Board member for St. Paul Lutheran School in Fort Worth, TX.

Responsible for leading the integrated marketing process for retail at West Marine. I work cross functionally with buyers, creative, and marketing channel owners to ensure our marketing is on brand, focused, and driving sales.

Led site merchandising team with responsibility for more than 10 clients. Work ranged from customer experience consulting to hands-on work in Sales Force Commerce Cloud. Was responsible for site merchandising and content on multiple clients migrating to SFCC.

Responsible for site content strategy and site merchandising. Served as primary point of contact for the ecommerce team with buying teams and creative marketing.

Lead the site merchandising practice at the new, online-only Pier 1.Responsible for site taxonomy, SKU onboarding, on-site search, and site content.

Lead teams responsible for site content strategy, analytics, SEO, and site production.Refocused the content planning process on revenue contribution and supporting ecommerce KPIs.Implemented a weekly content analytics review, leading to actionable insights that have improved content’s contribution to the business.Launched inspiration content program that balances content with shopability. These pages have become among the highest revenue driving inspiration pages ever built on the site.In partnership with UX, creative, and IT, rolled out the most significant brand refresh and UI update since the inception of the site.Initiated a monthly content testing process, focused on improving engagement rates and driving conversion.Improved site production project management process, resulting to improved workload forecasting and better utilization of team man-hours.

Was responsible for all content creation: including direct mail, television/video, site and digital marketing content.Led a team of more than 40 creatives, copy writers, and production specialists. Developed a culture focused on the business impact of all roles in creative, and rallied the teams around traffic and sales KPIs.Owned a multi-million dollar production budget, and managed it in a way that ensured all spend was optimized to drive Pier 1 business.Worked closely with buyers, planners, and strategy teams to ensure content aligned with data insights and focused on business priorities.Managed agency and freelance relationships, including contract negotiation, performance evaluation, and creative briefing.Drove for process improvement, and worked to build a culture in the team of collaboration and communication.

Was responsible for planning site content strategies to support ecommerce business priorities and marketing initiatives.Built a customer focused approach to content: emphasizing simplicity and message prioritization.Established a web analytics practice for content, with a monthly formal review of content performance with leadership. Learnings were used to constantly improve content on pier1.com.Worked closely with creative team to develop content and with front-end development team to build content.Redesigned mobile home page, leading to higher content engagement and revenue per visit from content engagers.Implemented content personalization on the pier1.com homepage. This container is consistently the content with the highest RPV on the home page.

Led team responsible for site merchandising, SKU on-boarding, and category taxonomy.Built a merchandising practice based on web analytics, training team members onanalytics and provided tools to help implement learnings from analytics.Initiated department level financial forecasts for ecommerce, providing a framework to assess category selling performance.Worked closely with UX and front-end development teams to drive experienceimprovements on the site.Partnered with analytics team to implement taxonomy optimizations in multiple top level categories.Implemented attribute/facet functionality across the entire site, working on a team that built the strategies for all categories.Tools used include Salesforce Commerce Cloud and Adobe Analytics.

Managed site merchandising teams in Home and Kid's divisions.Partnered with buyers and planning and allocations to ensure merchandising strategies supported business priorities.Worked closely with digital marketing team to ensure their efforts were supported appropriately online.

Responsible for building product presentations and managing creative assets online in Kids and Men's Division.Worked closely with buying team, supporting online sales targets with merchandising and taxonomy strategies.Was member of new site platform implementation team.

Ecommerce assistant buyer for men’s casual apparel and Big and Tall. Was selected to be on the initial team of ecommerce ABs, supporting the transition from enterprise to .com buying teams. Responsible for selecting and procuring merchandise for jcp.com, as well as executing online programs.

Online merchandiser for jcpenney.com. Responsible for growing men's Big and Tall .com business through executing merchandising strategy on site, proactively merchandising the site based on KPI analysis, and supporting the buying team's online assortment decision making process. Worked very closely with buying, planning, and marketing.Tools used include Endeca and Coremetrics.

Manager of exchangeonlinemall.com, AAFES's affiliate marketing site and online marketplace, a $35mm business. Responsible for managing over 100 merchant relationships, pursuing and creating new partnerships, and planning and executing marketing campaigns.

Category manager for ecommerce and catalog sales for the Army and Air Force Exchange Service. Departments include housewares, cookware, pet supplies, and food. Utilized Omniture Mercado merchandising tool to optimize customer shopping experience.

Sales executive for North Eastern United States. Sold IT services, specifically training and consulting for Agile and Lean software development and modern programming languages.

In store representative for P&G in four Wal-Mart stores as well as various grocery and drug chains. Responsible for implementing merchandising initiatives, verifying POG compliance, and ensuring correct stock level on the wide assortment of P&G products.