followers across all cross promotional night life accounts. Works directly with hosts to create events and outreaches to new party hosts nation wide. Heads strategy and long term operations. Manages a small team of interns. Works with numerous influencers to promote and sell out Moves ticketed events.
  • Cruuz
    Co-Founder
    Cruuz Nov 2019 - Mar 2023
    Berkeley , California , Us
    I have played a pivotal role in every aspect of the company's growth. From its inception to its current state, I have built a thriving network of 300 instantly bookable shops nationwide, connecting with over 20,000 businesses on our platform and serving a dedicated user base. Throughout this journey, I have taken on various responsibilities, including sales, marketing, management, strategic planning, customer support, and more. This hands-on experience has provided me with a holistic understanding of business operations and a proven track record of driving growth and success.In addition to overseeing day-to-day operations, I have been deeply involved in talent development, training and mentoring over 50 interns primarily recruited from the prestigious Berkeley community. Furthermore, I have led and managed a team of 16 associates, fostering a collaborative and high-performing work environment. The growth and accomplishments of our platform stand as a testament to my leadership skills and ability to guide a diverse team towards a common goal.Throughout my entrepreneurial journey, I have acquired a wide range of skills and experiences that have contributed to my success. These include strategic planning, sales and marketing expertise, team leadership, talent development, and a strong business acumen. My entrepreneurial mindset, adaptability to market dynamics, and data-driven decision-making have been instrumental in driving growth and achieving desired outcomes.As a passionate and driven entrepreneur, my focus remains dedicated to driving growth and maximizing success. I am excited to leverage my extensive experience and entrepreneurial mindset to contribute to new ventures and make a meaningful impact in the business world.
  • Wish
    Social Media Influencer
    Wish Feb 2021 - Feb 2022
    San Francisco, Ca, Us
    Posted in collaboration with wish. Got them millions of views over the course of working with them at the wish house LA. Collaborated with large influencers and celebrities to make content.
  • Plots
    Co-Founder
    Plots Jun 2021 - Jan 2022
    Los Angeles, Us
    Worked on marketing and promoting plots. Developed and implemented go to market strategies. Onboarded influencers for collaboration with a combined total of 100 million followers. Grew social media accounts.
  • Berkeley Skydeck
    Founder
    Berkeley Skydeck Apr 2021 - Oct 2021
    Berkeley, Ca, Us
    As the Founder of Cruuz, I had the privilege of leading our company through the rigorous and transformative Berkeley SkyDeck accelerator program. This experience was pivotal in shaping the trajectory of our startup, offering us an unparalleled blend of mentorship, strategic guidance, and access to a vast network of investors and industry experts.Throughout the program, we engaged in intensive workshops, one-on-one mentorship sessions, and collaborative projects that honed our business model, refined our product offering, and amplified our market strategy. Participating in SkyDeck not only accelerated our company's growth but also enriched our team's entrepreneurial spirit. It was a testament to our potential and a catalyst for our ongoing success in the competitive landscape of Beauty and Consumer tech.
  • Launch House
    Founder In Residence
    Launch House Jul 2021 - Aug 2021
    Los Angeles, Us
    Participated in LH9 (cohort 9) of Launch house. Lived in the Launch House for a month with 25 other founders of which I was the youngest. Participated in netwroking events and founder circle activies.
  • Kalenda
    Co-Founder - Cmo
    Kalenda Dec 2020 - Jun 2021
    Ran marketing, sales, and distribution operations. Grew our user count to over 3000 once we launched in December. Managed social media accounts for marketing and new feature announcements. Connectedand orchestrated a large deal with the dean of several Mexican Universities to use Kalenda as their sole scheduling platform across over 10 Universities and they agreed to allow us to have their beststudents join the team. Led go to market strategies and other key decisions.
  • Epi Construction Inc
    Construction Site Manager
    Epi Construction Inc Jun 2019 - Aug 2020
    Studio City, California, Us
    Managed operations on a construction site. Learned about all aspects of construction and management of different trades on the site.
  • Partners Through Education
    Marketing Director
    Partners Through Education Jul 2018 - Jun 2020

Matthew Lorber Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Economics
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Mit Mentor Venture Program And Sandbox Startup Program
  • University Of California, Berkeley
    University Of California, Berkeley
    Skydeck Accelerator Program
  • Harvard University
    Harvard University
    Computer Science
  • Ucla
    Ucla
    Physics
  • Moorpark College Business Administration
    Moorpark College Business Administration
    General
  • Calabasas High School
    Calabasas High School

Frequently Asked Questions about Matthew Lorber

What company does Matthew Lorber work for?

Matthew Lorber works for Playhouse Ar

What is Matthew Lorber's role at the current company?

Matthew Lorber's current role is Founder @Playhouse @Socialaize @VMG, Social Media influencer, NAI Finance Analyst and Growth Strategy, Berkeley Alum.

What schools did Matthew Lorber attend?

Matthew Lorber attended University Of California, Berkeley, Massachusetts Institute Of Technology, University Of California, Berkeley, Harvard University, Ucla, Moorpark College Business Administration, Calabasas High School.

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