Matthew Mcclendon Email & Phone Number

Chicago, Illinois, Us

At Dynamism I was hired to manage ecommerce operations and duplicate efforts for their sister company in Japan and Korea, BRULÉ. Initially responsible for PPC customer acquisition through Google Ads, Bing/MSN, Facebook, and Amazon. After listening to their concerns, understanding the issues, and understanding where we wanted to go, I proposed a plan. We were able to reformat the campaign structure and re-write ads to leverage more qualified consistent traffic. April account ROI was 2.20 and by May ROI was 4.05. Once Marketing was running smoothly, I was asked to focus on building and migrating their website to a new mobile responsive SEO friendly website. Working with outsourced development, design, and content teams I installed an agile workflow via Jira. We launched the new Dynamism website in October 2020, and subsequently launched BRULÉ sites in Japan in 2021 and Korea at the beginning of 2022. I continue to manage the day-to-day operations for the Development, Design, Content, and Paid Marketing teams. I left Dynamism of a new opportunity but still work on a contract as a consultant for those departments. Results Include:Google Ads ROI -- 2018 – ROI 3.85, Revenue $303K -- 2019 – ROI 5.30, Revenue $675K <-- I Started in April -- 2020 – ROI 6.81, Revenue $1.80MM -- 2021 – ROI 6.58, Revenue $4.06MM Google Analytics Online Sale Performance -- 2018 – Paid $760K & Organic $722K -- 2019 – Paid $809K & Organic $656K -- 2020 – Paid $1.3MM & Organic $593K <-- Site Launched October -- 2021 – Paid $1.6MM & Organic $855K

New York, Ny, Us

I originally left Gogotech in 2013 but Covid19 opened the door again through remote employment. Initially I was asked to review failing brands for missed opportunities. I quickly identified the SWOT, reviewed our connection with the manufacturer, identified online merchandising optimizations and areas where the team needed further development. We lowered our brand expense from 84% in January 2021, to 50% by June 2021, and then as low as 16% in December 2021. Profit also grew dramatically from $1.8K in Jan to over $40K in December. In January I was asked to take on another division, where I applied these same techniques and realized similar outcomes. I was hired on by the new CEO in February and asked to template my process. I shortly took over responsibility for the top 34 brands and their teams. I implemented an agile workflow to manage individual brand tasks and responsibilities for over 50 remote team members around the world. 2022 YoY Profit Results Include:Poly Brand YoY Profit by Quarter-- Q1 Profit – Up 115% YoY (2021 $218K & 2022 $467K)-- Q2 Profit – Up 77% YoY (2021 $188K & 2022 $334K)-- Q3 Profit – Up 118% YoY (2021 $133K & 2022 $290K)Midland Brand YoY Profit by Quarter-- Q1 Profit – Flat YoY (2021 $212K & 2022 $211K) Took over the division here-- Q2 Profit – Up 24% YoY (2021 $178K & 2022 $226K)-- Q3 Profit – Up 18% YoY (2021 $205K & 2022 $242K)Panasonic Brand YoY Profit by Quarter-- Q1 Profit – Up 50% YoY (2021 $244K & 2022 $365K)-- Q2 Profit – Up 12% YoY (2021 $365K & 2022 $410K) Took over the division here-- Q3 Profit – Up 60% YoY (2021 $360K & 2022 $576K)AT&T Brand YoY Profit by Quarter-- Q1 Profit – Up 65% YoY (2021 $134K & 2022 $221K)-- Q2 Profit – Up 33% YoY (2021 $122K & 2022 $161K) -- Q3 Profit – Flat YoY (2021 $106K & 2022 $102K) AT&T supply chain issues

Brookfield, Wi, Us

As the Ecommerce Manager I was responsible for multiple B2C retail websites in the Healthcare Education market. As a key member of the OCL Digital Marketing team I provided guidance and support for all marketing efforts in the OCL ecommerce universe. My previous employer (IPCed) was purchased by OCL and I was immediately absorbed by the Digital Marketing VP and refocused on the entire healthcare ecommerce portfolio. Responsible for developing and leading the execution of strategies for revenue growth as well as budgets, roadmaps, and calendars for all the OCL Healthcare websites and brands. Growth was accomplished through enhanced acquisition, experience, and customer retention activities. Collaborating with members from corresponding business units, product marketers, and digital marketing channel teams to design and implement successful omni-channel campaigns and updates.

Porltand, Or, Us

Made in Oregon (MIO) had been losing significant traction online for multiple years. The Principals had invested in multiple development and marketing firms to remedy the seemingly never ending issues. When I started site sessions and revenue were respectively down -30% and -50% when compared year over year. After a site review I found some alarming code level issues. I worked with ownership to setup a priority list of known issues to eliminate those as possibilities for the negative outcomes in the Organic Channel. We were able to have our first major site deployment 3 months later and the numbers turned around immediately. When I ended the contract in November, seven months later, the sessions were +12% and revenue was +7% when compared YoY.

Vancouver, Wa, Us

As the Ecommerce Manager was responsible for multiple retail websites in the Care Education market. The Ecommerce Department focuses on the sales of online training for individuals, group training for facilities and training resources for instructors. When I first started with IPCed I was tasked with migrating their multiple websites into a unified system sharing customers and products with no loss of revenue or traffic. After discussing options and making decisions with the executive staff, I successfully migrated the IPCed family of sites to Magento. I used a process that left no room for loss of sessions or revenue and the sites have seen improvements since launch.Ecommerce -- Migrated 5 individual retail websites into one platform (Magento)-- Unified product & customer databases-- Streamlined virtual order provisioning process-- Worked with shipping department to streamlined physical order fulfillment-- Automated website retail and accounting reconciliation process-- Maintain all aspects of maintenance, product additions, and updates for all 5 web stores-- Developed full reporting system for profit and campaign transparency-- Increased unassisted site sales revenue-- Implemented reports system for outside sales staff-- Developed process to “Normalize” paid traffic revenueDigital marketing-- Optimized online purchasing paths for higher unassisted sales conversion-- Manage all aspects of SEO and Google Search Console-- Utilize Google Analytics to identify and capitalize on websites strengths and weaknesses-- Conceive, design, build, send and track email marketing campaigns-- Implementation, optimization, and reporting of PLA and PPC campaigns-- Cross department campaign tracking assistance-- Work to support content marketing for leads generation-- Responsible for 200K monthly revenue

Hillsboro, Or, Us

As the Marketing Manager I was the hands-on leader of the Marketing Department. Responsible for all aspects of the website including Customer Acquisition, Customer Experience, Customer Retention, Graphic Design, Web Maintenance, Content and Product Offerings. Responsible for department staffing and employee development, I hired and supervised a team of individuals responsible for implementing all marketing functions.Responsibilities Include-- Achieving internet sales and gross profit targets I increased site revenues 18% in 6 months-- Evaluate and improve website usability and design to optimize sales conversions -- Increase web traffic through expanded marketing efforts and initiatives -- Increase customer retention through direct and indirect marketing channels -- Purchase, track and analyze online media and promotions to maximize ROI-- Develop and negotiate with new vendors and sales channels-- Oversee creative campaigns that generate ongoing revenue for the Company-- Identified behavior for, implemented, and tracked A/B tests-- Maximized website strengths and developed plans to correct weaknesses

New York, Ny, Us

Contract Brand Manager for Gogotech II LLC (Jan 2014 - July 2014)Contracted to research and develop new brands for resale within the Gogotech II LLC ecommerce platform, (Sony, Samsung, Wilson Electronics, Speco and Night Owl). Brand manager projects included the brands implementation, design and listing display in their proprietary CMS. Post brand launch, I was responsible for the brands success or failure. I grew conversion, revenue and profit while lowering marketing expenses as well as cost of merchandise. Wilson Electronics realized the most growth with a pace set for over 3MM annually.

New York, Ny, Us

As the Purchasing Director of the Business Systems division I progressed my division from approx. $5MM, to over $30MM in revenue annually, inside 5 years. Using brand focused pay per click marketing, I looked after monthly campaign expenses of approx. $90K. Generating creative ideas for the brands I used site analytics to, mock up, design, code then A/B split test, landing page and UI conversion funnel improvements. Using multiple sources of test data to confirm the results, I directed site updates to increase conversions on hundreds of thousands of paid customers. Guiding the day to day managers of our ecommerce environment with effective disciplines of execution, we realized substantial increases of revenue and profit through our proprietary sites and 3rd party sites such as Amazon, Newegg and eBay.

New York, Ny, Us

When hired at Gogotech Inc., as the Director of the Content Department, the department needed an overhaul. Through physical adjustments to workflow and operations, I was able to provide transparency and isolate the areas in need of improvements. After the new implementations, the Content Department became the backbone for productivity and a thinking pool of support for the Sales and Marketing minded managers and employees. The department grew quickly as the focus of our workforce changed, and became more content centric. The original employees of the Content Department went on to be leaders and valued members of other departments like IT & Purchasing. A true team of Managers improving process, system and self, daily.Physical Adjustments-- Workflow & Business Process-- Outward Department Transparency -- Training Documents and Process (I wrote the book)-- International Workforce Development-- Daily Accountability Meeting and Goal Setting-- Product Addition Upload ConceptActual Returns-- Decreased Product Addition and QA Time by 33%-- 100% Department Transparency-- Foundation for Growth (4 to 42 Current Employee’s in 5 Years)

Contract web/graphic artist consultant for The Library Corporation / carl.org -- Designed and organized new UI for Arlington Public Library and sales demo-- Created color scheme and directory structure-- Increased usability and functionality for 10 year old product-- Merged sales and programmer requests into one fluid interface-- Re-designed KC web or Kids Catalog section of Chicago Public Library-- Created new directory structure eliminating multiple pages increasing usability for children-- Designed all graphics and visual concepts for both projects in timely mannerContract web/graphic artist and marketing consultant for SecConOne -- Redesigned logo and developed the marshal program for sales verticals -- Provided creative direction for company platform and growth-based initiatives-- Designed built and optimized website, (www.secconone.com)-- Produced and edited content for web projects and sales collateral -- Developed investor and sales decks-- Created large scale graphics for tradeshow booth and sponsored events-- Developed ads for security magazine and the TIE groupOutsourced web/graphic designer and marketing specialist-- Creative Web Consultant (www.creativewebconsultant.com)-- Royal Institution World Science Assembly (RiSci) and [Sharp LLC] -- Genevieve McClendon (www.genevievemcclendon.com)-- Hydr8 (www.hydr8now.com)-- Texas Auto Wholesale (www.texasautowholesale.net)-- Juanell Compton (www.juanellcompton.com) -- On of Ohio (www.onofohio.com)-- GT Squared (www.gtsquared.com -- Cool Targets (www.cooltargets.com)

-- Direct marketing specialist (Execu-Card)-- Campaign manager for Fortune 500 client base-- Ran successful satellite offices-- Participated in client orientation and meetings -- Top 10 in sales for the entire country every month employed-- Responsible for 2nd round interviews and employee review

Website & Sales Manager-- Managed the day to day operations of internet businesses-- Project head for outsourced database-driven website and implementation-- Re-designed and constructed internet businesses-- Simplified code and optimized for higher natural search engine placement-- Built and populated directory structure for eCommerce-- Aligned internet sales and warehouse operationsProduct Management-- Reviewed, purchased and marketed products for websites-- Maintained current and created new vendor relations-- Data entry and customer serviceDesign and graphic consultant for website development and daily updates -- Pet Street Mall (www.petstreetmall.com) -- Pet Stores USA (www.petstoresusa.com) -- Innotek Direct (www.innotekdirect.com) -- The Pet Shop (www.thepetshop.net) -- Stitch Wiz (www.stitchwiz.com) -- America Outdoor (www.americaoutdoor.com)

Design Editor -- Developed logo and flyers -- Project head for outsourced design companiesProducer/Event Planner -- Producer/Creator of multiple large scale fashion shows to music-- Devised venue relations, marketing and payment plans for all involved-- Coordinated and scheduled 30+ models with multiple DJs