Matthew Malkin Email & Phone Number

New York, United States

•Developed and implemented end-to-end digital strategies for Fortune 100 companies, driving customer engagement and growth.• Researched, built and delivered content and go-to-market strategies with a focus on customer-centric storytelling.• Conducted comprehensive digital footprint analysis, identifying innovative ways to optimize key metrics for SEO.• Expertise in keyword research, topic ideation, and competitive analysis to improve search engine rankings. • Developed Information Architecture recommendations based on card sorting and tree testing insights.• Implemented content audits to develop integrated strategies for client websites. • Create and track project tasks and communicate project updates to appropriate team members to keep client deliverables on time and within budget.

Created, implemented, and analyzed all strategic marketing and communication projects for a public community college to provide a positive and consistent brand to increase college awareness and enrollment.• Developed, designed, and implemented social, digital, print, and video marketing strategies aligned with business goals.• Analyzed Google Analytics each month to optimize website traffic and user experience.• Increased website users by 17.74% over one year.• Wrote articles for websites, created content for social media, and for email marketing campaigns.• Reviewed monthly social media reports to identify opportunities to increase awareness and engagement.• Increased Facebook, Instagram, and LinkedIn engagement by over 100% over one year.• Managed media buys to reach target demographics via radio, streaming services, and digital platforms.

Boston, Massachusetts, United States

Served as an Australia, New Zealand and South Pacific Senior Country Specialist for award-winning tailor-made travel operator, combining sales and customer service to create customized itineraries for discerning travelers ensuring a rewarding travel experience.

Cambridge, Ma

Directed the membership management and marketing and communications strategies for MIT Recreation, which consists of 7 facilities spanning 26 acres and attracts over 700,000 unique visits per year by over 14,000 annual members. Generated over $2.5 million in member services revenue. Developed promotional programs, marketing collateral, and generated social media and website content.

New Orleans, La

Assisted in the management of the marketing and communications strategy for $200 million life sciences start up based in the New Orleans BioInnovation Center. Managed internal and external communications to drive national sales efforts. Designed marketing collateral, website content, and sales presentations.

New Orleans, La

Directed the member management, marketing strategies and technology needs for the Department of Campus Recreation, a 150,000 sq. ft. recreational center serving over 14,000 annual members. Generated over $3 million annually in revenue.

New Orleans, La

Burlington, Vermont

• Coordinated and managed marketing promotions for the Campus Recreation Office.• Developed and coordinated Campus Recreation publicity, including posters, brochures, postcards, and flyers on and off campus. • Hired, trained, supervised and evaluated over 30 student employees, including Marketing Assistants, Building Mangers, Office Assistants and Building Monitors. • Developed and monitored customer service polices, procedures and staff trainings.

Mba, International Business, Management & Leadership

Ba, Studio Art & Advertising

Activities and Societies: Club Water Polo. Alpha Epsilon Pi. Campus Recreation Building Manager. UVMPM Crew Member.