Creative leader driving brand awareness and engagement for arts organizations. Skilled at developing integrated marketing campaigns, building media relationships, and crafting compelling content to promote programming and increase ticket sales. Talented writer and editor able to produce press releases, website copy, emails, and other materials that connect with target audiences. Seasoned partnership builder experienced at securing sponsorships and community support for the arts. Passionate advocate for making the arts accessible to all.ACHIEVEMENTSRe-established Syracuse-area and surrounding region as a premier arts and cultural destination after the effects of the pandemic, attracting a diverse audience and enhancing its reputation.Developed & implemented strategic Content Calendar utilized across all programs, fostering organizational consistency, resulting in improved community engagement & public partnerships.Utilized data analysis to contribute to marketing grants and reports, resulting in an increase of funding to support program initiatives.

Elevated organizational visibility and community engagement with the arts in a seven-county region of upstate New York. Built partnerships and implemented strategic campaigns to successfully position the region as an arts and cultural destination. Increased awareness of local artists and organizations through targeted outreach to media and community stakeholders.ACHIEVEMENTS:Secured and managed $150,000 annually in funding for three years to develop a comprehensive advertising campaign to promote the arts.IDEAS Collaborative: Led a 40+ member organizational collaborative that created new strategic alliances among diverse arts and cultural organizations which broadened arts participation across Syracuse, NY. Engage CNY: Key staff member that worked on an eight-month assessment and planning process to determine how arts & culture could more significantly contribute to the region's vitality. The assessment brought about a 10-year cultural plan to significantly integrate arts and culture into each community in the region & improve quality of life.

ACHIEVEMENTS Coordinated the Telling Tales program at SUNY Oswego. The program brought regional, national and international artists into the classroom to engage students through arts programming, creative work and academic study. Created online content including video, blogs and graphics for Telling Tales website.Developed and administered research that among many ways, will help ARTSwego address student engagement with the arts on campus.Member of search committee tasked with hiring a new Programming Director.

EXPERIENCEAssisted in the planning of special events and promotional campaigns drawing record crowds to downtown Syracuse. Organized media events for new business/retail openings in the central business district. Collaborated with downtown developers to market available properties in the CBD.Created marketing and press materials promoting downtown Syracuse. Coordinated downtown business association meetings. Managed marketing/economic development databases and all online content.

Coordinated major art events on campus including promotional activities that resulted in sold-out performances.Arranged and participated in interviews for talk-radio stations to promote events.Point of contact for artists, academic/administrative departments, and ARTSwego.Developed community engagement programs.Conducted interviews for feature story placement in local newspaper.Arranged campus-wide speaking engagements with artists.

An integral member of a team that operated high technology weapon systems coordinating position movements and communication using voice and digital wire and radio equipment. Assisted in the maintenance of operational readiness for vehicles and equipment. Supervised the handling, transportation, accountability, and distribution of section supplies while assisting my section chief in operations, maintenance, and training. Completed one tour of duty in support of military operations in the Middle East.

Managed administrative functions that allowed the agency to maintain information necessary to plan, manage, and evaluate its programs and operating systems effectively. Prepared grant applications securing funding for new programs and managed a childcare grant program providing financial assistance for families in need of childcare. Conducted new employee orientations and agency tours for new employees, members of the advisory board and community leaders. Developed database that allows agency to better track resumes and applications. Additional responsibilities included employee payroll, benefit administration, and employee training.