Matthew Dionne Email and Phone Number

Owned the creative strategy and brand evolution and management for a team of marketing professionals responsible for voice and visual consistency throughout all deliverables, including awareness and demand generation marketing campaigns, C-suite projects, and events within an $8M marketing budget.• Created and managed the complete marketing directive, including 360 campaign plans.• Collaborated with the executive team and marketing directors to evolve brand voice and visual representation.• Developed a comprehensive style guide that included new brand-defining elements to establish consistency and identity across all products.• Managed the redesign of three websites, including robust content structure, SEO-aligned copy, improved navigation, modern visuals, and ultimately much better user experience.• Outlined detailed processes that enhanced project and agency management, informed service level agreements (SLAs), load-balancing, and prioritization strategies, and proper checks and balances.• Accelerated the integration and adoption of various tools, from Bynder and Monday to Canva and Flexitive, leading to more efficient, accurate, and faster project completion.• Built content hierarchy with each Product Manager, informing development schedules, keeping email nurture communications fresh, and aligning with outlined buyer’s journey.• Partnered with stakeholders to deliver exceptional creative work for 400+ projects, including a 100+ page, bi-annual magazine, large scale and micro-campaigns, and a 200+ attendee event for hospitality professionals.• Spearheaded organizational transition to HTML5 ad sets, video assets, and full creative team project management, using traditional design programs such as Adobe products, and introducing Canva templates for on-brand, quick-turn content creation.

Unemployed from late 2021 through mid-2022 due to COVID-19-related company downsizing. Additional time taken after significant personal loss.

Defined the creative direction for a team of 60 global marketing, sales, and product communication professionals responsible for creative services, internal and external communications and programs, C-suite requests, awareness initiatives, and event management within a $6M marketing budget.• Improved global brand consistency from 70% to 90% through the introduction of brand-defining resources and distribution tools.• Orchestrated the rebrand including the corporate headquarters move, updating logos, collateral, and digital platforms, and shifting go-to-market strategies for all campaigns in under four months.• Delivered 200 product, educational webinar, and company presentations with strong storytelling and visuals.• Achieved over 70% engagement scores with the production of more than 500 high-quality videos, increasing the effectiveness of programs and events, and reinforcing the overall messaging.• Streamlined 30+ campaigns annually by introducing project and creative briefs as well as content board tools.• Formulated and maintained the digital ad creative strategy that included more than 1,200 ads per quarter, supporting 10 languages and driving click-through rates (CTRs) up by 300%.• Defined and shaped a translation process supporting 10 languages utilized for all external-facing content, programs, and websites.

Spearheaded all company creative services, communications, and messaging. • Reinforced co-branded partner marketing efforts by 300% with the production of co-branded presentations, white papers, case studies, website content, and email campaigns.• Delivered 31% of company's sales through the production of highly creative, multi-touch, integrated campaigns executed with partners.• Produced planning and logistics for more than 20 corporate kick-off meetings including marketing materials and managing executive team presentations.• Optimized data management and collaboration strategies, utilizing SharePoint, to house and tag data for a 2,000-document repository with superior search results.

Managed all company communications, creative services, event management, and public relations.• Built comprehensive marketing plans, budgets, and media calendars to drive corporate objectives for four business lines.• Introduced engaging brochures, handouts, and trade show displays for four lines of business.• Generated a 30% increase in online traffic through effective search engine optimization, social media, email marketing, and key cross-portal marketing.• Increased trade show participation by 500%.

Promoted twice to manage a team of four marketing specialists responsible for all marketing for the credit union within a $5M marketing budget.• Produced content for over 30 programs per month for 18 branches and all members.• Introduced the digital signage solution across all branches that drove down member wait time impression measurement by 50%.• Led the interior design efforts for moves into new headquarters as well as nine branch openings.• Generated awareness and increased employee engagement through orchestrating more than 15 signature community events.• Maximized team efforts by helping four employees focus on specialized talents and strengths.

Developed seven-town sales territory in northern Massachusetts resulting in $60K per month in office supply and furniture orders.